Posts Tagged ‘email’

Monitoring Services

When it comes to knowing that your website is online, what’s the best way? There’s a process called network monitoring which is basically a computer tied to the internet which constantly checks to see if your website is online at a regular schedule. If it’s down, an email can be sent right away.

This same process can be used for stream monitoring and video stream monitoring and it’s a great way to ensure your website provider is doing their job, which of course is to keep your website online.

What is the purpose of monitoring?

To ensure high quality and availability in your streams, to track buffering time, throughput, user frustration, and much more! With optimized streaming, you can keep your visitors happy, improve your image, and guarantee the quality of your video streams without having to spend internal resources to maintain expensive connections. The best part is that with quality monitoring services, you can test your streams from all over the world and  know immediately when your streams are frustrating users.

Monitoring can be used to monitor not only websites but intranet solutions, rich media, business applications and even Internet enabled devices from coffee makers to earth movers.

Is your website available right now? Was your website available 10 minutes ago? What about an hour ago or during a major release? Do you know when it wasn’t available or for how long? As consumers become more reliant on the Internet, it’s important that your website be as reliable as your business.

Web monitoring remotely monitors your streaming media such as video and audio to ensure you have the confidence to say your online business is flawless. After all, in the modern world when customers can easily switch to another service provider at the click of a mouse, it’s it important to ensure that you’re always just a mouse click away?

Quick Menu Donations

quick menu for wordpress Quick Menu Donations imageI received an email recently with regards to an error in the Quick Menu plugin for WordPress which forced users to PayPal when the Save button was clicked. I can assure you, this wasn’t the intent and I’m sorry for any frustration this may have caused.

I’ve had several people submit donations from this plugin since it’s release and will be sending each of you emails in the coming days to correct the donations.

Christopher

Help, I’ve fallen and I can’t get up

I received an email this week from a friend of mine who’s been looking for a medical alert device for his grandmother which cracked me up. Not because old people falling is funny (it really isn’t) but it reminded me of a commercial when I was a kid for this old lady who’d fallen and couldn’t get up. Again, the commercial itself wasn’t terribly funny but the branding the phrase “help I’ve fallen and can’t get up” was brilliant.

See that’s the funny thing about marketing. It doesn’t matter that old ladies getting hurt is traumatic, without intending to do it the marketing professionals behind the medical alert device created a national pop culture movement that spread from late night TV to Saturday Night Live and had references on most popular culture shows of the time, that’s the aim of any budget marketer … the move the cost of advertising away from their own client and into the main stream media where brand recognition (even as the butt of a joke) is free.

In recent years, we’ve seen the same thing accomplished with Wendy’s “where’s the beef” and of course the infamous “wazzzzzzzzz up” campaign where simple, clever lines delivered effectively made the shift from marketing to pop culture without much effort.

Four Quick SEO Tips

I received a great question this week via my Model Mayhem account (it’s like Facebook for models and photographers) from a website owner named Bella Valentine, here’s her email and what I had to say about it, I’m sharing this (with her permission) because I believe Bella’s questions are the same questions many people have about Search Engine Optimization and online marketing.

Hey,

Saw your post in the forums and I was hoping you could help me out with a few questions that I have…

  • How do you find related blogs?
  • Do you write your site’s link as the signature when posting a comment on such blogs? (I’ve been looking for blogs that have the slot for your website’s url but have come only across one that was set up that way)
  • Wouldn’t that be considered spamming?
  • Should I try to stay away from sites that have a worst ranking then mine on Alexa or do all links back help?

Thanks,
Bella

Hi Bella, thanks for asking!

You can find related blogs using Google’s blog search function, it’s found under the “More” tab on Google or at http://blogsearch.google.com/. If for example you’re hoping to improve your ranking with Denver models, search Google for that phrase and you’ll see 92,000+ blogs appear but you’ll want to play with the keywords until you find the right combination to return the best results for you.

Many of these blogs will have a comment form at the bottom of the page and on these forms you will see a space for your name, email, website and comment. Now you have to be careful, some web masters such as myself frown on “keyword spam” which is when you replace your name with keywords such as “Denver Model”, so instead I always suggest people using their name in addition to the keywords they’d like to leave. For example, I will always delete people using “Denver Model” but look the other way for “Bella, the Denver Model” or “Bella a model from Denver”. I appreciate self promotion is part of the game, but not at the cost of my site’s reputation.

On that point, I will also point out that 75% of people surveyed prefer the Ben & Jerry’s brand vs. Häagen-Dazs yet … 75% of people surveyed prefer Häagen-Dazs ice cream. Why? Because as people, we like people … so website owners and other surfers are far more likely to “connect” to you if you’re a person rather than a keyword.

There is a fine line between blog spam and self promotion. I tend to think of it as the same line men often cross in a bar, keep it genuine and nobody gets hurt but when your comments are fake, false or generic … web site owners will reject you. Instead of leaving generic comments which will get flags as SPAM, only leave comments which add to the texture of the article or benefit the website owner. You’ll be surprised how quickly your comments get you traffic when you’re helping others in a positive way.

Commenting on websites with a lower PageRank value will not hurt your website, in fact each successful link regardless of where it comes from is either positive or neutral, but never negative. This is because Google knows that you can not control who links to you, so they don’t punish you for poor incoming links.

That said … the higher the PageRank of a link coming to you the better.

For example, if you can get a link from Model Mayhem (5) to your website it’s better than a PR 1, but a link from Apple (9) is better still. There’s a complex math formula that is used … way to complex for me to explain or even understand but basically, in the simplest terms possible assume that every PR point is worth double the value before it so … a link from a PR1 is worth 1 point while a PR2 is 2, a PR3 is 4, PR4 is 8, PR5 is 16, PR6 is 32, PR7 is 64, PR8 is 128, PR9 is 256 … OK, so that scale is completely made up but it holds some analytical water and more to the point, it reinforced that incoming links from high ranking sites is better but lower ranking sites are not worse.

Chris

If you have a question about SEO, why not ask me? I’m always happy to answer your questions and look forward to hearing from people!

bella Four Quick SEO Tips image

Want to learn more about Bella’s website? Visit her at http://www.BellaValentine.com.

Quick Menu Plugin for WordPress

screenshot 1 Quick Menu Plugin for WordPress image

If you’ve ever wished you could add your own menus to WordPress, then this is the plugin for you!

The WordPress Admin Quick Menu plugin allows you to quickly add new menu items to a special WordPress Quick menu, giving you and your clients fast access to important third party website shortcuts such as Analytics and email as well as adding faster access to internal WordPress pages.

Download the plugin for free.

Why I’ve decided to nofollow and how that will help you.

job001 banner001 crossbanner 2009 05 23 Why Ive decided to nofollow and how that will help you. image

My decision earlier this week to deactivate a dofollow plugin here on thisismyurl.com stirred up some pretty interesting feelings and resulted in a lot of interesting comments both publicly and via email. So what’s with my choice? Well as I explained in my post earlier it has a lot to do with keyword spamming but there’s also a few fringe issues I’ve been grappling with here on the site and I hope that by deactivating the dofollow aspect of my site, I’ll actually increase the value to those who post here regularly.

So how does adding the nofollow tag help many of you? Actually it’s fairly straight forward and for those of us who read Matt Cutt’s posts regularly, you’ll agree that I should have done it years ago. To quote from SEOmoz.org:

Matt’s exact words – The “keep the number of links to under 100″ is in the technical guideline section, not the quality guidelines section. That means we’re not going to remove a page if you have 101 or 102 links on the page. Think of this more as a rule of thumb. Originally, Google only indexed the first 100 kilobytes or so of web documents, so keeping the number of links under 100 was a good way to ensure that all those links would be seen by Google. These days I believe we index deeper within documents, so that’s less of an issue. But it is true that if users see 250 or 300 links on a page, that page is probably not as useful for them, so it’s a good idea to break a large list of links down (e.g. by category, topic, alphabetically, or chronologically) into multiple pages so that your links don’t overwhelm regular users.

In a nutshell, if you follow Google’s guidelines for the nofollow attribute you quickly realize that 

  1. There is no stigma to the tag, being labelled nofollow isn’t a bad thing it just isn’t a good thing.
  2. When calculating how much PageRank to transfer Google uses the number of links per page to help calculate it.

More links = less love

One, easy way to understand how removing the plugin will help my regular readers is to understand that Google only indexes 100 or so links per page. At the time of this posting, my homepage featured 500 links to articles, content and other webpages. With that volume of links, nobody was truly benefiting from links.

Now, with the new site design that I’m working on each page is limited to 250 links where 200 of those links are nofollow’d. Even my own internal pages on the new design are designated nofollow unless the links appear specifically in fresh content. This means that instead of watered down link love, the links that are posted to the site will have a concentrated value. 

For those of you who are still interested in earning a great link from the website, it’s super easy … drop me a Twitter message or an email about something awesome on your website and if it works with an upcoming post I’ll be sure to mention you with a super concentrated awesome PR5 link.

Why are websites so hard to make?

Wow, I’ll tell you honestly that one of the questions I tend to get asked a lot (and drives people to my website) is Why is a website so hard to make? Actually, that question (or a version of it) accounts for a few unique visits every day so to help answer the question, I’ve explain a few of the reasons that websites are so hard (or expensive) to build.

First, the Web is inconsistent.

This is possibly the worse news for people just starting out, but it’s the horrible and sad truth. Web sites are nothing more than code, it’s not terribly complicated once you understand the basics of it but it’s still just a bunch of gobbly gook until it’s read by something else … and there’s the problem. Each ’something else’ is different. Web code is read by popular web browsers such as Internet Explorer, Safari, Chrome and FireFox but that’s only the tip of the iceberg because Internet Explorer has several versions in common operation today (versions 5,6,7 and now 8) which all display the web dramatically differently. 

Once you get past the basic issue of browsers, you need to think about operating systems. How many computer operating systems can you name? Obviously there’s Windows and Mac right? Great … except … you also have Windows Vista, Windows XP, Windows ME, Windows 2000, Windows NT, Windows 7 and Windows Lite to content with, Macintosh OS X Leopard and Macintosh OS X Pather. That’s got to be it right? Not so fast, what about Linux and Unix? There are hundreds of variations of computer based operating systems, each running one of a dozen web browsers for countless combinations but at least that’s all there is to worry about … except for handhelds (iPhones, BlackBerries, Windows Mobile Devices) and gaming consoles (Nintendo Wii, Microsoft XBox, XBox 360, Sony PSP, Sony Play Station 3) and TV based internet consoles … I hope that I’ve made my point, one of the reasons the Internet is complex to publish for is because there are too many “things” to publish for, instead we’re forced to practice failing gracefully.

The Web lacks a standard language.

Problem number two for somebody just starting out in the great big world of the web is that there is no standard programming language for the Internet. At it’s core, the World Wide Web is programmed in a language called HTML right? Everybody knows this, except it’s wrong.

The web is published in a language called xHTML which is based on HTML, but some people in the community didn’t agree with xHTML so they created other strains of HTML. As a result, we have HTML 1.x, HTML 2.x, HTML 3.x, HTML 4.x, DHTML, xHTML, xHTML 1.1 and xHTML 1.1 SE. Soon we’ll also have xHTML 2.0 as well as xHTML 5.0 … don’t ask.

Now, as we discussed above, there are at least a few dozen major operating systems and each of those has at least a handful of web browsers, plus a ton of mobile devices all designed to interpret some or more of the languages that the web is built on but it’s important to note that not all web browsers agreed on which standards are acceptable or for that matter which codes, structure, text or tags from any standard would be accepted. As a result, a web page developed to be viewed in Microsoft Internet Explorer 5 may (or may not) be visible in other web browsers including other versions of IE.

Scripting on the Web

Now, once you get past the basic problem of coding for some browsers while ignoring others and you pick one of the standards to adhere to, you’ve got to take the time to start writing more than simple content and for that you need what’s called a scripting language of which … there are many.

Most scripting languages such as PHP, Python, ASP, ASP.net etc. execute on the web server (where the website is hosted) but some such as JavaScript execute on the web browser after being downloaded (not to be confused with Java which is not a scripting language but a programming language and completely different). These scripts are what power everything from a simple email form to complex social media giants such as FaceBook.

After you’ve picked the scripting language you wish to use and ensured that it’s compatible with your hosting account (where you store your website for others to access it) you’re all set and ready to start building your first website.

How to handle it all

I’m lucky, I’ve been building websites since 1996 which means that in my very (very) long career I’ve seen countless technologies come, go and die. So my advice to people getting started in the industry is a lot like Benjamin’s in Animal Farm, Web Masters much like Donkeys know that times change but stay the same, simply pick your standards and be the best developer in that selected field. You will be mocked, scorned, insulted and ignored by others in the industry for your choices but in just a few years … everything you know will be outdated and you’ll have to relearn new tools anyways so don’t worry so much.

“Only old Benjamin professed to remember every detail of his long life and to know that things never had been, nor ever could be much better or much worse – hunger, hardship and disappointment being, so he said, the unalterable law of life.”

- George Orwell, Animal Farm,

10 Easy Marketing Tricks for Real Estate Agents

Do you know what I’ve learnt about the world over my past 30 odd years? Nobody markets better than a real estate agent. Seriously, think about it … (and there’s no offense intended here) but hiring a real estate agent is one of the least critical parts of buying a house yet, they’ve done a miraculous job of not only convincing us that they’re value but … actually becoming valuable!

I’m sure there was a time in history when people hired an agent to buy them a house because either you lacked the time to visit properties or you lived too far away from the home you intend to buy but these days, you drive past a house and you should be able to decide to buy or not to buy. Ditto for selling. Yet, real estate sales people have become so much more than simple sales tools (take that how you want), in an age that everybody watches home makeover shows an agent can really make the difference between a profitable sale and a break even sale so … how the heck do they do it? More and more often, they’re turing to the web and using techniques that all bloggers should utilize:

Respect people who take the time to comment. If somebody takes the time to read your article and actually comment on it take the time to post a thank you, or send them an email to show your appreciation.

Visit the blogs and websites of people who visit yours.  Visit the blog or website of every single person who takes the time to visit your website, some of the best articles I read on the net are from people who’ve contacted me via this site and I learn so much from every one of them.

Read. I spent two years teaching at a local community college and learnt more in a three hour class from the students then I could have possibly taught them. Read every blog you can, every news article and every magazine piece then send the people featured a quick note to thank them for the great piece.

Share. Do you know how I built my website to a PR5 and pulled myself up 2,000,000 rankings with Alexa? I shared. There are millions of awesome websites out there with amazing content.  When I was writing this piece, I also read a great piece here that talked about many of the same concepts. Many bloggers would try to hide that … but why? They’re afraid you’ll go read it. Guess what, I want you to go read it, it’s a great article.

Be honest. Let people know your motivations, why you’re writing and what you hope to gain from it. People will read your content if it’s good and they’ll come back if it’s worth their time so don’t trick people, just let them learn.

 

Be positive. I can’t tell you how hard it is to always write in a positive tone but if you want people to be positive about you and your blog you have to be positive about the world as well. 

 

Really Listen. Sometimes I hate the feedback I receive, fortunately most people are kind enough to write to be privately if they want to bash me. It hurts, I resent it but I also learn from it and my blog changes to fit the desires of my audience, not my moods.

Funny equals Money. Or as the Joker would ask … why so serious? Blogs are light, airy and fun. If you want to write stuffy old boring text, there are jobs for freelance obituary writers all the time. 

Blog, but mean it. Quality matters so before you hit that publish button, make sure you really want the world to read your blog. I throw out more posts than I publish around here and so should you. Before you write a piece, make sure it’s the best piece you can possibly write.

Focus on them, not you. Writing a blog has nothing to do with you. I know that’s tough but it’s the truth. People are generally selfish, if you can write a post that helps them or better yet saves them money, then people will love you.

Comment Relish Email Glitch

Some of you may have noticed that I run a little script here on thisismyurl.com to automatically generate an email the first time you leave a message. It’s my way of sending out a thank you to people who have taken the time to write something here on my website and I accomplish it using the Comment Relish plugin for WordPress by Justin Shattuck.’

The plugin works great except I noticed that it was sending an email to people every time they posted instead of just the first time. It looks like there’s a bit of a glitch in the current version of the plugin that’s failing to create the proper table in the database. 

To get around this, I opened phpMyAdmin and executed the following SQL code:

CREATE TABLE IF NOT EXISTS `wp_cr_emailed` ( `emailed_ID` mediumint(9) NOT NULL auto_increment, `time` bigint(11) NOT NULL default ‘0′, `email` varchar(255) NOT NULL, UNIQUE KEY `emailed_ID` (`emailed_ID`), KEY `email` (`email`) ) ENGINE=MyISAM DEFAULT CHARSET=latin1  ;

This created a new table called wp_cr_emailed and fixed the problem. Remember to check that your table prefix is correct. By default all tables created by WordPress should use the wp_ but your settings may be specific to your website.

How can you get a free PR5 link to your website?

After much soul searching and a great internal debate about dofollow vs. nofollow I’ve had to stop offering nofollow free links from my website via the comments field. It was a very difficult decision, you’re welcome to read about it here (Why I’ve Decided to Nofollow and How That Will Help You.)

 

People are amazing, they talk about wanting to drive more traffic to their website and increase their presence on Goggle but how many are really up for the challenge? How many people out there truly want to drive traffic to their website and build an online presence? Are you serious about increasing your own PageRank? Well now is the time to find out.

I’ll give every one of you a free link back on the footer of my website (that’s over 5,000 pages) to help you promote your own website, for free. There’s no catch, no tricks and no limitations. You want to build your website traffic and increase your exposure on the internet? It’s yours for free. All you need to do is compete with the other people reading this to earn one of ten top poster comment spots in the lower right hand corner of my blog.

Here’s how it works, every time somebody posts a comment on my website they not only get a link from the specific page on my blog that they’re commenting on but the website also begins counting the total number of posts they’ve made (and I’ve accepted). The top ten each day get listed in the footer of my website for the world (and more importantly Google) to see.

That means that ten people get  more than 5,500 FREE, high quality PR5 links directly from my website to their website for doing nothing more than commenting on my articles, correcting me when I’m wrong or pointing me to other awesome content on the web. Even if you’re not one of the top 10, you still get at least one or two PR5 links from my website to yours just for leaving the comment. 

So how do you know when to comment? Simple, subscribe to my RSS feed, Twitter me or get updates by Email.  Every time I post a new article, you’ll be told and if you can add something to the post, correct one of my many mistakes or point me to a great source for more details … you’ll get a free high quality PR5 link right back to your website.

Top 10 Web Site Mistakes That Businesses Make

Many small businesses fail to take advantage of the great, low cost marketing opportunities found on the web and make costly mistakes which can be easily avoided.

Where are you?

I don’t get it but a lot of small businesses think hiding their contact information is a good idea. I could get into why your contact information on every page is good for localized search engines, or how it could help regional linking but you know what? It’s simply common sense for a business to want prospects to be able to find them. If you’re a public facing business (retail, restaurant etc) your address should be on every page, it’s that simple. Other companies need an easy to find link, clearly labeled to a contact page.

What do you do?

Honestly, I’m a web designer and half the time I can’t figure out what companies do based on their website. Does your website over think the process? Most do. If you’re a restaurant, post a menu. If you’re an inn, show me your rooms. Post your product or service in the easiest, clearest way possible.

No Images

The only thing worse than a website without contact details? A boring, stale, dull one with lots of text. Pictures say a thousand words right? Well, stop typing so much and buy a $100 camera. Take pictures of your products and people, let me see your lobby, reception area, board room and then I’ll feel better about spending money with you.

Your Company is Run By Robots

Web site are not about technology, stop worrying about fonts and colors. Let me see your people, this goes back to the picture issue above but honestly, it’s worth a second point. Who’s won awards this month? New hires? Experienced professional? Let me know! By the way, having a video on your website is brilliant, people love videos.

Fire and Forget Web Sites

Nothing ticks me off faster than a business who launches a website and ignores it. The Internet is the first place your prospects are going to go to, and they’ll simply move on if ignore them. Answer every email, provide updated content, add a blog to keep content fresh and follow up on every comment on your site. Prompt service wins business.

Outdated Content

If your business wants to succeed, respect your website is an extension of your physical business. Look at it all the time, assign it to somebody in your office or if you can’t afford the time, assign it to me but for the love of all that is digital … Christmas is over in December, make sure your website isn’t promoting St. Nick by News Years. The same goes for the big trade show, holidays, news events and staffing requests.

Butchering the Brand

If your website doesn’t look like your brochure, fire your web designer. Honestly, there’s no reason for your logo to be different on a website. There’s no reason you don’t look as good no, scratch that. There’s no reason you don’t look BETTER on the web than you do in print or in person. Think about it, full color printing costs money but on the web, it’s free.

Broken Down Sites

A 404 Error is the technical term for a website page that no longer exists. 500 is the error code for sites which failed to execute a PHP script from your site … if your clients ever see this, you have no business running a website.

Web Sites Designed by Friends and Family

If your cousin is an award winning designer, hire her but if she’s a database administrator or makes a living putting monitors on desks for a living … walk away. Your website is an extension of your brand, it’s about marketing not technology so hire a designer with a proven track record building quality sites.

Typo’s and Mistakes

Broken images, grammatical errors, poor spelling … these are signs of a business owner who doesn’t care about the company and that tells me that they’re not going to care about the product they sell. Before a website goes live, make sure it’s done.

Effective online marketing is easy, it’s cost effective and it’s a key element of the marketing program of a modern, success business.

If you’re already running a website, take a few moments and ask yourself:

  • Does my website look better than my business card?
  • Does my website tell my clients what I do?
  • Does my website tell prospects how to reach me?
  • Is my website easy to use?
  • Is my website’s content fresh?

Once you’ve asked yourself those questions, ask 20 other people those five simple questions about your website and really listen.