Creative Web Solutions
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Logo design for a Florida based web site design company.
Archive for December, 2009
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2009
OntoLove
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Years ago we started a project called OntoLove as a free online dating website with a simple goal, to help people find love freely. It wasn’t enough for us to offer the service as a free web based dating tool, we also wanted to help people meet the love of their life without traditional limitations such as those found commonly on dating websites.
From this concept, OntoLove was born. The website is a free online dating tool designed from the ground up to be user friendly and allow people to build dynamic social media profiles without creating a ‘meat market’ feel.
What was important to us is that people be able to explore their personalities and meet people freely, to be able to join online communities, talk about their favourite television shows, bands and hobbies as part of the process. OntoLove isn’t about searching through avatars in hopes of picking out the prettiest girls, it’s about trying to form friendships with like minded people which could lead to love.
The OntoLove model uses an Ontology based system for matching people through social and personal traits, the site doesn’t restrict users to simple datasets but instead allows them to explore and interact with other users, while also offering the type of privacy protections which can enhance the user experience.
The website is a closed community, members are allowed to invite new members on a regular basis but are encouraged to only invite members who will add to the community. Because of this, the website growth is slow but members are active in a wide variety of areas.
The Idea
The idea for OntoLove came from watching our friends and specifically sisters try and fail at online dating. It wasn’t enough that free online dating websites failed but even high profile, paid websites tended to result in dates that nobody would want their sisters to go on so we build OntoLove as a means to help women meet men but this lead to an interesting notion, what if the website was more like a friends site than a dating site? What if a dating website wasn’t about ‘hooking up’ but instead about getting to know people? OntoLove helps people meet new friends, because the best lovers aren’t the ones with great profiles but the ones who can make you smile. Visit http://ontolove.com today to learn more about Ontology based romance.
09
Dec
2009
Dec
2009
How to market your restaurant with Facebook
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According to Facebook’s own data (http://www.facebook.com/press/info.php?statistics) there are over 350 million people actively using the social media website, it’s possibly the most successful website ever build and it’s a virtual gold mine for restaurants looking to effectively market themselves online, often for free.
Why Use Facebook?
Beyond the simple and staggering number of people who use Facebook, there’s a certain mindset to the community website, it’s about sharing positive experiences and linking to content worth sharing with friends. Since Facebook is about social community, linking to favourite pubs and eating establishments is just one more way for people to tell their friends who they really are.
How much does it cost to market with Facebook?
It’s free. Seriously, building a Facebook page costs nothing except an hour of your time to assemble some text, a few photographs and a little bit of technical know how. Once you have the basic content together, setting up a Facebook profile is completely free for your company.
How to setup a Facebook profile for your restaurant
Setting up a Facebook page is actually very simple, first you need to visit Facebook at http://www.facebook.com/pages/ and click the Create Page link. The next step will ask you to select your business type, just follow the picture here and select your local business as a restaurant.
Next, let’s add the title of your page. This should be the name of your restaurant or something very similar, often if you have a commonly named restaurant (There are over 700 Crown Pub’s in England for example) you may need to add a descriptive phrase such as the town or area to the title.
Finally, you need to verify that you are in fact a human being by typing a series of letters and then you can create your restaurant’s Facebook page. If you don’t already have a personal profile, Facebook will ask you to create one but don’t worry, it’s also free and easy.
Marketing with Facebook
Once your restaurant has a page of Facebook, you can easily upload some photographs and a brief description. It’s also possible for you to add your restaurant’s hours of operation, specials etc to help people know more about your business.
Since Facebook works through social networking, you’ll want to tell your local ‘real world’ customers about the new addition, you can run a small promotion in store and give away a free lunch once a month to somebody on your new fan list. Once your fan list starts building, each friend of your new addition will see that they’ve joined your page! That’s the best “word of mouth” advertising you could ask you.
09
Dec
2009
Dec
2009
How to market your restaurant with Facebook
Comments Off
According to Facebook’s own data (http://www.facebook.com/press/info.php?statistics) there are over 350 million people actively using the social media website, it’s possibly the most successful website ever build and it’s a virtual gold mine for restaurants looking to effectively market themselves online, often for free.
Why Use Facebook?
Beyond the simple and staggering number of people who use Facebook, there’s a certain mindset to the community website, it’s about sharing positive experiences and linking to content worth sharing with friends. Since Facebook is about social community, linking to favourite pubs and eating establishments is just one more way for people to tell their friends who they really are.
How much does it cost to market with Facebook?
It’s free. Seriously, building a Facebook page costs nothing except an hour of your time to assemble some text, a few photographs and a little bit of technical know how. Once you have the basic content together, setting up a Facebook profile is completely free for your company.
How to setup a Facebook profile for your restaurant
Setting up a Facebook page is actually very simple, first you need to visit Facebook at http://www.facebook.com/pages/ and click the Create Page link. The next step will ask you to select your business type, just follow the picture here and select your local business as a restaurant.
Next, let’s add the title of your page. This should be the name of your restaurant or something very similar, often if you have a commonly named restaurant (There are over 700 Crown Pub’s in England for example) you may need to add a descriptive phrase such as the town or area to the title.
Finally, you need to verify that you are in fact a human being by typing a series of letters and then you can create your restaurant’s Facebook page. If you don’t already have a personal profile, Facebook will ask you to create one but don’t worry, it’s also free and easy.
Marketing with Facebook
Once your restaurant has a page of Facebook, you can easily upload some photographs and a brief description. It’s also possible for you to add your restaurant’s hours of operation, specials etc to help people know more about your business.
Since Facebook works through social networking, you’ll want to tell your local ‘real world’ customers about the new addition, you can run a small promotion in store and give away a free lunch once a month to somebody on your new fan list. Once your fan list starts building, each friend of your new addition will see that they’ve joined your page! That’s the best “word of mouth” advertising you could ask you.
08
Dec
2009
Dec
2009
Packaging for Success
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Have you ever judged a book by its cover? Actually I guess a better way to ask that question is, have you ever not judged a book by its cover? Of course not, how things look are important to us and as consumers we’re always looking for more than the product inside the container, we’re also looking for the packaging … it’s a little like wrapping paper at Christmas, we want to feel spoiled when we buy it.
Packaging isn’t limited to a grocery store (although it is a perfect example of packaging), we also judge the quality of a product based on its packaging at trade shows and industrial equipment, taking the time to put a little bit of trim work and paint on an old house almost always increases its value in the marketplace so why then, do so many people forget to properly package their own products?
Tropicana’s branding gamble
Packaging is such a funny thing that we often don’t even notice how powerful it is but take the below example of what happened when Tropicana Orange Juice changed the packaging for its iconic orange juice from the traditional design on the left (with a great big orange) to a more upscale, generic style on the right.
The result (beyond a ton of media attention) was a consumer rebellion at the cash register, designers seem to like the new design but consumers hated it. The result? The company switched back to their original design. More importantly it helps designers and marketing people remember that packaging, whether it be retail or commercial is critical to the success of a product.
03
Dec
2009
Dec
2009
Selling Your Business – Why not to Network
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Read every book on marketing written since the 1960's and they'll tell you to work a room and hope for sales. Here's why they're all wrong.
02
Dec
2009
Dec
2009
We’re Getting There!
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Thanks for visiting Regent Software, we’re pretty busy working on the new design and layout for the website but for now you can download a couple of our plugins and a cargo calculator for EVE while we wrap up the finishing touches.
Regent Software is the brain child of Christopher Ross, a Fredericton website designer, online marketing junkie and software developer with a split personality. When he’s not busy creating awesome logos and websites, he’s building software tools for marking companies, custom database solutions and helping businesses market themselves on the internet.
The new design will be ready for Regent Software over the next few weeks but in the mean time, the website is here so our software is available for download.
01
Dec
2009
Dec
2009
How to Make Your Product Sell – Be Different
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Selling your product to consumers involves taking the time educate the marketplace about your product and how it's different than others in the same space.
