Posts Tagged ‘domain names’

Buying Domain Names for your Audience

For those of you who are in the United States, the .com, .net and .org domain are pretty well standard but of course there’s also .us and a whole host of other domains extensions on the market these days but have you ever wondered about using a domain name for your specific market?

Take me for example, while I work throughout the US on websites I actually live in Canada so a lot of companies who market specifically to Canadians use the .ca extension instead. In German, the .de and in the UK it’s a .co.uk.

This is a powerful yet often overlooked marketing tool for companies who sell product or services into a variety of markets, by using a domain name specific to the county, you’re not only pre-qualifying leads to that web property but you’re also customizing content for the specific customer.

Take for example a website which sells cooking DVD’s which wants to sell into multiple markets. Yes, it’s possible to sell into multiple markets based on a single domain name but why not also run the .ca version and adjust pricing throughout the website to reflect the shipping costs in local currency? This allows you to make special offers to each market as well as test new products you’d previously not considered.

25 Marketing ideas to make your website work

  1. Buy some great domain names and put up a series of websites promoting your industry, great for backlinks as well as traffic building
  2. Remove your intro “splash” page, it does nothing for your search engine rankings and is just an extra click to get to the good stuff
  3. Make sure your website is clean and simple, get rid of the clutter and remember a lot of people are surfing on mobile devices these days
  4. Use popuri.us/ to find out how you rank on the world stage
  5. Make sure your navigation is super easy to follow and that you’ve tested it recently
  6. Look at what your website says about you, does it reflect the brand you’re trying to build?
  7. Make contact forms as simple as possible and keep it to only a few fields
  8. Learn to use  Google Optimizer to figure out how your website should really work
  9. Whenever possible, use video and rich media to promote your business message instead of text
  10. Use Google Maps to post directions to your business, they’re interactive
  11. Distribute your content in RSS feeds as well as Twitter and Facebook
  12. Offer a lot of information, remember people use the Internet for research so include rich photos, colors, text and diagrams to help educate your consumers
  13. Link to similar businesses and ask them to do the same. If you’re a regional operation, link to similar businesses outside your area and form relationships to encourage travelers to find you
  14. Use Google Analytics to understand which pages on your website work, and which don’t
  15. Let visitors leave comments on your articles and blog posts
  16. Write a blog every day and help people understand why they should trust your business
  17. Treat your websites as your most important marketing asset, set it as your homepage and visit it regularly
  18. Offer specials and deals on websites like CraigsList
  19. Add social bookmarking services Digg and del.icio.us to important pages
  20. Make your website mobile friendly for all those pesky iPhone users out there
  21. Use Google Web Master Tools to increase your website effectiveness
  22. Write articles and distribute them on popular websites in your industry
  23. Use a tool like WordPress to make adding content to your website easier and faster
  24. Subscribe to your competitors email and RSS feeds, get to know exactly what they’re doing on their websites
  25. Offer contests on your website using Google Docs to collect information in easy to use mailing lists

Need help making your website super friendly? Why not drop me a line and find out about pricing for me to help? I’m a sucker for a great website and I’m always looking for new web design projects. You can check out some of my portfolio items here, or here or my new website all about building fast, cheap websites.

Web Design and SEO Go Hand in Hand

I’m often asked how Search Engine Optimization works and without being an expert on the subject, what I can tell you is that SEO is about more than just adding a few keywords, as a small article on the British Computer Society website points out the optimization of your website for organic traffic starts with the design. While I was ‘across the pond’ I also came across a strange article by Nick Sommerlad on SEO spam. What I found odd about it wasn’t the article (OK that was strange too) but the comments, take a look and you’ll see what I mean … those Brit’s seem to get pretty passionate about bashing things. Search Engine Land had a feature this morning called Are You an SEO Hybrid?. The article pretty much covers my life with questions like:

  • “I didn’t hire you to redesign my site. I hired you to get my site #1 on Google.”

One article that really caught my attention today was over at addicottweb.com and it focussed on how to fix some of the problems WordPress has with SEO. I’ll admit that WordPress isn’t well optimized out of the box but I’m going to have to disagree on the solution. The two plugins he recommends (All-in-One SEO plugin SEO Title Tag plugin) are acceptable if you have no programming skills but a much better solution is to take care of the problem yourself in the code. Here’s my three simple recommendations for people who are legitimately concerned with WordPress SEO:

  1. Reorder your Title tag
  2. Use your Tags as META Keywords
  3. Use your Excerpt as META Description

This allows you to do something that neither plugin will do, control your blog. Remember that major search engines don’t care who (or how) you optimized your blog poorly, so take ownership of it and do it right or you might be making the worst mistakes you can.

Jonathan Aston wrote an interesting piece on SEO and made the point that country specific domain names are a great idea. I also wanted to point out that Dave Bascom has the funniest license plate I’ve seen in weeks and that the economy may be tanking but jobs for people in the SEO field? On the rise …

How to make a website for free

So you want to make a website for free but you don’t know where to start? To make a website for yourself without paying any money you have to understand a few basic things about the Internet first. Let’s take a look at everything you need to build a website, and how to get started for nothing down.

UPDATE: Feb. 11, 2009 – Do you want a website for free? I’ll give you one, read my post at Get a Free Web Site to find out how.

Domain Names

A domain name is the address of your website. You can choose to have your own domain name or you can use somebody else’s domain name, often for free. Branding your business with your own name (thisismyurl.com for example) is the best way to do it but if you’d like to save some money there are many companies who will let you become a subdomain of their website (i.e. thisismyurl.theirdomain.com) for free. Registering a domain name costs about $10 per year.

Web Hosting

Web hosting is sort of like renting a storefront for your business. If you’ve elected to use a domain name, you really do need to pay for hosting to take full advantage of it. You don’t need to pay for hosting but if you want your website to be on the Internet reliably, try somebody like BlueHost. They’ll cost you $75 for the year which includes your domain name.

Coding a Web Site

Once you have your address on the internet (your domain name) and a place to rent (your web hosting) you need to construct the website itself. Building a website is a pretty complex task and building a good website is even harder. That’s one of the reasons I recommend to small companies that they look at a solution like WordPress, it’s a free tool which comes in two flavors:

  1. WordPress.com – a free, hosted solution for people just getting started.
  2. WordPress.org - you can download the WordPress engine and host it on a hosting company yourself.

In either case, building (or downloading) a great template is your first step to having a high quality, free website.

Coding a Web Site in HTML

If you’d prefer to ignore WordPress and want to code the site yourself, you need to understand the basic structure of an HTML website and how it works.

HTML is a tag based language, it’s actually really very simple once you get the hang of it. Basically you have to tell the web browser that your document is an HTML document (HTML is the short form for HyperText Markup Language, the real name of a web page). To do this, simply open and close an HTML tag. Tags are always stored between less than and greater than symbols like this <html>. To close a tag, add a slash like this: </html>. So put together, web browsers know that everything between the <html> and the </html> tag is part of a web page.

You need to do the same for the head portion of the web page. This is the part of the document read by computers, not people. The <head> and </head> tags enclose items such as the <title></title> tag which stores the document name. For example, if I wanted to create a document called My Great Web Page I would do the following:

<html>
<head>
<title>My Great Web Page</title>
</head>
</html>

View the results

 The document would be empty of course but would store the critical details needed to open and close a page, as well as tell the web browser what the document name is.

To add a visible portion to the page, you need to add a <body></body> tag. This represents everything the user can see and is inserted into the code after you close the <head></head>. The <body> stored everything the user sees and can have a multitude of tags, the most common being:

  • Headings (<h1><h2><h3><h4><h5><h6>) which represents headers just like you’d find in a book or technical paper.
  • Paragraphs (<p>) which breaks the text into easy to read sections
  • Ordered Lists (<ol>) and Unordered Lists (<ul>) along with List Items (<li>) which show up like bulleted lists in a document.

Remembering that each tag must be opened as well as closed, an effective web page can be coded using just these simple tags.

<html>
<head>
<title>My Great Web Page</title>
</head>
<body>
<h1>My Great Web Page</h1>
<p>This is my great web page. It’s great because:</p>
<ul>
<li>it respects the rules of html</li>
<li>it is a properly formatted document</li>
<li>it can be read by any web browser</li>
</ul>
<p>I can also add a numbered list:</p>
<ol>
<li>this is a list item</li>
<li>this is the other list item</li>
</ol>
</body>
</html>

View the results

This simple web page may not seem very impressive but what if we could easily add hyperlinks (links to other web pages) and images?

  • The Anchor tag (<a>) allows one web page to link to another. To use the <a> tag you need to pass a attribute called an href. Sounds scary right? Not at all. <a href=’http://www.thisismyurl.com’> That’s all there is to is. See, the href called the http (Hyper Text Transfer Protocol) document stored at the address www.thisismyurl.com.
  • The Image tag (<img>) also need a special attribute passed. In this case, it’s the src (source) of the graphic file. It looks like this <img src=’http://www.thisismyurl.com/wp-content/uploads/2009/01/aboutpage-150×150.jpg’ />. You’ll see that the src is just the http:// address of the image. Easy as pie right? No so fast … unlike most other tags the <img> can’t have a closing tag. That’s right .. there’s no such thing as a </img> so instead we close the <img> tag inside itself like this … <img />. There are a few other tags like that but not many.

Here it is in practice:

<html>
<head>
<title>My Great Web Page</title>
</head>
<body>
<h1>My Great Web Page</h1>
<p>This is my great web page. It’s great because:</p>
<ul>
<li>it respects the rules of html</li>
<li>it is a properly formatted document</li>
<li>it can be read by any web browser</li>
</ul>
<p>I can also add a numbered list:</p>
<ol>
<li>this is a list item</li>
<li>this is the other list item</li>
</ol>
<p>I like this picture: <img src=’http://www.thisismyurl.com/wp-content/uploads/2009/01/aboutpage1-150×150.jpg’ /></p>
<p>Let’s go to <a href=’http://www.thisismyurl.com’>my homepage</a>.</p></body>
</html>

View it in action

Using these simple tags, anybody can build a website.

It’s easy to setup your domain name you don’t need to be an expert.

Setting our GoDaddy settings to point to BlueHost

OK so the other day I wrote about the fact that you don’t need to hire a web guru to setup your website using something like Blogger, WordPress.com or BlueHost and yesterday I told you how to setup your own domain name such at a hosting company like GoDaddy or Domains At Cost but how do you combine them? Again, this is painfully simple and not just for spiffy web guys like me. Anybody can do this, so lets take a quick look at how it’s done.

In this example, I’m going to assume that you’re hosting your website at BlueHost and you’ve registered your domain name with GoDaddy, if you’ve done it else where the steps should be fairly simple to modify with a little bit of common sense and reading their Frequently Asked Questions section.

First … we need to point the domain name to the hosting company. We do this by logging into GoDaddy and editing something special called the DNS records. You can find this under your account Domain Manager. If you have multiple domain names, it will display a list and prompt you to select the one you’re looking to modify. At the top of the domain profile, there’s a button called Name Servers, we’re going to click that and expose the Custom Name Servers option where we simply type the name servers for BlueHost. The name servers for BlueHost are:

  • ns1.bluehost.com
  • ns2.bluehost.com
BlueHost setup process

BlueHost setup process

Once that’s done, setting up your hosting account at BlueHost takes about 15 minutes and requires very little technical knowledge.

Now that you’re in the Add Domain screen, specify the name of the domain you wish to setup and the wizard should fill out the rest of what you need for you.
Please note, in order to assign a domain to BlueHost the first step at GoDaddy must already be complete, sometimes this takes a few hours so my advice is after you’ve completed the process at GoDaddy take a couple of dollars from the money you just saved and go have a coffee.
Now you’re done. Your website will take between 24 and 48 hours to propagate which is a fancy Internet term for point to the right place. Once it’s done you’ll be able to setup your own emails and put up a website at your new address, which I will talk about later this week  so why not sign up for my email notification or RSS feed to stay connected.
In the interest of being honest, BlueHost pays me to refer people to them but I’d do it anyways. While you’re waiting for me to write something else, feel free to comment on any of my existing articles.

Web Sites for Artists

We had a great meeting of the Fredericton Designers Group in which I promised a number of the new members to post a little more details about web hosting, websites and web marketing. This tutorial is meant as a high level introduction to the concepts of hosting a website for artists.

Web Domains

First off, a successful website needs a domain name. In my case, my domain is thisismyurl.com and it’s broken into two parts. The actual name “thisismyurl” and the Top Level Domain (TLD) which is the “com” portion of my name. Many people confuse the “www” as part of the domain, but really it’s what is called a sub-domain and can be literally anything that I want it to be.

A TLD can be .com, .net, .org or literally dozens of other options including country specific such as .ca or .co.uk. Many people also like to use country specific domains for special purposes such as the .tv domain which is really for the country of Tuvalu but can be used (for a fee) by anybody. Selecting the right TLD is important for artists as it says a lot about your business for example, if you are located in Toronto Canada you may like to use the .to TLD but the .la TLD makes little sense unless you’re in LA. Whenever possible, the .com TLD is still the best to purchase.

The next step in picking your domain name is to pick the name itself. Most common names are taken, as are a lot of combinations that you’d love to have so you have to be creative when coming up with domain names but be careful some companies take part in what’s called Front-Running which is basically a scam where they register domain names that are searched for and then hold the names for random. I use GoDaddy for my searches, to the best of my knowledge they’re legit.

Once you’ve picked your domain name and your TLD it’s time to register your domain. As I said, I use GoDaddy but there are hundreds of options out there, price should be a deciding factor for you as there’s very little else to judge the services based upon.

Web Hosting

Once you have a domain name, you need to start looking at web hosting. Web hosting is basically renting a small part of another computer that’s always connected to the Internet. Really there’s a lot more to it than that but basically … it’s a place for your website to live on the Internet.

For the past few years I have used BlueHost as my web host of choice. There’s a lot of reasons for this but basically, they’re fast, they’re friendly and they’re reliable. As an artist you should be focussed on your craft, not your hosting and BlueHost takes care of all the little problems for you.

Once you’ve signed up with BlueHost or your host of choice, you’ll have to tell GoDaddy where your website is located … think of it as forwarding your mail. Log into GoDaddy and click on the Domains option. Under “My Domains” you’ll find an option for Name Servers. You need to click the option for Custom Name Servers and replace the existing with “ns1.bluehost.com” and “ns2.bluehost.com”. This will tell GoDaddy that anybody coming to your domain should really go to BlueHost who will figure out what to do with you.

Websites

So now that you have a domain and hosting, you’re ready to have a website. There are literally thousands of ways to have a website and no one method is better than any other. In my opinion, the easiest way for a young artist to get on the website bandwagon is to install something called WordPress from the BlueHost control panel. Click Fantastico in your control panel to access the installer and walk though the steps to add WordPress to your base directory. In about a minute, you’ll have a world class, professional blog.

If you want something more custom, there are literally thousands of WordPress themes on the internet, you can hire a great (and local) web designer or you can learn to code your own. There are even companies who will turn your Photoshop artwork into WordPress themes for a small fee.

Summary

We’ve covered the technical matters of adding your website to the Internet in this post from the basics of registering a domain name to setting up a simple hosting and website account. Next time, I’ll introduce you to the secret art of self promotion on the web and how you can turn your simple website into easy cash.