Book Review: Content Rich by Jon Wuebben
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Recently I won a copy of Content Rich by Jon Wuebben from Andy Beal’s web site the Marketing Pilgrim. First off, let me say a huge thank you to Andy for running the contest and that I received the book yesterday. In fact, I didn’t put it down and finished reading it this morning. Now my dog eared, sticky noted copy of this great book is going to sit on my book shelf for a few days while I absorb the contents and then I’ll reread it paying extra attention to my own comments I wrote the first time through.
In his book, Jon covers a lot of ground with an emphasis on ensuring content is unique, interesting and above all focuses on the reader. Think of it as user-centric writing for the new age. He also talks about how to use blogs to sell your product and reminds us that recommendations are a powerful sales generator:
“Blogs are really great for another big reason: consumers end up buying from your compnay not because of you so much, but because of what other consumers are saying about your product or service, in the blog. ”
Buy Online: Content Rich: Writing Your Way to Wealth on the Web
There are a couple other strong reviews for the book at the KISS Business and Business and Blogging that I recommend taking a look at.
Other Posts of Interest
Posted on: Thursday, October 30th, 2008Tags: andy beal, blogging, book, Business Advice, content, Giveaways, Marketing Advice
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November 2nd, 2008 at 3:59 pm
Interesting. I never thought WRITING on the internet could make a decent amount of cash.