Posts Tagged ‘hosting companies’

A follow up post, Webhost Geeks

Yestaurday I dropped you guys a quick note about web hosting review company Web Host Geeks and forgot to mention a couple of points that I think are great about the company.

First, they really take the time to break down a lot of the information out there and seperate information into bite sized pieces for new business owners, I think this is extremely important especially for people looking to host their first website as many review websites simply over power people with technical information and leave non-technical business owners more confused than before.

A case in point about this is their seperation of dedicated server and vps hosting, two terms which often cause great confusion for new entries into the marketplace. The clear definitions of dedicated, shared and vps hosting environments is a core asset to many inexperienced business people who need help making choices.

08xserve_rack[1]So what is the difference? Dedicated servers are computer systems dedicated to the business operation of a specific business. Literally, somewhere in the bowels of the hosting companies a computer system much like the one sitting on your desk is set aside and plugged in for your business. Often these are stored in rack units but otherwise have ram, cpu’s and harddrives exclusive to your business ventures. Due to the need for physically indipendent hardware, the cost of a dedicated computer are higher than other options.

A VPS or Virtual Private Server is very similar to a dedicated server but companies share all aspects of a computer with a limited number of other companies. Each company has a specific amount of hard drive, ram and cpu dedicated to the business venture. This process has a lower entry cost and often allows easy migration to a Dedicated Server down the road.

A Shared Hosting environment is the most common and the least expensive option for web hosting, in this scenerio many companies (often thousands) host on a single computer just like in a VPS environment but unlike the Virtual Private Server and Dedicated servers, all memory and CPU functions are shared. What this translates into is a low cost web hosting environment but with the risk of other websites unfairly causing delays or even crashes of your own business website. Some shared hosting c0mpanies such as BlueHost get around this by limiting the CPU and memory each Shared hosting account can use, in effect making even low cost Shared Hosting very similar to a VPS environment but a major crash on one hosting account may still affect dozens or even hundreds of others.

Web Hosting Geeks

Most of you are well aware of the fact that I love hosting with BlueHost but I’m always looking for new web hosting partners especially when it comes to dedicated server and vps hosting options. That’s why I really like websites like Web Hosting Geeks, who point to a great collection of hosting alternatives and solutions I might not already come across.

The site is basically organized as a review website for hosting companies, it gives a general overview of each hosting firm as well as some technical details which would be useful for small business owners and first time buyers. Overall the website is easy to read, straight forward and informative.

What I like about this website in particular is how easy it is to compare brands and search out other hosting platforms, the easy interface makes selecting a web hosting company much more simple for many first time hosting account buyers. I also love that they’ve taken the time to organize by pricing, forums, unix, Windows etc. to ensure that users who are searching for a specific type of hosting can easily find what they’re looking for.

What I don’t like about the website is pretty straight forward, businesses like this make money by promoting affiliate links. It’s no secret, they get paid to promote companies by offering reviews which in turn generate traffic and hopefully sales. This isn’t a bad thing but there’s a fine line between editorial review content and commercial promotion of a product, I think they do a good job of walking the line between the two but it’s always worth keeping in mind when judging the value of their recommendations.

While I’m not likely to switch from BlueHost in the near future, the options provided and the ability to quickly compare service providers is a welcome service.

Hotlink Protection Plugin for WordPress

Everyday websites suffer performance loss and higher bills due to bandwidth thieves. This plugin adds the necessary code to your .htaccess file to stop people from loading your graphics from third party websites.

What is a bandwidth thief?

Since many website hosting companies charge per file transferred (or total file transfer size for the month), unscrupulous website owners often load key graphic files from smaller, unsuspecting website owners in hopes of both lowering the costs of running their website and increasing the performance of their site.

This plugin uses Apache’s .htaccess capacity to stop foreign websites from loading images from your web server.

You may download the WordPress plugin for free.

Small Business Website Hosting

 One the first questions I get asked by prospective web clients is what kind of web hosting they need for their small business, I guess it’s a fair question but as a web developer I’ve been in the business long enough to tell you honestly that you don’t need a very big hosting package.

Generally speaking website hosting comes in three sizes, and for most people I build websites for the minimal expense is the best. Let’s take a quick look at what type of hosting you should plan for when you’re designing a website.

Small Business Website Hosting

bluehost hosting Small Business Website Hosting imageFor the vast majority of small businesses, web hosting should not be a very complicated decision. Hosting companies abound on the Internet. What you should be looking for is a hosting company which offers you at least 25MB of storage space and at least 1 GB of monthly transfer. 

Just so that we’re clear, an MB is a Megabyte and storage space is how much data you can store on your web server at any given time. My website is 350MB in size but has over 6,000 pages which is about … 250 times the size of a normal website.

A GB on the other hand is a GigaByte. Both are measurements of data, where a GB is 1024 MB’s and an MB is 1024 kb’s (Kilo Bytes). So far this month I’ve served up enough web pages to account for 5,167 MB’s (around 5GB’s) of data but to be fair, I’ve also served 80,000 pages. In comparison my Getaway Graphics website has only served up 1,200 pages at a cost of 5MB hard drive space and 300MB worth of bandwidth.

Which leads me to the cost of hosting for a small business, there are a lot of option out there and the costs are all over the map. A lot of people assume that by paying more for web hosting they’re getting better web hosting but that’s not true. I pay ~$7 a month and serve up 25 or more the volume of business a normal website would expect to handle, while a close friend of mine pays $25 a month with no noticeable benefits. In the end, if your website has less than 100,000 visitors per month a standard web host should be able to handle your volume.

Cloud Hosting for Medium Sized Websites

When you get into website that host membership website software or popular forums, heavily visited blogs, new services and highly successful regional sized companies you’ll want to look at something called Cloud Hosting. Basically cloud hosting is the same as shared hosting (what most providers do) but cloud hosting companies limit the number of companies sharing a single computer to just a few and ensure the computer has enough memory and equipment to handle mid level traffic.

Cloud hosting isn’t cheap. It’s a major jump in price to about $100 per month but the difference is out of this world. In real world terms, if your WordPress blog is running over 100,000 unique page views per week you’ll want to seriously consider moving to a cloud hosting solution. On the other hand, starting out at that level is just an expense for most people and one that can be avoided.

Remember, it’s fairly easy to move from a smaller package to another package if you need to upgrade later on.

Dedicated Hosting for Large Websites

Let’s be clear, when I talk about a large website I’m not talking about how many files you upload or how wide your website’s graphics are … I’m talking about how many people access data on your website more to the point, by the time you get to need a large website provider such as RackSpace or dedicated hosting with somebody like Godaddy, you should be measuring your web traffic volumes as visitors per minute … not days.

Virtual web hosting generally starts somewhere between $250 and $500 per month but can run into the $10,000 range or higher for high volume websites. If this is your first introduction to web hosting, don’t panic … by the time you’re incurring that type of expense you most likely have a dedicated team of web professionals working for you full time.

How do I become a web master?

Being a web master is one of the coolest jobs in the world but how do you become a web master in the first place and what training should your get before applying for the job?

First off, what does a web master do? They’re the glue that holds a website development team together, a jack-of-all-trades who knows how to create graphics and code for the website but they’re also often responsible for writing content, developing marketing strategies, testing the quality of the website and building everything from buttons to business relationships. In short, a web master is the heart, soul, blood, sweat and tears behind a website.

To be a good web master, you’ll need to learn how to be good at not only the creative side of the art but also the technical side. There’s no use having a great looking website if you’re not capable of fixing the bugs in the code as well. Furthermore, you’ll need to understand the business side of the site and how to deal with hosting companies, review analytics data and meet marketing objectives just like a store manager would need to do.

Of course, there’s various degrees of being a web master just like in any other field so if you’re more comfortable building HTML code, you might want to focus more on being a web publisher or for people who love Adobe Photoshop, the role of being a web designer may be more suitable but for those who like running websites there’s only one job .. the web master. 

As for education, the industry is one that’s always changing. There’s no use spending four years and $40,000 learning to do something that’s going to be outdated by the time you’re done so don’t focus your education on technologies. In 2005 for example, Java was the big thing and many websites used ASP as their primary language, if they used a scripting language at all. Today, I’d venture to guess most websites use PHP but tomorrow they might be Python, Ruby or any language we’d yet to hear of. So don’t base your choice to learn to be a web master on the language instead, choose a skill that’ll never go out of fashion and supplement it with a thirst for technology knowledge. 

If I was going to start over today and hope to be a great web master? I’d go to community college or university to study Marketing or Business, possibly Communications or Commerce with a minor in Computers for any of these degrees. Then, I’d buy a copy of the Adobe Master Collection and spend at least as many hours a week learning Flash, Photoshop, Illustrator, Dreamweaver and Fireworks as I spend in class and homework. With these skills, your education will naturally help you become a great web master.

What if you can’t afford or don’t want to go to school? A lot of people make a mistake when they’re young and go to college (I know somewhere out there your parents just convulsed) but the truth is, college isn’t about school it’s about learning and some people are not ready to learn when they’re young. For those people, becoming a web master is just as easy. Pick up the same software as your college bound buddies (Adobe Photoshop, Illustrator etc) and put in 1,000 hours of hard work and determination. Becoming a great web master is a little like leveling up in Warcraft, it takes time but eventually you’ll be great at it.

Remember, being a web master isn’t really about being the master of the web it’s about being able to bring an expert knowledge of design, programming, marketing or business to the yet unbridled technology industry.