Search Engine Optimization Services
Do you remember years ago, the movie told us that if you built it, they would come? Well that’s simply not true. You can hope for a Christmas miracle but trust me when I tell you that the vast majority of the time, energy and resources you spend associated with your website will be related to the marketing of it. In retail, there’s a theory which states that if all marketing considerations are equal, your market percentage will directly correlate to your square footage in that market.
The web is still too young for us to come up with such a snappy statement but there’s a similar concept for us. Your website’s success is directly associated to the quality of your search engine optimization.
Why? That makes no sense right? Especially if, as a couple of my recent clients told me, you don’t plan on using Google as the main source of your traffic. Well there’s part of the problem … where you plan to generate traffic is irrelevant, traffic is organic and it ebbs or flows based on what it, not you dictate so if you’re looking to get more website traffic it’s time to find a good partner to help.
How? The first thing you need to do is either start reading a lot of materials and blogs or find a search engine optimization company who can assist by offering comprehensive search engine optimization services. If you want to save some upfront money, you can start by reading basically everything by Matt Cutts, he’s one of Google’s boys … OK, secretly I think Matt might actually be Google. It’s just a theory but I think that Google is run off his laptop, when you search for something he personally types the results. Maybe not, but USA Today has a great article with him on driving traffic to your website.
When? That’s an easy one. It’s an odd fact but the best time to optimize your website is the exact same as the best time to plant an apple tree, ten years ago. The second best time is today.
If you’re looking for some great websites to help you better understand Search Engine Optmization, give these great articles a read:
