Posts Tagged ‘blog marketing’

Charity Donation

We all know that you can donate auto to charity and help the needy but many of you didn’t realize until last fall that you can help build a website for charities simply by adding a link from your own site to mine. Dozens of people helped local charities by helping me build a blog, which I’m sure we can all agree is much easier than donating a car to charity. 

This spring I want to help even more charities including children’s charities to benefit from my seo search engine marketing, organic marketing and website hosting offers but do do that I need to find some sponsors who are willing to help local charities by donating to them. With the global economy in a bit of a melt down, charities for children are going to need more and more help to build a great website and compete with stronger search engine optimization, it’s my hope that there are some great companies out there who would like to support these local groups by sponsoring a website, blog or search engine marketing package. 

In return for sponsoring a charity, I will match any donation by cutting my rates in half and building or managing charity websites for a fraction of what even an in-house design team can offer. I’ve been asked by a few people why I’m so passionate about donating to charities these days and the only answer I can think of is because building great websites to help rich people get richer has become dull. I want to start building websites that matter and helping charities to make the most of the Internet to raise money, build better websites and increase donations the way Obama did during the build up to the last election. In short, I want to help save the world.

If I can locate just a couple of companies or individuals who would like to donate to charity understand the power of search engine optimization and online marketing, it is my hope that I can turn a small donation from individuals into a cutting edge online fund raising tool such as a  blog with great web design and powerful online donation tool capable of helping the local charities grow.

Of course, if you’d prefer to donate something other than cash, you’re always welcome to donate boat to charity and I’ll turn it into a great new website complete with internet search engine optimization, a WordPress powered blog, online marketing and complete content management tool.

How to get a PageRank of 5

For those of you who know nothing at all about PageRanks and Alexa rankings, let me explain that they’re the modern equivenant of a Nielsen ratings for websites. 

Alexa measures your website performance by volunteer users, in effect millions of average people agree to allow Alexa to collect statistics about their surfing habits and from that data, Alexa tracks and monitors activity on the Internet. At Halloween this year, Alexa ranked my website at 2,291,883. Today it’s at 231,354 which is a 1790% improvement for spending about 20 minutes a day on my website.

Google on the other hand ranks your website by looking at who your website connects to and in return, who connects to your website. That’s a pretty over simplified way to look at it but it’s also the general gist of the method. It’s a bit like a popularity contest, Google believes that if websites with high page ranks (the system is from 0 to 10) link to you consistently, your content must be of a certain value.

So now that you understand what a PageRank and Alexa ranking mean, here’s how I earned my respectable rankings in both … (drum roll anybody?) … quality content, consistently posted.

I know that you’re all hoping for a much better answer than that but sadly it’s the truth. My very good friend Chris Bavota jumped from a PR0 to a PR4 in just three months, doing exactly the same thing … he posts great articles that people love to read and he makes sure that he does it regularly.

Chris and I followed some easy to understand advice:

Once that was done, both Chris and I did what any self respecting blog owner would do:

  • we used deep linking techniques to ensure our readers know about related content on our website
  • we posted links to other peoples blogs, helping our readers find similar content
  • we let other blog owners know that we had articles of interest for their readers

There are no scams, no black hat SEO techniques, no short cuts and no tricks. Quality rankings on a quality search engine takes nothing more than a little bit of effort, quality content and the determination to contribute something positive to the Internet as a whole.