Archive for July, 2009

Updates to Random posts and Scheduled Post Plugins

On Wednesday, while I was cleaning up some WordPress 282 details I took a little bit of time and also upgraded the Random posts plugin and Scheduled posts plugin for WordPress.

These new upgrades allow me to make the most of a common admin interface for all my plugins as well as checking for news related to the plugins straight from the admin panel of the WordPress plugin.

5 Free iPhone Apps that I love to play

Last week I started reviewing a whole host of tools to get ideas for the new series of cookbooks that I’m programing and I have to be honest and tell you that I went and got hooked on some really cool, free games for the iPhone:

World War™ – 40 Honor Points FREE!

World War™ - 40 Honor Points FREE! artwork

It’s the year 2010. A nuclear war has broken out. Most countries in the world have fought and many have been vanquished. 5 countries have emerged as the major superpowers in the devastating war. Which one will you be?

Start as a general defending your base from the enemy and fight to become the dominant military presence in the world as you march your way to victory in World War.

Waterslide Extreme

Waterslide Extreme artwork

Feel the speed as you negotiate your way down the serious twists and turns of a massive waterslide in this unique racing game brought to you by Barclaycard. Nine stages await you, as you race against the clock picking up as many points as you can.
Glide through cool modern cityscapes and ride the skies as day moves into night. Twist and tilt your way round tight corners and huge loops, following the natural velocity of the slide. The faster you go the more points you win.
But watch out, the edges are steep and there are some little surprises along the way.

Feel the speed as you negotiate your way down the serious twists and turns of a massive waterslide in this unique racing game brought to you by Barclaycard. Nine stages await you, as you race against the clock picking up as many points as you can.

Glide through cool modern cityscapes and ride the skies as day moves into night. Twist and tilt your way round tight corners and huge loops, following the natural velocity of the slide. The faster you go the more points you win.

But watch out, the edges are steep and there are some little surprises along the way.

Facebook

Facebook artworkFacebook for iPhone makes it easy to stay connected and share information with friends. Use your iPhone to start a conversation with Facebook Chat, check your friends’ latest photos and status updates, look up a phone number, or upload your own mobile photos to Facebook while on the go.

Do Not Press The Red Button

Do Not Press The Red Button artworkAlmost all of us saw this unusual and fascinating application about the “Red Button”

Now you have unique chance to know the true story about the “Red Button”, right on your iPhone/iPod Touch.
There are doors shouldn’t be opened, there are secrets shouldn’t be told, there are buttons shouldn’t be pressed…:-)

TMega Man® II Lite artworkons of options allow you to play Mega Man II Lite your way! Take on Dr. Wily and his robot army in both portrait mode and landscape mode. Test your mettle in Classic mode with all the enemies and action you remember, or toggle it off and enjoy a rebalanced gameplay experience with more forgiving controls, scaled-down enemies and an auto-fire option.

Popular Posts Plugin Upgrade

screenshot 1 131x300 Popular Posts Plugin Upgrade imageI’ve just updated a minor update to the Popular Posts plugin for WordPress, the changes are mostly cosmetic to help work with WP 282 but there’s a few new features are well, most dramatic I’ve begun the process of converting all my plugins to a new shared administration file structure which should allow me to rapidly release updates

Dallas Curow

dallas Dallas Curow image

When Montreal design studio house9 design needed to have a website built for a great photopher, Dallas Curow (also of Montreal) they asked me to put together an easy to manage tool using WordPress which would allow Dallas to easy add new photos, update her text and ensure prospective clients can easily contact her.

portfolio Dallas Curow imageWordPress allowed me to use a super easy content management tool without needed to program a complex tool from scratch, it allow allows this talented young artist to focus on what she knows best, photography. To make the most of the site, it’s also integrated into Google applications for Analytics and Webmaster Tools.

Thanks to house9 design for the awesome design but do you know what really makes this website great? Amazing content in the form of brilliant photographs from Dallas Curow.

What is HTML?

HTML is an acronym for HyperText Markup Language, the basic publishing language of the Internet.

Every computer document needs a way to be read and understood by a computer program, for example Excel spreadsheets are stored in a special file with the extension XLS which  stores all the rows, columns, headers, footers, special cells, math equations etc for Excel to read and understand. Likewise, the HTML file format stores everything an Internet capable device needs to know to read and interpret a web document such as a web page.

There are actually a number of types of HTML, the first was created by Tim Berners-Lee in 1980 and composed of 22 tags, these special tags allowed users to define the paragraphs and other structural elements of their document as well as some basic elements for leaving comments and document items such as the title.

Although it’s been almost 30 years since the first standard was published, most of the basic elements of HTML are still used. For example, to give your document a title we still use the <title>My Title</title> tag combination and to form a paragraph, the <p>This is my paragraph</p> tags are used. In a lot of ways, the simplicity of HTML is what has allowed it to be so expandable.

You may have noticed that the examples above use an opening <p> and closing </p> tag to designate objects in the HTML code, this is fairly common and easy to understand principle. Essentially every element on a page should have both an opening and a closing tag to show where it begins and ends.

Common examples of HTML block tags are:

  1. The paragraph – <p>
  2. Unordered (Bullet) Lists – <ul>
  3. Ordered (Numbered) Lists – <ol>
  4. Headings (there are several) – <h1> … <h6>

While the above tags allow us to layout a basic HTML document such as a resume, it’s important to note that there are some additional basic formating tags needed as well. For example, if you would like to bold a word, you will need to use the <b>bold</b> tags.

Speaking of which, since HTML has evolved a long way we can sometimes achieve the same effect with different tags. For example, <b>bold</b> and <strong>strong</strong> have the same effect in most web browsers. Why the difference? The word bold refers to a method of formating, which implies the purpose of HTML is to affect appearance, while strong implies that the selected text be more significant than the surrounding text without assuming design elements.

Let’s look at another example, the HTML formating tag <i>italics</i> forces a web browser to display text as italics but <em>emphasis</em> has the same default effect. While they both force the document to appear the same (with italic text) this is not always the desired effect. Perhaps we would like a word to appear darker or lighter than the words around it when it requires emphasis. So a word that we would assume to be italics is in fact displayed as bold, depending on the formating instructions of the designer.

To format HTML text, we have several possibilities:

  1. bold / strong – <b> <strong>
  2. italics / emphasis – <i> <em>
  3. pre formatted – <pre>

As time moved forward, many additional tags and functions became supported by HTML as some tags became depreciated, others found themselves being introduced.

Great Chefs new iPhone Cookbook

Screenshot 2009.07.03 19.38.03

Great Chefs new iPhone Cookbook

I’m so excited to let everybody know, the new Great Chefs Great Salads cookbook is now available on the App Store from Apple for just 99 cents! The cookbook includes over 20 great recipes from the hit television series, all geared towards helping us beat the heat with some wonderful simple recipes we can share with a salad.

You can download it from the Apple App Store.

v1.1.0 with new link spam protection!

I’m a huge fan of helping people get wonderful, quality links for their website and that’s great but it often leads to people abusing plugins such as the List Posts with Pingbacks and Tracks plugin that I put up.

The latest version of the plugin was just uploaded a few seconds ago and now allows you to specify the minimum Pagerank to include in your list of results, I also fixed a small glitch in the nofollow code so it’s been repaired and is working properly.

Please keep in mind the PR check is resource consuming, so you’d best make sure you’re using a caching script before you go running it!

The script has a built in caching tool which requires the directory  to be set to 777.

5 Great New Marketing Articles and Why You Should Read Them

A Dozen Video Game Firsts

Ignore the porn quality ads on this site and give it a good read. The article outlines industry firsts for the video game industry. Don’t play games? I don’t care. The video game industry is bigger than Hollywood, learn from them and apply their firsts to your industry.

9 Ways to Ignite Innovation Inside Your Company…and Light Your Way out of the Recession

Innovation is an amazing concept. Simply take something that’s already being done and do it better … who’d of thought? Well here are nine great, simple things that people can do to make their business more successful. Not into real estate? Who cares, read it anyways and learn from it!

YPulse

This is a great website that helps us old folks (anybody over 30) keep an eye on the kids marketing trends. Not into kids? OK, now I’m just messing … sort of, it’s a huge market.

Your pink slip may turn you into an ‘unintentional” entrepreneur

I love positive pieces about getting fired, reminds me of this one I wrote about how great it is to lose your job.

The Meteoric Rise of the App Store

OK I’m back on my kick, don’t have an iPhone or know that App Store is? Then you’re in a lot of trouble. The App Store (from Apple) is one of the best ways to market digital products such as games and books ever created, college students are selling millions of units of software and earning an equal amount of money for their custom apps.

10 WordPress Plugins I Couldn’t Run a Site Without

Before I give you my real list, let me tell you that there are some basics that don’t even deserve to make this list because if you’re running a blog without them, you’re simply working too hard. Plugins like Askimet, WP Lockdown, Theme Switcher, WordPress.com stats, the WordPress.com stats smiley remover and WordPress Database Backup.

Delete Duplicate Posts WordPress Plugin

Simply put, this plugin does exactly what it’s name implies. It gives web masters like me the opporunity to quickly scan tens of thousands of postings in databases to ensure there are no duplicates. It’s wonderfully powerful when you have a thousands of feeds to maintain, and only a few hours to do it in. It also happens to be from my close friend, Montreal web designer Christopher Bavota.

WP Auto Tagger

Oh man … I can not stress what a dream this plugin is. Tags are like keys to SEO gold, they’re one of the few things that a blog owner can do well and immediately see amazing results in the search engines but they’re such a pain in the ass to write. Basically a tag is what your article is about, but in popular single words and catch phrases. What WP Auto Tagger does is great, it breaks down your article and suggests the best tags, automatically. That’s a huge time saver.

Syntax Highlighter

This bad bay is the Jonas brothers of WordPress plugins. Sure it’s fairly pointless and a text editor could do the same job but when it comes to saving time (and money) it’s brilliant. What it does is takes a bunch of rough gobbly gook code like this:

$rss = fetch_rss( $url );
$pcount = 0;
$storycount = 0;
$textdate = date(“F jS”, mktime(0, 0, 0, str_pad($month, 2, “0″, STR_PAD_LEFT), str_pad($day, 2, “0″, STR_PAD_LEFT), $year));

echo $textdate;
foreach ($rss->items as $item) {

if (!$first) {$title = $item['title'];$first=1;

$content .= “<h3><a href=’”.$item['link'].”‘ title=’”.$item['title'].”‘>”.$item['title'].”</a></h3>”;
$content .= “<p>”;

if ($item['link_enclosure']) {
$content .= “<a href=’”.$item['link'].”‘ title=’”.$item['title'].”‘><img alt=’”.$item['title'].”‘ src=’”.$item['link_enclosure'].”‘ class=’alignleft’></a>”;
}

and turns it into …

[source lang="php"]$rss = fetch_rss( $url );
$pcount = 0;
$storycount = 0;
$textdate = date("F jS", mktime(0, 0, 0, str_pad($month, 2, "0", STR_PAD_LEFT), str_pad($day, 2, "0", STR_PAD_LEFT), $year));

echo $textdate;
foreach ($rss->items as $item) {

if (!$first) {$title = $item['title'];$first=1;

$content .= "<h3><a href=’".$item['link']."’ title=’".$item['title']."’>".$item['title']."</a></h3>";
$content .= "<p>";

if ($item['link_enclosure']) {
$content .= "<a href=’".$item['link']."’ title=’".$item['title']."’><img alt=’".$item['title']."’ src=’".$item['link_enclosure']."’ class=’alignleft’></a>";
}
[/source]

When it comes to saving time, that’s a huge helper.

WP Super Cache

It simply terrifies me how many people are not running this plugin or a similar flavor of it. It makes your site safer, easier to manage and much faster for the end user. I’ll also mention that by running it you can use a host like BlueHost for $7.95 a month to run dozens of websites instead of spending hundreds a month to run just one site on complex, over priced servers.

Enforce www. Prefix

Actually, I’m going to cheat here and tell you that this and Canonical URL’s are plugins you should have for massive SEO curb appeal. Basically Enforce www. Prefix forces your website to always use the correct SEO address and Canonical URL’s tell’s Google that your article is the source, so even if people repost it you get credit.

Google XML Sitemaps

We all want Google to come to our site right? Well, let’s make it easy for them! Sitemap will provide Google with a free pass to all your content, no matter how deep your links are.

Get Image from Post

People love pictures and with this simple plugin your website will be able to post pictures as part of your excerpt. Speaking of excerpts, Get Better Excerpts will allow you to pull complete sentences or words from your excerpts.

SEO Friendly Images

Between this and SEO Smart Links, I’ll be honest most websites are on auto pilot. The SEO Friendly Images ensures your images have the proper tags to make the most of search engines, while Smart Links adds valuable data to your hyperlinks.

WordPress Admin Quick Menu

quickmenu 10 WordPress Plugins I Couldnt Run a Site Without imageI might be a little bias but this is truly my favorite plugin. It allows you to add your own menu items to the WordPress Admin client, basically creating shortcuts between your website and important things like AdSense and Analytics. It’s completely customizable and saves endless frustrations between myself and clients but providing them immediate access to critical links.

Download Counter

Just like Analytics lets you know who’s visiting and where they’re going, you’ll want to track what people are downloading from your website and how often. This saves a fortune in report generation time, by simply allowing me to tell my clients weekly how often software has been downloaded.

Four Simple Reasons Your Website Can’t Sell Anything

Your selling something nobody wants

Look, let’s face it … not everything is sellable. If you’re attracting a thousand people a day your website and nobody buys? Maybe your product simply isn’t something people want. One way to check if this is the case, use Google Analytics to see where people abandon your process.

It’s too expensive

Remember you’re competing against thousands of stores selling similar products, are you competitive? Did you remember to account for shipping costs? Apple’s made a fortune selling stuff online for just 99 cents. Take a look at great applications like The Moron Test which just keeps selling.

Your sale process is complex

Take an honest look at your website, how many clicks does it take to get from the first page to the final sales confirmation page? Is it easy or do people have to think about the process? When I built the new Great Chefs website, we added a lot of great free recipes and daily cooking videos but the real power of the site is a fast, easy to understand sales process using Google Checkout.

They don’t trust you

OK, saying that you have a great product that people can easily buy and it’s priced right then there’s only one reason left why people don’t buy from you (assuming you have people coming to your website) … that don’t trust you.

The new WordPress

Just a quick note to anybody who might have missed it this morning, WordPress 2.8.1 was released with a lot of fairly important updates, not the least of which was a fix for Dashboard memory and fixes to the rich text editor, both problems had been causing me some problems.

Auto Copyright Upgrade v1.1.5

The latest updates include minor formating changes to the administration section as well as the addition of a notification script to check for latest updates.

How to Make Your Website Better in 20 Easy Tips

Give it Away for Free

Socialism us alive and well on the Internet and getting things for free is what it’s all about. From videos to software, music to movies the web has created a culture of creative freedom where people feel they are entitled to get content for free. Why fight it? Produce great content and give it away, let people enjoy your works and make your fortune by building a strong loyal fan base.

Be Proud of Your Website

A website is a reflection of you and your business, if you’re not proud of it you have a serious problem and it’s time to get it redesigned. You might not be able to afford the best sign in town or the fanciest location but building a great website is all about time, so make sure that you’ve built (or had built) a website that you can be proud to point people to.

Learn from the Best

I don’t care if you hate Apple or love them, you can own a million iPod’s or have no idea what an iPod is but if you’re going to be on the Internet, learn from them. Apple has more money in the bank than you do, accept it … they’re better at this game. Why are they so good? They design easy to navigate, easy to buy products that simply work.

Just Say No to 404’s

Of all the things that a website owner can avoid, it’s 404 errors (Page Not Found errors). In fact, if your website has a 404 error, fire your entire web team because they’re incompetent. I’m not kidding, fix your website by getting rid of dead weight. A 404 error is the equivalent of your CFO forgetting a decimal or your sale manager mis-handling the spouse of your biggest account, it shows sheer unadulterated incompetence.

Google Analytics

Some people don’t even know what Analytics is. Guess what, reading this has already made your website more successful because it’s made you aware that there are measurements you can use to judge your success. I once had a very successful friend tell me that without up to date statistics about a company you can’t make money because you’re only guessing. The same is true for website and Google Analytics delivers the most comprehensive summary of who is visiting you, what they look at, where they’re coming from and when they left that you’ll ever find on the web.

Start Your Own TV Station

Upload videos to your website, it should be quick and easy and even if they’re just simple slideshows or animations you’d be surprised how amazing the reaction will be! People let to connect and get past technology, they want to hear real people talk about solutions and video offers a great medium to help them.

Talk About Your Website

Step one, make sure your website is on every business card and letterhead in the office, put it on your company van, make a jingle out of it on the local radio stations and then move onto step two. Put it in your email signature, in your PDF documents and post it to every blog, forum and news website in the tri-state area that’ll let you talk about your great website.

Forget SEO

SEO stands for Search Engine Optimization, it’s a scam and should be avoided. You know what will get you noticed in the search engines? Great content, amazing information and quality products. SEO is icing on the cake, but even if you can trick a million people to come to your website, they still won’t buy from you.

Use WordPress

Forget everything else that you’ve ever heard or read about websites and simply install WordPress to run your website. It takes the technical out of technology and makes updating a website a snap. I’m not going to pretend that it makes it fun but it makes it easy and all too often the real holdup in a company’s online marketing drive is too few IT resources so spread the love, WordPress makes it so easy to update your site that even the CEO will be doing.

Learn about the Internet

Something that truly surprises me about the Internet is how many people are trying to build businesses online without understanding the first thing about it. At the bare minimum, before you start buying into the hype ask yourself … if it’s so easy to make money on the web, how come people like me still have day jobs?

Add a Blog

Why would somebody come back to your website if you’ve never updated it? Adding a blog gives your staff somewhere to write about your cool toys, business products and awesome corporate structure. Let project managers become evangelists for your wares, help your helpdesk answer questions before the phone rings and engage the public in meaningful debates.

Put Out a Press Release

Thousands of journalists around the world are all looking for a fresh story or a new angle on an old story, whenever possible put out a press release to promote your business and bring in a crowd.

Fix Your Navigation

Now that you’re using something awesome like Google Analytics to see where people are going, start rearranging your website to meet their needs. Get rid of everything that distracts people from your business objectives, focus their attention on your areas of interest (sales & service) and move all the rest (about the company, history, blah blah blah) to the bottom of your website.

Google Web Master Tools

No list of website tips would be complete without mentioning Google’s amazing Web Master Tools. It’s not enough for Google to be the greatest search engine in the world, they have to go and make it super easy for people like us to use it too! Web Master Tools is just that, a comprehensive technical overview of your website showing you exactly what Google sees, how it indexes and what errors it’s discovered about your website. Think if it as a weekly punch to the ego, it’ll always knock the wind out of you but if you learn from it, you’ll be stronger.

Stop Thinking of the Web as a Technology

Far too often, too many companies leave their website to people with IT backgrounds and forget that it has nothing to do with technology. Load your website up and honestly ask yourself if it’s speaking to your customers or if it’s jammed with techno-trash. Remember, the web is a medium just like TV and radio.

Deep Link

Who’s going to bother linking to articles on your website if you don’t bother linking to them yourself? Take the time to link to articles on your website, if you’re talking about templates link to One night in Paris. If you’re discussing the finer points of PHP, link to your article about it! If it was good enough to write, it should be good enough to link to.

Learn One Thing About the Web Every Week

Look, the web is a really big thing and nobody will ever know everything, especially if it’s not your only job but every week you should try to learn a little something about it. Get out of your safety net, go to Google Blogs and type in a subject you know nothing about and start reading! Before you know it, you’ll be making movies, uploading to YouTube, added to Fanzine’s and blogging about botany! Trust me when I tell you the web is a really cool place but you can’t expect to make your website better if you don’t drown yourself in it.

Make it Work on All Devices

Why keep your website simple? So that it works on all the devices you can imagine! My hometown had a restaurant when I was a kid, the owners put in a wheelchair ramp and I remember asking my father why they did that, the owners could walk fine … he told me that they put it in because nobody else it town had one, so every Mothers’ day, elderly birthday dinner, wedding and Friday night it was packed with people who couldn’t get into other restaurants in town.

Let them Contact You

Add your email, phone number, mailing address and other contact details to every page. Don’t be shy, your website is there to market you. Afraid of SPAM? Don’t be, look my email address is info@thisismyurl.com. It’s published all over my website, on thousands of pages that get hundreds of thousands of visits … don’t fear SPAM, just know how to avoid it.

Update it Daily

A website isn’t a ‘fire and forget’ project, if there’s one thing that you take away from this posting take away the fact that a website is a full time investment, it’s like a separate franchise location of your business and it needs full time management by a marketing professional.

Remember, your website is the first place people come to look when they have a question and often the last place you think about updating.