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Christopher Ross Building better web sites, one pixel at a time.

Search Engine Optimization Tip - Quality Back Links


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Getting quality back links should be the goal of every blogger. For those of you unfamiliar with the concept, a back link is a link from another web site to your own. These links are what convince Google of your value and help move your web site up the Search Engine Result Pages to ensure people can find you.

Why does it matter? Simply put, Google is a robot and in order for it to assign value to your web site it has to do some fancy math calculations. One of those fancy equations it uses basically boils down to how many quality web sites link to your web site. So, generating quality links from multiple web sites will help increase your value in the Google database.

To do this, you need to convince other web site owners to link to your content but there’s a draw back. If a quality web site owner links to too many lower quality web sites, his own site will suffer in the Google ranks … which means that most high quality sites are reluctant to link to your site.

Do I have a good site? Using a tool such as PRChecker you can see the current value of your web site and check the value of other sites. The more quality web sites which rank to your site, the more Google will believe that you’re a quality site. It’s basically a lot like high school … the trick is to get one of the popular kids to like you, then the others will start to accept you as time goes on.

Now that you know your own PageRank, it’s time to start looking at the best place to get quality backlinks. One of my favorite articles on the subject isĀ The Best Places to Get Quality Backlink. Using this great list of web sites, you can look for sites more influencial than your own site and begin generating back links from those sites.

How do I generate a backlink? There are simply two ways to get links:

  1. Write content on your site that the owner of these sites want to link to. This is the best way to do it, be the best content provider on a subject and people will link to you, it’s really that simple.
  2. Participate in discussions, comments, threads, forums and posts which provide links back to your site. For example, if you can add a valuable comment to a thread and include a link back to your web site you should take that opportunity to do so. Remember, do not SPAM.
While you’re hear, you should also read my article on Deep Linking to get a better idea of Search Engine Optimization.

Other Posts of Interest

  • When will Google use the iPhone’s GPS for AdSense?
  • Qualities of a good site
  • Google maps flu trends across the US
  • Fixing duplicate content so Google doesn’t see it.
  • Blog Roundup for October 23rd
  • Google’s Webmaster Tricks and Treats
  • Blog Roundup for October 22nd
  • Blog Round Up - October 18th
  • Why your search engine rank depends on your competitors.
  • Google talks about the myths of dynamic URL’s.
Posted on: Friday, November 7th, 2008
Tags: back links, forum, forums, google, pagerank, prchecker, search, search engine result
Posted in Search Engine Optimization | | Read more

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About the Author

Christopher Ross About the author.
Thanks for taking the time to read my blog. If you don't already know me, my name is Christopher Ross and I'm a web evangelist living in Fredericton Canada. When I'm not writing about the Internet, I'm helping small businesses improve their search engine performance or building better WordPress web sites for clients.

Please feel free to leave a comment below, or contact me if you have any questions.

4 Comments

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4 Responses to “Search Engine Optimization Tip - Quality Back Links”

  1. Blog for Beginners Says:
    November 7th, 2008 at 4:22 pm

    Hey Chris

    Looks like we are competing for the same keyword “how to get quality backlink”…;) Just joking! Anyway, thanks for the plug.

    If those who read this article are still asking why they aren’t getting enough visitors, shame on them.

    Yan

  2. Ikki Says:
    November 10th, 2008 at 11:32 am

    Great post, Christopher!

    Providing quality contents is indeed the most important element to get quality backlinks. If people don’t like your writings chances are that you will remain invisible to most.

    P.S.: I found that article at thoushallblog.com to be very interesting.

    Thanks for sharing!

  3. Christopher Ross Says:
    November 10th, 2008 at 12:16 pm

    LOL, never Yan! Your page is fantastic. Thanks Ikki, your should RSS Yan’s work, he’s always writing amazing pieces.

  4. Blog for Beginners Says:
    November 10th, 2008 at 12:41 pm

    Appreciate the shout, Chris. The same respect is due to you too.

    Yan

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