Losing your job is a lot like getting dumped by the love of your life but it doesn’t have to be. I used to teach a class called Career Management at the Center for Arts and Technology here in my small city, in that class I taught students how to begin their careers but I think at its hard, the lessons I taught struggling 3D animation students is true for all career paths and levels.
First, let’s establish that your career is irrelevant. I know that’s a tough thing to admit but I want you to honestly feel the power of that statement, even say it out loud. Your career is irrelevant. It doesn’t matter, it never did.
Secondly, look at what is in your wallet. What matters can be found in your wallet, open it up and look at the pictures of your loved ones. If you don’t have pictures of loved ones, it’s time to find some. If you got hit by a bus today what would your wallet say about you? If who you are is defined by the name on your business card I’ll give you tip, you can print business cards for around $49 per 1,000. You can be the Queen of England if that’s what makes you happy, so stop identifying yourself with your job title.
Look at your cell phone. Now … the tough question. Who’s in your favorite five? Take a few seconds and look at your iPhone contact list and ask yourself how many of those people do you love and how many love you in return? If you can’t find a half dozen people you’d trust with your cat in that list, you’re in trouble. If you can’t find at least two that you’d trust with your life, your job has taken over your life. What’s my point? People matter, jobs do not.
We spend our lives in high school trying to get good grades so that we can go to a good college, and we spend college trying to get good grades so that we can get good jobs. We move out of our neighborhoods, away from family and even across the country to pursue a dream of working for big name companies. Once there, we form relationships with others at those companies and then when our company closes or we’re laid off we lose our social networks and start over. It’s not the loss of a job that you mourn, it’s the loss of a tribe.
How to change your life
First, there is always one tribe that you’re part of. Go see your parents, they know you better than most people and they’ll be honest with you. Plus, your mom will make you pudding. Smell the house you grew up in, look at pictures of yourself in old cowboy outfits and try to remember who you really are. Too many people I know woke up one day and had no idea who they were or how they got there. Remember Ben Wades quote even bad men love their mommas? It works the other way too, go ask her how you got where you are today and maybe she’ll tell you where you need to go tomorrow.
Secondly, have a good look at your life. If you need to have a good midlife crisis, do it. Take a plane to the other side of the planet and learn to kick box in Thailand or stay home and learn to mix drinks behind a bar. The technology industry is a tough beast, maybe what you really need is to get out and relax. I have a good friend who was killing himself working hard in the film industry, he left it a couple years back and now he’s the happiest man I know. If your career is killing you, quit.
Third, know what matters. This is critical. You might have been an IT wiz kid for the past 20 years but maybe it’s time to be a chef or a plumber. Look at your beautiful house and ask yourself if you need it, ask your wife if she’d be just as happy with you owning a gas station or working at the local hardware store. Knowing what matters will help you know what you need to do.
Finally, follow my simple three step guide to happiness:
- Set realistic goals.
- Reach your goals.
- Repeat.
Something a little more helpful
Need something a little more helpful to get yourself back on track? OK simple … let’s talk about what you are and how you fit into the world. You’re an expert in your field or at the very least you should start believing that you are. Remember there is always somebody just behind you on the learning curve so it’s time for you to start writing a blog every day, help others understand what you know, so you can learn more.
I know that sounds counter intuitive but the more you talk about what you know, the more people help you learn more. They correct your assumptions, add to your knowledge and increase your understand of your subject. I once heard an old Chinese medicine theory about ginseng, apparently medicine men would give you ginseng for just about everything, if it cured you then it worked and if it didn’t cure you, you didn’t drink enough of it. Knowledge is the same, if you have enough of it you’ll always be successful. You only fail because you lack enough of it.
There is no wealth like knowledge, no poverty like ignorance. - Ali ibn Abi-Talib
Keep that in mind, I don’t care if your 35 learning to be a 3d animator or 55 learning to build shaker cabinets for the first time, knowledge is like a fresh mountain stream, the more of it you take the better you feel but unlike water it never runs out. In fact, the more of it you share the more is returned to you. That’s why writing a blog is so powerful, in order to write quality content you must first read quality content. Writing a blog isn’t about always being right, in fact something it’s about being corrected by people who know more than you do.
My 30 day challenge to you
Over the next 30 days I want you to wake up every morning an go for a half hour walk. Here’s what you’re going to do on that walk:
- Smile at the pretty girls in the coffee shop, or wave to the local barber
- Hold a door open for somebody or help somebody in a small way
- Buy fresh fruit from a produce shop and enjoy it
When you get home, read ten blog posts about a subject that interests you and then write one of your own. If you don’t already have a blog, I’ll set one up for you for free. If you don’t know how to find blog posts that interest you, search Google Blogs.
Subscribe to a dozen job sites using an RSS reader. Every day, after you’ve written your blog post take the time to send a personal email and resume to no fewer than ten positions. Point them to your website, let them read about your experience and expertise.
Do that everyday for 30 days and I guaranteed you that you’ll be turning down work by the end of the month.
Mar
2009
25 Things to Do to Increase Your Website Traffic Right Now
Everybody wants to be successful on the Internet right? Of course we do, nobody want’s to be sitting at home on prom night especially when there’s money involved so how do we do it? Well, here’s a list of 25 things you can do right now to increase your website traffic …
Make Your Content Accessible
Use the SEO Checker I built to see what Google can see. This tool will also help you understand what visually impaired people in your community can see … they make up almost 10% of the population, so can you really afford to only appeal to 90% of the market?
Use Valid xHTML Markup
xHTML is the language web pages should be built in. If you write your page in sloppy code, it’ll be harder for web browsers to display it properly so just like a Word document, you have to save it in the right format for your audience to read it.
Translate Your Content
thisismyurl.com is available in 20 languages, 40% of my traffic comes from outside the US and Canada and is viewed in a language other than English using a free online translation service, I know it’s flawed but it’s the best I can offer and people learn from my postings.
Understand Keywords
Keywords are the heart and soul of the Internet, they’re like fresh pasta in Italian cooking or eye shadow to drag queens … if you don’t understand the value and application of keywords, get off the Internet.
Build Relationships with Other Websites
Almost half my traffic comes from Google, the other half? Came from other websites and referrals from great people that I taught something to and in turn taught me a lot.
Add a Google Sitemap
Google want’s nothing more than to know about you, it’s the companies only goal in the universe, so help them to help you.
Help People
Speaking of helping, help people. When you see a website with an error or run into a problem on a site, let them know. If you can fix a glitch, tell them how … I’ve picked up countless readers and sources of inspiration by simply being supportive.
Use Analytics
Back to Google for a second, they have a tool called Google Analytics. It’s free, it’s powerful and it’ll help you understand your audience.
Join Social Networking Sites
Websites like LinkedIn and Facebook are powerful tools to help people. Helping people leads to trust, trust leads to prospects and prospects lead to clients.
Add Fresh Content
Ask yourself, why do people come back to your boring old stale content? They don’t. If you ran a restaurant you’d have daily specials right? Well I think running a restaurant is easier than running a website, so make sure you have fresh content served daily.
Know Who’s Better Than You
There are a lot of web sites out there that are better than me:
Know who’s better than you and read them every day. The best way to learn is to know you need to learn. (btw, if you didn’t make the list don’t be sad I have hundreds of sites I read every week, these are just the first ones I though of)
Respond to Criticism
There’s a lot of things that I write on my blog that are not as well researched as they could be, and when I’m corrected I love it. You’ll notice if you pan through my comments that I don’t remove the negative … in fact I relish them. If people take the time to point out your flaws, thank them and you’ll grow.
Write Good Content
The best way to build traffic to your website? Make people want to come back. It’s harder to get new visitors than to keep your old ones.
Be Timely
Write about things that you know will be timely but don’t chase trends, it’s not relevant what others are writing about … only what your readers are reading about.
Get to Know Yourself
The past five months of blogging have taught me a lot about myself, I look back at some of the early pieces I wrote and know that I’ve changed. That’s part of what blogging is, it’s about growing not only as a business but also as a person and learning new things.
Make your Title Tag Valuable
Your title tag is a critical piece of the organic marketing puzzle, if you don’t understand how or why to use it properly … excuse my french but vous êtes vissé.
Add an RSS Feed
I don’t care what type of business you are … if you can add an RSS feed to your web site do it! Let people know what you’re up to if they want to know. Same goes for Twitter, use it to exploit your interests.
Give Stuff Away For Free
I love giving things away for free. I have website templates, plugins and artwork people can download for free as well as over 600 pages of advice here on my website. Guess what? It cost me nothing and it put me on Alexa’s radar without having to do anything complicated.
Respect Your Audience
There’s only one thing more important then you on your website, your audience. Take time to get to know them and help them.
Know Your Goals
Why do you own a website? You’d be surprised how many people have no idea why they want to run a website … it’s a little sad really.
Use a Content Manager
Websites that are build on a content management system (I use WordPress) make it easier for people to update their websites. Websites that are updated more often get more traffic.
Read Matt’s Articles
Matt Cutts is Google. Actually he’s not but he’s the face of Google, the man who talks to all of us and tells us what Google is thinking, explains what they’re up to and helps lowly web masters to interact better. His job … to help the public make the most of Google, so why don’t you read his blog?
Join Forums
Forums are a great place to generate free traffic to your blog. They help you build relationships with other bloggers, build respect in the community and get into endless conversations about topics that interest you.
Comment on Other Websites
One of the most overlooked methods for building traffic to your website is to simply comment on other peoples websites. Remember my point about helping others? Point out flaws or add to the conversation and you’ll be generating great traffic back to your website.
Analyze and Adapt
Finally … the most important point … look at your analytics often and improve your website to help your audience make the most of your content.
Tags: advice, analytics, blog, building, comment, content management system, content manager, Facebook, forums, google analytics, html, Learning, lorelle, matt cutts, organic marketing, Plugins, search, templates, translate, web browsers, web master, web masters, WordPress
Posted in Marketing Advice