Marketing blogs are awesome
For anybody interested in following the bizarre Intel/AMD legal procedures there’s a funny article on how weird the investigation is getting, as a loyal Apple fan I have to always back Intel but seriously, it’s getting really hard to keep a straight face while doing it.
A handful of great stories this week about social media and marketing including a wonderful piece on reaching smokers, some wonderful recycled icons and how to deal with skeptics with regards to mobile marketing. I love being right and one of my theories lately in the pubs (where I spend a lot of time) is that unless you’ve dedicated yourself to understanding social media, you just don’t get it if you’re over 35 and there’s a great article in the Birmingham Post about how marketing bosses missing opportunity to use social media, warns survey that’ll drive that point home.
There’s a neat piece on marketing metrics for small businesses that’ll give you a great place to start before you spend a penny on marketing. Speaking of starting, before you venture forward onto the web take a quick look at Digital Apple Juice’s piece that’ll give you some great pointers. When it comes to online marketing, remember that you really do need to have a firm grasp of your ROI (Return on Investment), so take a quick look at this great piece about ROI from social media.
Funny news .. YouTube banned the NHS (National Health Service in Britain) from running an ad campaign directed at teenage pregnancy prevention. I’m not sure that YouTube cared about the subject matter as opposed to the graphic nature of the videos.
nice post christ… i hope posting as well as is continue….
Found the article on marketing bosses and their relative lack of knowledge regarding social media interesting.
I posted on Kraft’s inability to “get it” when they launched the DiGiorno Flatbread Pizza product not by actually tweeting about it, but instead through delivery to various Tweetups in major urban areas around the US. I searched for an actual Kraft Twitter presence prior to the post, but was unable to find anything other than some snarky comments by non-Kraft folks.
Full disclosure – I used to work for Kraft and maintain relationships within the company.
But this one baffles a little. Kraft has been forward-thinking with many marketing initiatives in the past. But in this case, I have to question the half-hearted attempt to affect Twitter thought leadership without actually participating.
An example of some “marketing bosses” that might not be totally comfortable in the social media space. Who wants to bet they’re over 35?
Chris’s last blog post..Corporate Blogging Scary? How to Benefit from Losing Control
i love Technorati the most though for all kinds of blogs to search. Social media is one of my main resources for readers, but only when my content is only important though is when i tell them about it. Nice post Chris really enjoyed this segment.
Work At Home’s last blog post..A little Cash With Google Adsense