Archive for February, 2009

Marketing Web Design

That’s a quote from Seth Godin, one of the most influential marketing minds of the 21st century .. wow, that’ sort of creepy to write, I wonder if he has a phaser? Knowing Seth, he does and it’s a kick ass phaser that’s been optimized to do something cool. The quote comes from an amazing web site called ChurchCrunch, a cool little site that helps churches make sense of the Internet and technology for their congregations.

Some of you might recognize the name Seth Godin, which wouldn’t be at all surprising since he’s written amazing books like Permission Marketing : Turning Strangers Into Friends And Friends Into Customers , The Dip  and Purple Cow: Transform Your Business by Being Remarkable as well as a couple of killer blogs such as my personal favorite, All Marketers are Liars. Still can’t place where you know him from? Possibly the coolest WordPress plugin on the Internet today … What would Seth Godin do? Needless to say, if you want to market yourself online, Seth is one of those people you should read.

How to market online

One of the things Seth preaches and smart people listen to is the simple concept that people don’t really care about marketers, they care about themselves. I see bloggers forget about this all the time and brag about how much money they earn, hand out horrible advice (trust me, the post is worth reading) and forget that the trick with marketing (if you can call it a trick) is to honestly deliver what people are looking for and in return, they’ll come back if they like what you offer.

Back when I was the Director of Communications for the US Beer Drinking Team, I came up with a marketing theory called Me Marketing, it’s was all about convincing companies that marketing had nothing to do with them and everything to do with the people on the receiving end of the campaign. 

Simple concept right? Actually it’s a really hard idea to get through people’s heads, especially when they’re entrepreneurs instead of business people. Entrepreneurs are notoriously arrogant, which helps them build successful businesses but only if they truly understand people buy their products because people want to buy their products, not because people are being told to buy them. 

My theory went like this, people are too busy, too set in their ways and too comfortable in their existing processes to care what you’re trying to sell them unless what you’re offering them will solve their pain. See, everybody has pain, so if you can figure out what that is and how to resolve their pain, you’ll be their hero and now that they know you (and trust you), they’ll buy from you.

Extra Credit Work

If you’d like to really see this theory in action, take a look at yourself and your own trends.

  1. Why do you buy (or avoid buying from) Walmart? There prices are low, does saving money solve your pain?
  2. Are you on Facebook? Why? What does Facebook offer you and how does it make your world better? If it doesn’t why are you there?
  3. Ditto for Twitter … why are you there? How does it make your life easier? What pain does it take away?

The trick, I believe is simple … if you find a service or product that makes people’s life easier and the cost is reasonable, they’ll use it and do the marketing for you by recommending it to friends. My answers btw? 1) because I don’t have a lot of money, 2) because it helps me keep in touch with my family and 3) I’ve yet to work this one out.

What about you? 

Simply put, give people something that makes their lives easier … and they’ll respect your marketing efforts.

If I could save you $125,000 what would you pay me?

My uncle used to run a business where he helped cities save money by making their parks more efficient. He was a landscape architect and helped plan better parks for the city in return for a percentage of what he would save the city in park upkeep over a few seasons.

What if I could give you a single piece of advice right now that would save your small company $125,000 or more? What if in the next 200 words, you gleaned the knowledge of how to save a company of 100 people as much money as  a nice house?

Better yet, what if my plan cost you little to nothing up front and you could implement it in an afternoon? Heck, what if I implemented it for you? You wouldn’t even have to lift a finger beyond a couple emails.

Just like my uncle, I’ve figured out a way to save organizations a ton of money and I’m willing to tell you exactly how to do it, if you want to reward me for saving you the money, you’re welcome to do it.

How much money can you save?

  • 25 employees – $10savings If I could save you $125,000 what would you pay me? image8,716
  • 50 employees – $111,857
  • 100 employees - $118,225
  • 250 employees - $138,003
  • 500 employees - $173,222
  • 1,000 employees - $252,116


Now that’s a lot of money right? That’s how much money you can save over a three year period simply be switching your email provider from a Microsoft Exchange server to a hosted solution with Google. You don’t have to believe me, you can see the savings for yourself (although they don’t include the cool graph).

So now you must be asking yourself what the catch is right? I haven’t found one. I’ve been using Google’s email hosting services for a couple of years now, the SPAM protection is so good that I openly publish my email all over my website (info@thisismyurl.com) and I have to deal with at most a dozen junk mail’s a week (notice that I don’t say “unwanted mail” … my mother has the address). I can access my email from anywhere, on any computer at any time and I never have to worry about my email box filling up.

The email service lets me use my own domain name (@thisismyurl.com), I can share an Outlook style calendar, common email directory and documents with others in my domain. I have a free Voice Over IP for making telephone calls directly off my computer and an instant messenger to talk to other domain users … all for free since my business is so small. 

Actually, to be honest that service list is just the tip of the iceberg. Google Apps lets me use (and share) a free online spreadsheet program, word processor and slideshow tool with other users or email it and open the results in any web browser.

Microsoft Presentation
Creative Commons License photo credit: Photo Mojo

It’s secure, connects to my iPhone  or a Blackberry, offers IMAP or POP3 connectivity, lets me send email through an SMTP protocol. I can schedule a meeting, check my calendar or connect to other calendars in my work group … while saving thousands of dollars, servers, software and headaches trying to get MS Exchange to work properly. Did I mention there’s no training required and no seminars for your IT team to jet off to?

So what are your IT guys going to say?

They’re going to tell you that Google Apps isn’t secure enough to use but Marc Benioff – Chairman and CEO of SalesForce.com believes it is, ”With Google Apps, everybody is running the same copy because it all comes from a central server. That’s a more secure and a more powerful way to run your business.”.

They’re going to tell you that it’s too complicated but GE’s Chief Technology Officer Gregory Simpson has lent his support to Google saying “GE is evaluating Google Apps for the easy access it provides to a suite of web applications, and the way they help people work together. Google has a natural advantage understanding how people interact online.”

They’ll tell you that you can’t run a serious company with it but Douglas Merrill, Google’s CIO and VP has this to say “We wanted to demonstrate that we believe so strongly in this product that we run our own company on it. Internal use of Google Apps should validate any requirements that Google makes for business users. In addition, it will improve the product for customers of all sizes, since any features added by Google’s engineers will benefit all users”.

More secure.

Simpler.

Serious.

In the end, you can save hundreds of thousands of dollars, save countless headaches, make your email more secure, easier to use and available globally  … while you free up valuable IT resources to focus on the core business model by taking email out of the hands of an overworked IT team and hosting it with the worlds leading expert, for less it’s a win win in any business model. 

My consulting fee

I figure it took you about 20 minutes at most to read through this posting, assuming you checked your own companies numbers over at Google, using my uncles system I should be collecting 25% of what I just saved you so if you’d like to send me a payment, I’ll be happy to help your IT team save you money both now and in the future.

Build a Website

So you want to build a website but you don’t know where to start? Surprisingly building a website is a fairly straight forward process and while you’re going to need to know a few things to get started, creating the actual website is a piece of cake.

The Domain Name

Control Panel
Creative Commons License photo credit: Tim Dorr

Your domain name is your branding on the web. Domain names are an important part of your online identity and should be choosen carefully. Apple Computers for example uses the domain name apple.com while Microsoft uses microsoft.com, a domain name should be easy to remember for your clients, ideally end with .com (you can also own .net, .org etc) and be related to your business.

Hosting

Once you have a domain name, building a website is easy except just like running a restaurant you’ll need to put it somewhere. Small businesses don’t really need to be all that concerned with hosting, a simple web hosting package will meet the needs of most businesses, which is why I recommend BlueHost. Web hosting is like renting space on the internet, it’s about making sure your website is always online.

Build a Website

Now that you have a domain name and hosting, you need to look at building a website for yourself. Throughout my website you fill find everything you need to build a website so I don’t want to repeat myself too much but needless to say, the most important part of building a small business website is content. That’s why when I build websites for customers I stress that before we push a single pixel around the screen, we have:

  1. An approved Sitemap (a list of all the pages on the website)
  2. A summary of the text, photos and graphics for each page

lame story web Build a Website imageSounds funny but in grade school these days, kids are trained how to build websites better than most professional web designers. Before kids can write a story, they first have to create a Story Web. This is a basic structure of a story which shows the key elements of a story. To the right, I’ve created what might be the lamest story web in history … but it’s still better than what a lot of business owners created for their website.

So, here’s the secret to building a website:

  1. Write down ten objectives, if you can’t think of ten … try harder
  2. Throw out five objectives, ten is too many
  3. Pick your main objective … that’s your homepage
  4. For each objective, add three points that makes your website special
  5. Turn each point into a paragraph

Congratulations, you’ve just built a Story Web (or sitemap) for your website. 

Now, give me a call if you’d like me to build a website for you, or take a look at these great articles to build one yourself:

  1. How to make a website for free
  2. Does your website help, or hurt your business?
  3. Get a Free Web Site

Five common sense rules to running a website

Running a website is hard work, but it’s rewarding if you do it right.

 
I’ve been contemplating my fate for a while now, looking at different careers that I might like to pursue, considering heading back to school and thinking about maybe switching industries entirely. It’s not because I dislike the web, but because I’m tired of seeing the same mistakes being made every week and people never learning, frankly it’s like trying to dig your way out of a sand trap. 

Here are five common sense rules that anybody with half a brain should be able to follow, if you can’t do it then get off the internet and find another career.

It’s harder than it looks.

People star start (thanks Ben) websites because they think it’s easy to make money online. Here’s a tip, if it was easy to make money on the Internet then the guy that built your website would own a big old boat and be sitting in his luxury apartment smoking Cuban’s while laughing at the rest of you, not living in his parents basement surfing porn on a beaten up laptop.

FACT: Making money on the Internet is the hardest money you will ever earn.

What most entrepreneurs don’t realize is that the Internet is brutal and it’s harsh, much like seal hunting you never know when the ice is going to shift or how you’re going fair on a given day. Having a cool idea is the easy part, getting it to market takes a lot of work and eventually, you’re going to have to run a business.

Running a website is a little like running a bed and breakfast, it all looks so easy but in reality you’re up before your guests and you can’t go to bed until they do. 

Running a website is like running a pirate ship.

There’s an interesting story about the days of piracy and how democracy itself was born from the bowels of old pirate ships. See, in the old days the ship was run by a man (usually a man) who the crew allowed to be in charge, but only as long as it was in the crew’s best interest. Democracy at the end of a sword.

Running a website is no different. I’ve run over 100 websites, 90 of them failed in the first three months and of the other ten this one is the only one that I have any real control over. The other nine are run my the inmates at the asylum, my users. Frankly it doesn’t matter what I wanted them to be originally, every morning I log into the websites and find that users have pushed the content a little further away from my original intention … on the other hand, they’re clicking ads so what do I care?

Know your intentions.

heros1 716543 Five common sense rules to running a website image

NBC's HEROES

Ever watch the NBC show HEROES?  I do, I used to love it but this season it stinks. Why? Simple, the people who write the show have no idea what they’re doing. From an audience point of view it almost seems as though there’s a power struggle among the writers and people keep getting sacked. The first season was great, it was tight and properly written with a story arc that took ~20 episodes to wrap up. The second season (interrupted by the writers strike) flailed helplessly in the wind for a dozen episodes and then disappeared without being mentioned in the third season which so far has had so many inane plot twists and ‘restarts’ that I record it and only watch it when I’m so desperate to watch something it’s that or Stargate Atlantis.

The irony is … last weeks episode had the funniest comment. Once of the characters, Syler, who is a serial killer in search of super hero powers (he can take powers from his victims after they’re dead) counseled a young sidekick to always know your intentions before using powers. It would be great if the writers took their own advice but even better if web site owners took the time to know what the purpose of their website was, before they polluted the web with dross.

Communication is vital.

If running a website is like running a pirate ship, it’s best not to wait until your crew’s ready to slit your throat before conducting a survey. Ditto for a website. Here are some simple, often over looked pointers:

  • Get to know your users, learn about them and what brought them to your website in the first place. 
  • What type of websites do they operate and what can you offer them. Don’t know? Ask.
  • Why do you have visitors from some areas but not others? Find out.
  • What motivates your users? What are their hopes, their dreams, their fears?

In the old days it was easy, pirate crews wanted to earn money … ask yourself (or your visitors) why they come to your website, that will help you know how to attract more qualified people.

Rubbish is rubbish, no matter how you serve it.

gordon ramsay Five common sense rules to running a website image

Gordon Ramsay

Gordon Ramsay is my favorite TV personality of all time. He’s an ass, he’s mean and he’s right about the restaurants he visits, most are crap and will be out of business within weeks without his help. Ironically, if he ran his business the way he runs his website he’d be out of business in a heart beat which just goes to show you, even the number three chef in the world, with countless resources screws up when it comes to a website.

On Ramsay’s show he walks into a failing restaurant and helps the entrepreneurs by giving them advice. It’s almost always the same advice and it goes something like this:

  1. Serve fresh food, grown locally
  2. Serve easy food, prepared well
  3. Serve timely food, presented properly
  4. Serve delicious food, without pretense
  5. Serve quality food, cost effectively

Now let’s be honest, if it was that easy to run a restaurant I’d be doing it right now instead of writing a blog but on the other hand … it sounds remarkably like building a successful website …

  1. Post fresh content, served daily
  2. Post easy content, edited properly
  3. Post timely content, presented attractively
  4. Post interesting content, without arrogance
  5. Post quality content, without going broke

… no wonder I like the man.

25 Things to do, now that you’ve lost everything.

Last month, a friend of mine in San Jose lost his job as part of a high tech ‘downsizing’, it was just the first of many bad things to happen to him recently and this post is sort of a salute to him (and all the out of work high tech workers out there).

OK, I’ll accept that losing your job was a big deal and having your house seized by the bank must have really been horrible but guess what? If your wife left you over it, you’re better off. So now, you’re at a cross roads in your life and you have to make a few choices … you can either suck it up and move on or cry yourself into some homemade hooch and become a hermit. Personally, I’ve tried the crazy lumberjack thing and it’s not pretty … so here is my list of 25 things you can do now that you’re free from work:

  1. Go back to school. Let’s face it, working in the high tech industry sucks so get back to school
  2. Travel the world. If you quality for a foreign visa, just pack up and go … what little money you have is worth a fortune in some counties, so do it
  3. Work for shipping companies. You can get paid really well for working aboard ship, and even now companies need to ship things
  4. Apprentice. Can’t get a student loan? Become a tradesmen by working under a qualified master it’s both a great way to make money and you’ll feel like a Jedi
  5. Buy a boat.  It costs about $5k to buy a small boat (20ft) and around $2k a year to live like a king on a sailboat, you can earn that working part time at White Castle
  6. Become a bartender. Great hours, tax free pay and you can eat on site
  7. Teach at a college. I can’t tell you how easy teaching is, and it’s fun / profitable and looks cool on a resume
  8. Hooker Tracks
    Creative Commons License photo credit: telethon

    Sell your body. I was actually thinking sperm, blood etc but did you know prostitution is legal in some parts of the states?

  9. Move home. Remember, your mother still loves you so move back in with mom and dad … who cares that you’re in your thirties … she’ll do your laundry and you don’t have to pay rent
  10. Move to Venezuela. Free health care, a booming economy .. sure they’re socialist dogs but it looks like the government’s about to buy out the banks in the US so hey, why not?
  11. Consult. You know those bastards that just fired you? In three months they’ll still need to do your job, and you can charge them three times more to do it as a consultant
  12. Join the Army. Stop laughing, I’m being series … how bad could it be?
  13. Teach English in Asia. I’d rather be teaching in Korea than starving in Utah
  14. Work in the oil fields. Guess what? There’s still plenty of work for roughnecks
  15. Write a blog. Don’t know the first thing about it? Fine, I do so hire me cheap
  16. Get a girlfriend. Life is a lot easier when you only have to pay half the rent, (what? oh come on … you’ve thought about it too)
  17. Walk away. How much are you paying in debt right now? I have a friend that earns $2k a month after taxes, he pays $800/month in credit cards and loans … just walk away from it all and you’re better off
  18. Train people. Easiest money you’ll ever make is training people to do something you no longer want to do
  19. Buy a camper. If I was single right now, I’d sell everything and travel across the country in a mobile home. Wifi is everywhere and it’s cheaper than paying taxes
  20. Become homeless. I don’t think it would be as bad as it sounds, as long as you pick a warm place
  21. Change careers. Become a real estate agent or a trucker, who cares … now is the time to try new things
  22. Find a sugar daddy. What? you’re a guy? hm … OK find a rich old lady that’ll take care of you 
  23. Move to Hawaii. I don’t understand why you’d want to be broke and live in Michigan, no offense to Detroit but if you’re allowed to live in Maui what the hell are you doing in Flint?
  24. Write a book. Sounds stupid right? Maybe so, but editors are plentiful and books make money, you know stuff other people want to know … so write about it
  25. Sell it all. Sell your house, car everything … remember the whole country is screwed right now so your house might only be worth half of what you’d hoped but guess what, everybody is in the same boat

Needless to say, I can’t help you with most of these things but if you’re out of work and want a really cool website, I can help you build one and we can figure out how to pay for it together.

How to build a free website

There’s a secret that many web designers don’t want you to know, it’s that there’s no cost to building a website. In fact, you don’t even need special software to do it, everything you need is already installed on the most basic computer available today. In order to build a website, here’s all that you need:

  • On a Windows computer – NotePad
  • On an Apple Macintosh – TextEdit

textedit 300x281 How to build a free website imageNow that you have all the tools that you’ll need to build a web page, you need to understand a few things about building web pages.

How to Format a Web Page

Web pages are divided into two specific areas, the <head> and the <body>, each of these two areas does something specific and before you can build a web page, you need to understand the basic purpose of each section.

Setting up Your First Web Page

basic html How to build a free website imageFor a web page to be recognized by a web browser (the software application used to view a web page) we first need to tell the browser that our document is an HTML document. To accomplish this, all we need to do is place the code <html> on the first line of our document followed by </html> on the very last line of our document.

Once those tags are in place, most web browsers will understand that the content being displayed is an HTML document. I say most because technically, there is a bit more that you should put in there if you want to ensure the site is 100% compatible with all modern web browsers, but explaining the fine details of DOCTYPE structure is a little beyond the scope of today’s tutorial. Needless to say, placing the tags <html> and </html> will tell web browsers what your document is but if you’d like to technically perfect, place the following code instead:

<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.0 Transitional//EN” “http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd”>
<html xmlns=”http://www.w3.org/1999/xhtml”>
</html>

Once that’s done, remember that all other code must be placed between the two <html> tags to be recognized as valid HTML.

The <head> Section

The <head> tag of a web page is the reserved for things which other computers and software applications require to understand your web page properly. For example, when a web browser loads your web page there are specific things that it looks for in order to understand what language your site is in, what your web page is about and the name of your page. Within the head section, we want to include details such as:

  • Links to alternative content such as RSS feeds, XML site maps and mobile interface files
  • Javascript links and or content to help the functionality of our page
  • META data for robots to read including a page description, keywords and generator
  • Cascading Style Sheet (CSS) details or links
  • The document content type
  • Codes and robot commands for foreign applications
  • Pingback processing directives
  • The web page icon file location
  • Canonical labels for search engine optimization
  • Base directory directives
  • The title of your document

Sounds like a lot right? Well it is, and it’s all very important stuff. Essentially, the <head> section of your web page stores all the mechanical and client side information required to properly index, label, categorize and distribute your web page as well as the information needed to successfully display your web page in a users browser. I could write a whole post on each of the items above but for now, it’s simply important for you to know that the <head> is used to store those pieces of information and you can add them at a later date.

html with head How to build a free website imageAdding data to the <head> of the document is done the same way as all elements of an HTML document, by opening and closing an HTML tag. In this case, the <head> tag must be opened and later closed </head> in order to store the appropriate content. Between those tags, you may store a series of HTML or xHTML (we’ll talk another day about the differences) data devices for use in rendering your pages. For example, here is a basic <head> element for a common web page:

<head>
<meta http-equiv=”Content-Type” content=”text/html; charset=UTF-8″ />
<title>Untitled Document</title>
</head>

You will notice that in this basic example we only store the basic information required to make a web page work, the http-equiv which tells web browsers that the document being served is in text/html format (as opposed to text/rtf which is a Rich Text document or text/javascript which would be a JavaScript file) so that the web browser looking at this document understands it is an HTML page. untitled document How to build a free website imageAdditionally, the <head> contains the <title> tag which closes (</title>) after labeling the document Untitled Document. If you loaded the source code into a web browser, you would now see a blank document with no content displayed to the user but a new title at the top of your browser, labeled Untitled Document. This document title is the label being fed to the web browser from the <title> tag contained within the <head> of this document.

The <body> Section

If the <head> of a web page is the content being presented to other computers, then the <body> is the content being displayed to human eyes (or text readers) visiting your web page. Creating content on a web page is wonderfully simple. If you’d like to have a web page say hello, simply add the code:
<body>
hello
</body>
html with body How to build a free website imagePresto! You now have a fully functional web page, albeit a little dull. The <body> section works by displaying exactly what you type as content, so anything (and everything) you add between the two <body> tags will appear on your web page but you have to be careful, HTML needs the content marked up (labeled) to be properly viewed in a web browser. Just in case you didn’t know, HTML stands for HyperText Markup Language, a Markup Language is simply text that’s been formated to be read by computers. For example I can create my own Markup Language right now called Chris Ross’s Markup Language (CRML) that looks like this:
[-open-]Hello World![-close-]
Now I have my own Markup Language but since nobody uses it, it’s pretty much useless. On the other hand, everybody with a web browser uses the HyperText Markup Language (HTML) so let’s look at it. HTML has a handful of common codes used to display content effectively, they are:
  • <p>, always followed by </p> which displays text in paragraph format
  • <br>, which never has a </br> but instead is written <br/> in xHTML and represents a line break (where a paragraph is often displayed as two line breaks to separate content)
  • <ol>, which always needs a </ol> for ordered lists (numbered lists) and <ul> with a </ul> for unordered list (bullets), both also require <li></li> tags for each list item in the list to work
  • <b></b> or <strong></strong> tags mark text as important. The <b> tag was replaced with the <strong> tag a few years back since not all languages bold words to make them more important
  • <i></i> makes a word italics but like the <b> tag, was also replaced. These days, you can use <em></em> to place emphases on a word or phrase
  • <h#> tags are special and always need an corresponding </h#> tag where the # symbol can be replaced with the numbers 1 through 6 (<h1>,<h2>,<h3>,<h4>,<h5>,<h6>) which represents the level of a header in your document
  • <img /> will allow you to place images in your document but requires special parameters we’ll talk about another time
  • <a> followed by a </a> tag will hyperlink the text between the tags to another document but also requires special parameters.
  • <table> tags can be used to display tabular data (like charts) on a web page. It needs to end in a </table> tag and can include headers (<th></th>), rows (<tr></tr>) and columns (<td></td>). Why columns are <td> is beyond me, but that’s what they are.
  • <div> tags use a closing tag of </div> to divide content into various areas of a page, much like the <span> tag, the <div> tag has no visual effect on content but is used by programmers and designers to affect content.

Essentially, the ten tag structures above represent the HTML code found in every single web page on the planet. There are other tags, but have either been replaced or are simply bad tags. For example the <u></u> tag will underline content and the <blink></blink> tag is simply wrong … even the creator of the tag, Lou Montulli (it’s odd to think somebody actually invented a tag eh?) appears to wish it would simply die.

When put together, the <html> document label tells a web browser the information is a web page, the <head> indicates content reserved for other computer systems to read, while the <body> shows content to the end user.

In total, the 26 tags here represent the whole of the content required to build your own web site for free. If you’ve found this post at all useful, please feel free to leave me a comment below, thanks for reading.

More photos from my former dining room

So it’ll be a bit of a slow week here on the blog as I’m in the middle of tearing out my old dining room walls and putting in a new kitchen, with that said I don’t want to leave you guys thinking I’ve totally forgotten about you :)

Here are some great ads that my son shot of the old newspapers in the room:

20 Beautiful Photographs of Polar Bears

Polar Bears are one of the most dangerous and amazing animals on the planet, and they’re native to my beautiful country of Canada. The animal is iconic as a predator of the North but it’s a much misunderstood master of it’s domain, like the lion of Africa or it’s Grizzly cousin in the USA.

Below, I found 35 great examples of beautiful polar bear photographs. All photos are credited below  and linked to the original artist to respect the creator of the image, so please don’t forget to visit their web sites to see more great photos. 

01polarbearswimming 20 Beautiful Photographs of Polar Bears image

02polarbearsleeping 20 Beautiful Photographs of Polar Bears image

03dancingpolarbear 20 Beautiful Photographs of Polar Bears image

04playingbears 20 Beautiful Photographs of Polar Bears image

05bipolargames 20 Beautiful Photographs of Polar Bears image

06bearsolitude 20 Beautiful Photographs of Polar Bears image

07polarbearreflection 20 Beautiful Photographs of Polar Bears image

08churchillbears 20 Beautiful Photographs of Polar Bears image

09polarbearrocks 20 Beautiful Photographs of Polar Bears image

10wetbear 20 Beautiful Photographs of Polar Bears image

11knowingbear 20 Beautiful Photographs of Polar Bears image12bearinblue 20 Beautiful Photographs of Polar Bears image

13worldscutestbear 20 Beautiful Photographs of Polar Bears image

14polarbearswim 20 Beautiful Photographs of Polar Bears image

15bearingreen 20 Beautiful Photographs of Polar Bears image

16bearinred 20 Beautiful Photographs of Polar Bears image

17sleepingbear 20 Beautiful Photographs of Polar Bears image

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Is it time to close my Facebook account?

A few weeks ago I wrote an article entitled  The dark side of Facebook, how social marketing will go wrong. but this morning while surfing through a web article about nude Malaysian nurses (it’s not what you think, I swear … I read it for the article) I came across an article by Peter Mychalcewycz about a Teen who Blackmails Classmates With Nude Pics on Facebook. There’s a similar story about it on Fox News website which just begs the question, has the negative aspects of being on Facebook finally out weighted the benefits?

My social Network on Flickr, Facebook, Twitter and MyblogLog
Creative Commons License photo credit: luc legay

This question may seem a little crazy in light of the fact that Facebook now boasts 175 million users but when the top celebrates can’t change their profile without it making news and Facebook considers itself worth $3.7 billion, it raises the question, who am I worth $21 to? If the conspiracy theories are right, it’s the CIA (Facebook’s CIA tiesFacebook, the CIA, and YouFacebook – the CIA conspiracy) or the great video here:

I’m not much of a conspiracy theorist, so I don’t believe Facebook is evil or part of some great inter governmental X Files project, I think it’s most likely even worse … it’s about giving us something that we want (contact with our friends) in return for everything marketers want … access to our data, which I’m actually OK with but it leads me to the inevitable conclusion that Facebook does have some negatives which I have to be more careful with.

ps, this morning Frank Reed posted a piece on the Marketing Pilgrim about Facebook’s TOS … Facebook Terms of Service Switcheroo?

Small Business Website Hosting

 One the first questions I get asked by prospective web clients is what kind of web hosting they need for their small business, I guess it’s a fair question but as a web developer I’ve been in the business long enough to tell you honestly that you don’t need a very big hosting package.

Generally speaking website hosting comes in three sizes, and for most people I build websites for the minimal expense is the best. Let’s take a quick look at what type of hosting you should plan for when you’re designing a website.

Small Business Website Hosting

bluehost hosting Small Business Website Hosting imageFor the vast majority of small businesses, web hosting should not be a very complicated decision. Hosting companies abound on the Internet. What you should be looking for is a hosting company which offers you at least 25MB of storage space and at least 1 GB of monthly transfer. 

Just so that we’re clear, an MB is a Megabyte and storage space is how much data you can store on your web server at any given time. My website is 350MB in size but has over 6,000 pages which is about … 250 times the size of a normal website.

A GB on the other hand is a GigaByte. Both are measurements of data, where a GB is 1024 MB’s and an MB is 1024 kb’s (Kilo Bytes). So far this month I’ve served up enough web pages to account for 5,167 MB’s (around 5GB’s) of data but to be fair, I’ve also served 80,000 pages. In comparison my Getaway Graphics website has only served up 1,200 pages at a cost of 5MB hard drive space and 300MB worth of bandwidth.

Which leads me to the cost of hosting for a small business, there are a lot of option out there and the costs are all over the map. A lot of people assume that by paying more for web hosting they’re getting better web hosting but that’s not true. I pay ~$7 a month and serve up 25 or more the volume of business a normal website would expect to handle, while a close friend of mine pays $25 a month with no noticeable benefits. In the end, if your website has less than 100,000 visitors per month a standard web host should be able to handle your volume.

Cloud Hosting for Medium Sized Websites

When you get into website that host membership website software or popular forums, heavily visited blogs, new services and highly successful regional sized companies you’ll want to look at something called Cloud Hosting. Basically cloud hosting is the same as shared hosting (what most providers do) but cloud hosting companies limit the number of companies sharing a single computer to just a few and ensure the computer has enough memory and equipment to handle mid level traffic.

Cloud hosting isn’t cheap. It’s a major jump in price to about $100 per month but the difference is out of this world. In real world terms, if your WordPress blog is running over 100,000 unique page views per week you’ll want to seriously consider moving to a cloud hosting solution. On the other hand, starting out at that level is just an expense for most people and one that can be avoided.

Remember, it’s fairly easy to move from a smaller package to another package if you need to upgrade later on.

Dedicated Hosting for Large Websites

Let’s be clear, when I talk about a large website I’m not talking about how many files you upload or how wide your website’s graphics are … I’m talking about how many people access data on your website more to the point, by the time you get to need a large website provider such as RackSpace or dedicated hosting with somebody like Godaddy, you should be measuring your web traffic volumes as visitors per minute … not days.

Virtual web hosting generally starts somewhere between $250 and $500 per month but can run into the $10,000 range or higher for high volume websites. If this is your first introduction to web hosting, don’t panic … by the time you’re incurring that type of expense you most likely have a dedicated team of web professionals working for you full time.

Charity Donation

We all know that you can donate auto to charity and help the needy but many of you didn’t realize until last fall that you can help build a website for charities simply by adding a link from your own site to mine. Dozens of people helped local charities by helping me build a blog, which I’m sure we can all agree is much easier than donating a car to charity. 

This spring I want to help even more charities including children’s charities to benefit from my seo search engine marketing, organic marketing and website hosting offers but do do that I need to find some sponsors who are willing to help local charities by donating to them. With the global economy in a bit of a melt down, charities for children are going to need more and more help to build a great website and compete with stronger search engine optimization, it’s my hope that there are some great companies out there who would like to support these local groups by sponsoring a website, blog or search engine marketing package. 

In return for sponsoring a charity, I will match any donation by cutting my rates in half and building or managing charity websites for a fraction of what even an in-house design team can offer. I’ve been asked by a few people why I’m so passionate about donating to charities these days and the only answer I can think of is because building great websites to help rich people get richer has become dull. I want to start building websites that matter and helping charities to make the most of the Internet to raise money, build better websites and increase donations the way Obama did during the build up to the last election. In short, I want to help save the world.

If I can locate just a couple of companies or individuals who would like to donate to charity understand the power of search engine optimization and online marketing, it is my hope that I can turn a small donation from individuals into a cutting edge online fund raising tool such as a  blog with great web design and powerful online donation tool capable of helping the local charities grow.

Of course, if you’d prefer to donate something other than cash, you’re always welcome to donate boat to charity and I’ll turn it into a great new website complete with internet search engine optimization, a WordPress powered blog, online marketing and complete content management tool.

Free Blogs vs. Hosted Websites

 

There are a lot of companies out there which offer free blog websites including sites such as Blogger and WordPress but there’s also the option of going with a web hosting company so what’s the best choice for your company?

 

Free Blogging

Free blogging websites have one key advantage, they’re free. Other than that, they’re very easy to get started with and take very little time to setup. In fact, with something like WordPress you can have your website up and running within a couple of minutes but there’s a catch, the website never really belongs to you.

One of the biggest negative factors to putting your website on a service like WordPress or Blogger is that they own your website’s address and maintain the right to alter content as it suits their needs. What that translates to is pretty simply, if the owners of the services don’t like what you’ve written or believe it violates somebody else’s copyright they have the right to remove it without consulting you, just like Google’s been doing to music websites.

On the other hand, setting up your account with either service is quick and easy, it’s also free.  Free website hosting therefore is suitable for personal blog websites or commentary websites which do not feature business critical content.

Hosted Websites

I don’t think it’s a secret that I choose BlueHost as my hosting provider but there are a lot of great, easy to use web hosting companies out there and running WordPress on any of them is just as easy as running it on the commercial, hosted version found at WordPress.com.

The primary drawback of a hosted solution is cost. Registering your domain name will cost about $10 per year and your website hosting will set you back around $75.  There’s an old article of mine which talks about hosting a website for less than $100 which I highly recommend for new website owners as well as a special promotion that I’m currently running which will give you $75 in advertising credits and a free website for signing up with BlueHost.

The key advantage of hosting your own website is control. Once you host your own site, you can assign a domain name and maintain the content using exactly the same software as the free solutions but without having to worry about other people editing your content. Self hosted solutions will also allow you to edit the themes, add new plugins and build on your website using better search engine optimization and organic marketing.

Five Days of Free Marketing Articles, Day Five

All this week, I’ve posted a series of links to online marketing web articles that I’ve enjoyed with the hopes that you’ll also find something useful in them. Take the time to comment below and let me know what you think and remember to comment on their website too as it will help build both your online business and theirs! 

I’ve had a couple of people email me and ask why I’ve been running this little articles this week and to be honest it’s part of an experiment I’m running on article length but it’s also been to highlight some really interesting pieces I’ve found on the web and wanted to share with my readers. 

Customizing the Global Translator Plugin for WordPress

As many of you may have noticed, I’m running a great new plugin for WordPress in the footer of my website these days. It’s called Global Translator from Davide Pozza and it is responsible for generating about 2,000 pages of content for thisismyurl.com automatically. It’s the same plugin being run by top websites such as weblog tools collections, which is most likely where I came across it but I find the plugin had a major issue that I had to address.

pluginscreenshot Customizing the Global Translator Plugin for WordPress imageBy default, the plugin displays a series of flags to represent to languages. This has always ticked me off a little, since I never know which flag to click. For example, I’m Canadian, so if I want to read a blog I have a choice between reading it in English or French, so where’s my Canadian flag eh? Perhaps I’m meant to click the France flag but I’m not French, I’m a Canuck so … you can see my dilemma.

The Global Translator offers support for 34 languages including Italian, Korean, Chinese (Simplified & Traditional), Portuguese, English, German, French, Spanish, Japanese, Arabic, Russian, Greek, Dutch, Bulgarian, Czech, Croatian, Danish, Finnish, Hindi, Polish, Romanian, Swedish, Norwegian, Catalan, Filipino, Hebrew, Indonesian, Latvian, Lithuanian, Serbian, Slovak, Slovenian, Ukrainian, Vietnamese but the developer fell into an age old usability issue and elected to represent those languages as politic flags, easy to understand but technically inaccurate.

Does it really matter? Well no, of course not. As a Canadian, I’m just as happy to click on the US flag to read English as I would be to click on the Union Jack or the Kiwi flag, it doesn’t really matter to me, but what about to the average Senegalian? Hundreds of years of political oppression and slave trading at the hands of mother France … sure they still speak French but they’re not French so, what’s the solution?

Well, I’m glad I asked.

plugins Customizing the Global Translator Plugin for WordPress imageEditing the plugin is fairly straight forward, just click the Editor option in WordPress (please make sure the plugin isn’t activated before you do this, otherwise it could end very badly) and select Global Translator from the list to your right.

Sifting though the code, locate the following line:

<li><a id=’flag_$key’ href=’$flg_url’ hreflang=’$key’ $lnk_attr><img … ></a></li>

and change it to:

<li><a id=’flag_$key’ href=’$flg_url’ hreflang=’$key’ $lnk_attr>$value</a></li>

this edit will remove the graphic icon (the flag) and replace the image with the language name. Hopefully, in the future the plugin will allow us to do this automatically.

What does Google think about you?

Google is the most powerful player in the online game but what does it see when it looks at you? There’s a really easy way to know for sure and it’s called the Google Keyword Tool. This simple tool will not only tell you what Google thinks your website is about but will also show you comparative keywords, how many people search for those keywords and how intense the competition is for your selected industry.

keywordtool What does Google think about you? image

All you need to do is target your own website with the tool and Google will scan it for keywords and phrases which are designed to help you select the best keywords to promote your website. The secondary effect however is that Google’s data can be used by web masters to gain a deeper understanding of the content on their own websites and alter the content over time to increase popularity.

So what’s Google think about thisismyurl.com?

keyword tool results What does Google think about you? image

The true power of the Google Keyword Tool is that unlike Analytics which allows you to do some great data mining on your website, the Keyword Tool is designed for one purpose only, to help you make money. By using the data present from the tool I can see that while my website is highly focussed on making money online, I’m in a highly competitive market place (no surprise) with the exception of the key phrase “how to make a wordpress theme” but that phrase only accounted for 46 searches in January, hardly worth focussing on but a great idea for a future article.

Using the Google Keyword Tool, along with Analytics and Web Master Tools is a sure fire way to help you build a better understanding of not only how you see your website but how Google sees it.