Buying Domain Names for your Audience
For those of you who are in the United States, the .com, .net and .org domain are pretty well standard but of course there’s also .us and a whole host of other domains extensions on the market these days but have you ever wondered about using a domain name for your specific market?
Take me for example, while I work throughout the US on websites I actually live in Canada so a lot of companies who market specifically to Canadians use the .ca extension instead. In German, the .de and in the UK it’s a .co.uk.
This is a powerful yet often overlooked marketing tool for companies who sell product or services into a variety of markets, by using a domain name specific to the county, you’re not only pre-qualifying leads to that web property but you’re also customizing content for the specific customer.
Take for example a website which sells cooking DVD’s which wants to sell into multiple markets. Yes, it’s possible to sell into multiple markets based on a single domain name but why not also run the .ca version and adjust pricing throughout the website to reflect the shipping costs in local currency? This allows you to make special offers to each market as well as test new products you’d previously not considered.








