Posts Tagged ‘getaway’

Getaway Graphics

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About Getaway Graphics
Designed to appeal to small restaurant and hospitality businesses, Getaway Graphics is owned by and managed by Ross Creative although many of the projects are delivered in collaboration with our design partners to ensure the highest quality, rich media designs.

About the Design
Getaway Graphics web design is a simple, two column layout with a key highlight image and easy navigation. The website was designed to mimic the look of a tourism website itself with rich colors, clean design and a browser friendly interface.

Photography by Ross Communications
Throughout the Getaway Graphics design, rich photographs adorn page headers and enhance the user experience. These photographs are key to adding a strong, attractive feel to the website. In this case, the photographs come from the company archive but in most web projects Ross Communications makes use of photographers or stock banks to find the best images for a clients website.

Search Engine Optimization
Like all websites by Ross, the Getaway Graphics website makes extensive use of Search Engine Optimization techniques and user friendly feature sets from keyword friendly page addresses to integrated article tagging, this website is packed with rich SEO friendly content.

Visit Getaway Graphics online today for your restaurant web design needs.

The Basics of Hotel Website Marketing

Fresh Post at Getaway Graphics: The Basics of Hotel Website Marketing

These days every hotel needs to be keenly aware of how to market themselves online and the first rule is keywords. If you don’t know the first thing about keywords, don’t worry you’re not alone and that’s your key strength because very few people in the hospitality industry are taking the time to use effective keywords in their online marketing.

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How to not market your hotel online

Fresh Post at Getaway Graphics: How to not market your hotel online

Langham hotel in Honk Kong recently attempted to market their properties by distributing a video depicting the hotel as a sanctuary from the dirty, rude locals of the city. Posting viral videos on popular websites as YouTube can always backfire, and I think this is a perfect example of what not to do if you’d like to increase tourism in your city!

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How to build an email marketing list

Fresh Post at Getaway Graphics: How to build an email marketing list

Building a successful email list is for hospitality businesses and it’s important to look at this as an investment, and investments need to be logical. By building a list of potential clients your restaurant can quickly promote events, specials, packages and other key events with minimal effort. It’s easy to build a list as long as you approach it the same way you build your business, by providing an attractive reason for potential clients to give out their details.

 

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How to build links to a hotel website

Fresh Post at Getaway Graphics: How to build links to a hotel website

hotel How to build links to a hotel website imageBuilding links to your hotel’s website is a critical step in promoting your online business, especially if you are a company such as a hotel who depends upon people from outside your community for business.

 

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Getaway Graphics WordPress Theme

theme preview Getaway Graphics WordPress Theme image

Being a web designer, I change my themes almost as often as I change my shoes but that always leads to the inevitable question of what to do with the old themes?  Well, I guess the best thing to do is to release them to you, the public!

The Getaway Graphics theme is a prototype theme I developed and used on http://getawaygraphics.com for approximately a year. This theme is actually a recreation of the original but features a lot of great functionality including an easy to navigate side menu, full rich archives and a large main content area.

It is a fixed width theme, at 800 pixels wide, white and blue with dark grey text and solid headers for easy navigation. 

The theme will also help you scale photos to the correct width and includes rich optimized content formating for better search engine placement. Since this is my first WordPress theme in a while, I’ll be improving upon it greatly over the next few months, if you’d like to offer support or feedback please visit my new forums at http://forums.thisismyurl.com to leave feedback about the theme. 

Preview the theme

Download the theme for free.

getaway graphics theme 300x300 Getaway Graphics WordPress Theme image

Small Business Website Hosting

 One the first questions I get asked by prospective web clients is what kind of web hosting they need for their small business, I guess it’s a fair question but as a web developer I’ve been in the business long enough to tell you honestly that you don’t need a very big hosting package.

Generally speaking website hosting comes in three sizes, and for most people I build websites for the minimal expense is the best. Let’s take a quick look at what type of hosting you should plan for when you’re designing a website.

Small Business Website Hosting

bluehost hosting Small Business Website Hosting imageFor the vast majority of small businesses, web hosting should not be a very complicated decision. Hosting companies abound on the Internet. What you should be looking for is a hosting company which offers you at least 25MB of storage space and at least 1 GB of monthly transfer. 

Just so that we’re clear, an MB is a Megabyte and storage space is how much data you can store on your web server at any given time. My website is 350MB in size but has over 6,000 pages which is about … 250 times the size of a normal website.

A GB on the other hand is a GigaByte. Both are measurements of data, where a GB is 1024 MB’s and an MB is 1024 kb’s (Kilo Bytes). So far this month I’ve served up enough web pages to account for 5,167 MB’s (around 5GB’s) of data but to be fair, I’ve also served 80,000 pages. In comparison my Getaway Graphics website has only served up 1,200 pages at a cost of 5MB hard drive space and 300MB worth of bandwidth.

Which leads me to the cost of hosting for a small business, there are a lot of option out there and the costs are all over the map. A lot of people assume that by paying more for web hosting they’re getting better web hosting but that’s not true. I pay ~$7 a month and serve up 25 or more the volume of business a normal website would expect to handle, while a close friend of mine pays $25 a month with no noticeable benefits. In the end, if your website has less than 100,000 visitors per month a standard web host should be able to handle your volume.

Cloud Hosting for Medium Sized Websites

When you get into website that host membership website software or popular forums, heavily visited blogs, new services and highly successful regional sized companies you’ll want to look at something called Cloud Hosting. Basically cloud hosting is the same as shared hosting (what most providers do) but cloud hosting companies limit the number of companies sharing a single computer to just a few and ensure the computer has enough memory and equipment to handle mid level traffic.

Cloud hosting isn’t cheap. It’s a major jump in price to about $100 per month but the difference is out of this world. In real world terms, if your WordPress blog is running over 100,000 unique page views per week you’ll want to seriously consider moving to a cloud hosting solution. On the other hand, starting out at that level is just an expense for most people and one that can be avoided.

Remember, it’s fairly easy to move from a smaller package to another package if you need to upgrade later on.

Dedicated Hosting for Large Websites

Let’s be clear, when I talk about a large website I’m not talking about how many files you upload or how wide your website’s graphics are … I’m talking about how many people access data on your website more to the point, by the time you get to need a large website provider such as RackSpace or dedicated hosting with somebody like Godaddy, you should be measuring your web traffic volumes as visitors per minute … not days.

Virtual web hosting generally starts somewhere between $250 and $500 per month but can run into the $10,000 range or higher for high volume websites. If this is your first introduction to web hosting, don’t panic … by the time you’re incurring that type of expense you most likely have a dedicated team of web professionals working for you full time.

Fresh Post at Getaway Graphics: What do Search Engines Really See?

One of the most difficult things for the average business owner to understand is how major search engines work and what they can read from a website. All of the holiday and hotel websites we build here at Getaway Graphics are designed so that major search engines can properly read the content from sites. 

 

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What do Search Engines Really See?

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One of the most difficult things for the average business owner to understand is how major search engines work and what they can read from a web site. All of the holiday and hotel web sites we build here at Getaway Graphics are designed so that major search engines can properly read the content from sites.

To see what major search engines see, take a look at our free SEO checker found at seocheck.getawaygraphics.com. This tool was original designed as an internal tool for our development team to ensure quality marketing and online promotion for our clients so it’s not the prettiest tool but it gives you a great idea of what major search engines can see.

Why does it matter?

SEO (Search Engine Optimization) isn’t really about making it possible for companies like Google or MSN to find you, it’s about making it possible for people who have never heard of you to find you. If you think of major search engines as a blind person, then you begin to understand that the single most important aspect of your web site is the text you display and that by extension the better the text you display, the more people can find you.

We call it organic traffic, it’s designed to save you countless marketing dollars.

Fresh Post at Getaway Graphics: Google Analytics

Fresh Post at Getaway Graphics: Google Analytics

Google Analytics is a free tool developed to help website owners take better control of their website. It offers a host of compelling features and benefits  for owners, designers and site managers including the ability to discover where traffic comes from and what users view once they’ve found your website.

 

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Fresh Post at Getaway Graphics: Using Articles to Improve Hospitality Business Marketing

Building a buzz about your website on the Internet is easy. In fact, if you look at how poorly most travel and tourism businesses understand basic online marketing, building your own popularity on the web should be your number one task over the coming months.

 

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Fresh Post at Getaway Graphics: WordPress

What makes WordPress the perfect tool for hotel and holiday destination businesses is that it takes the guess work out of building websites. Since it’s been designed and optimized for people who want to both post information to the Internet quickly and those same people want to have their content read often, the system has evolved into a perfect solution for businesses who are worried about optimizing their websites for Google and other search engines but lack the knowledge, experience and talent to do it themselves.

Fresh Post at Getaway Graphics: Free WordPress Themes

WordPress is a popular website publishing tool used by millions of website owners around the world. It’s one of those great, free tools that’s helped change the way the Internet is powered but what a lot of small business owner’s don’t know is that WordPress can look truly amazing. It’s not limited to a boring blog template and in fact there are thousands of great designs people can download and install for free.

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Getaway Graphics

 

Getaway Graphics

Getaway Graphics is my professional business, but it’s also a great place for me to practice new designs and work on traditional print pieces that I no longer specialize in.

The Getaway Graphics (http://www.getawaygraphics.com) corporate ID work is designed to be simple and functional with a splash of technology and creativity thrown in. Fundamentally, the company is a technology company so we wanted to ensure the artwork for the company reflected that.

Paul MacNeil is responsible for the brilliant logo design for Getaway Graphics, he really deserves most of the credit for putting together the slightly creepy icon that we use as the base of our corporate ID materials. What I love most about his work is that he sees logo’s as an adventure and always finds a way to make each piece viewable on a different angle. (for those who can’t see it, turn your monitor on it’s side.)

Getaway Graphics

Getaway Graphics New Artwork

Update: The Getaway Graphics website has been updated.

The Getaway Graphics website makes great use of a dynamic Flash banner, uniformed templates and professional CSS layout.

This website is designed to function as not only a great marketing piece but also as a great web document, auto formatting for mobile devices, the visually impaired and a variety of computer systems.

Recently, I upgraded the website to a more calm, subtle design. I’ve also converted it from a custom web application to a WordPress based template system for ease of use and maintenance. It still uses a Google Analytics back end for marketing data as well as a PayPal interface for online credit card payments.

Visit Getaway Graphics to learn more about my professional services.