Posts Tagged ‘Marketing Advice’

thisismyurl.com

Comments Off

A personal blog with technology advice and marketing information for small business owners.

With much sadness, I must deactivate LinkLove

For those of you who don’t know about LinkLove, it’s a wonderful plugin for WordPress by  Andrew Timberlake which automatically disables the nofollow attribute in links for people who’ve left at least ten links. I absolutely love the plugin and strongly believe in rewarding positive contributions to my blog but recently I’ve decided to deactivate the tool for a number of reasons.

First, I’m getting slammed with keyword spammers. These are people who constantly post comments using names like “Car Sales” and “Dog Treats” in hopes of generating back links from my website to theirs. In theory I don’t really mind but this week it’s become a significant issue so I’ve elected to deactivate the plugin for a while to see if it helps calm the keyword spam a little.

My second reason for deactivating the plugin is that I’m getting ready to make a few significant changes around the site. A lot of you may have noticed that my blog’s changed looks significantly over the past several months. This wasn’t an accident, I’ve been trying different design elements and marketing combinations to determine what designs and content works best for me. After a long period of experimentation, I’ve finally determined what I need from thisismyurl.com and so I’ve started programming a new theme in earnest to help build a better online presence.

What does nofollow mean?

When a person creates a link from one website to another, it’s voting for the second site and telling Google that site A believes site B to be of equal or greater value to the web. That’s great for people like me who post links to other websites because it helps Google know which websites I have faith in but the problem comes in that when people post comments on websites, they can promote their own content regardless of how I feel about it.  That’s where the nofollow tag comes in. In effect, it tells Google that while I’m willing to link to the other site I don’t want to ‘vote’ for it.

The process of voting for a website gets more complicated when you take PageRank into account. Effectively, when I ‘vote’ for a website, I’m telling Google that I trust the website enough that I’m willing to stake my reputation (my PageRank) on the content of their website and that Google should transfer part of my reputation to them. Again, this is wonderful for websites that I truly support and read but not good at all for websites that I don’t actually read or support (such as those people who keyword bomb my site).

Is my website now only nofollow?

Not at all, in fact I believe my decision to turn off the fantastic LinkLove plugin will be beneficial to all my regular readers because it’ll cut down on spam comments but more importantly it’ll give me the time I need to start really focusing on helping others build their online reputations by reviewing and promoting websites I love to read.

If you’d still like a free, nofollow dofollow quality link from thisismyurl.com to your website there are a few easy ways to earn it:

  1. Invite me to be a guest writer on your website. Boy do I love writing and this can be a win-win for you! With the new design almost finished, I’ve included a special area for posting links to articles I’ve written around the web. These are prime, dofollow quality links that will be used to help promote websites I love to work with.
  2. Offer to be a guest writer on my website. I know it might not always seem like it but I do appreciate that I don’t know everything, so why not help me out? Contribute an article to the website and earn a strong link back to your site.
  3. Send me a Pingback by posting a link to my content on your website. Next time you’re writing an article, why not take a look to see if there’s anything here on thisismyurl.com that you could use to support your article? Pingbacks happen when your blog posts a story with a link to a story on my website and will always appear nofollow free.
  4. Sponsor the site by placing a 125×125px banner on the site, it’s a great way to help show your support as well as increase links back to your website.
  5. Do something amazing on your website and tell me about it on Twitter. When I retweet it’ll appear here on the site as well as travel out to over 1,000 followers.

What Is Your Marketing Face?

As I have started to look into social networking again, I came to think about the importance of setting up a good profile. There are lots of good tips and pointers out there on how you should promote yourself and what you should never put in your network profile(s). You can see a good example here on WritersCorner:
Setting Up A Marketing Profile

So as I am setting up my profile, I think about what to put in the “tell us about yourself” field. And it hits me: I choose what to write. What I want people to know and what not to know about me. I surely will leave out some things about myself.

“Leaving out some specific things about myself in my profile”. Does that make me a liar?

The truth is that we are all multifaceted creatures.  None of us is never 100% of what other people perceive us to be.  We have many sides and many “faces”, strong and weak sides.  Most of what we put out there when marketing ourselves is pretty one sided – we show the face we believe will be most accepted, the most trust worthy. The side of us that shows us a business people. This isn’t really lying, just holding back some of the truth. We simple just show one consistent side of ourselves.

But what about the “rest of us”?  What about the other faces we carry? The ones that most of the public doesn’t know about, embraces or sees?  Should this side be kept hidden and undiscovered, or could it be brought into the conversation? If I should choose to show of another side of me, would I have to find a different voice, or brand? And surely I risk the connections to my fellow networkers and all the contacts I’ve build up with the face they know, trust and feel comfortable with.

I think we all trust people we feel are genuine and honest. But do we really know these persons? There must be a way for all of us to show our true selves, without risking what we have already built, and all the contacts we have made. So tell me the truth here:  Do you have a marketing face?

10 simple ways to say thanks to a blogger you enjoy reading

When I was working at Yorkville University I met a fellow IT manager named Glen who shared a theory about technology people. If I remember this correctly, his former manager once told him that IT people needed money, toys or interesting projects to keep them motivated. Most of the time people assumed it was money but to people in the technology field, money wasn’t the most important thing.

I feel that way about making money online here at thisismyurl.com, which is why I don’t believe asking for donations is the right way to go when it comes from receiving support from people who read my blog. In fact, I’m going to go out on a limb and say that I think most bloggers feel that way. So how can you say thanks to somebody for a blog post you’ve really enjoyed? Here’s a few ways that I can think of off the top of my head:

Support their sponsors

One of the easiest ways to say thanks for a job well done is to simply take a couple seconds and look at who’s buying ads on your favorite blogs and if there’s something being marketing which interests you, click through to check it out. The act of clicking an affiliate link doesn’t put money in your bloggers pocket but it does reinforce with the affiliate company that the blog has pushed traffic to their website and this act alone is valuable to both the blogger and the advertiser.

Support their commenters

One of my favorite ways to support a blog is to read their comments and click through to supportive, helpful commentators. Again, this doesn’t make the blog owner any money but what it does do is prove to the person who left the comment that the time they spent leaving a comment was well received. I get to learn a lot from a lot of great bloggers this way but it also helps encourage people to leave helpful comments which is the best way to support a blog.

Tweet about them

People blog for a number of reasons but regardless of why a blogger takes the time to write posts on the web, telling your followers on Twitter is a great way to help encourage them to continue writing great comments. You can also Digg them or list them on Stumble Upon if you’ve really enjoyed their content.

By ads on their website

A lot of bloggers sell ads on the side of their sites, why not help them out by promoting your own products and services?

Post a link to their story on another website

If you enjoy reading something on one blog and think it could help support and article on another, why not take a few minutes and share the link there? I often post supportive, helpful links in the comments of a blog to help the owner know about other great blogs. It helps both blogs become stronger, better and more co-operative!

Send money

If there’s no other way for you to say thanks, sending the blogger a couple dollars to help keep them infused with coffee is always nice. 

Support their plugins and themes

If your favorite blogger writes plugins or themes for something like WordPress, take a few minutes and download it, comment on it or rate it on the public directories. A lot of bloggers get significant portions of their traffic directly from these directories and your supporting their plugins helps build visitors to their websites.

Leave comments

I can never stress enough how much a great comment encourages a blog owner. If you’ve taken the time to read a blog post and found it helpful, spending just a couple seconds to leave a thank you note and encourage the blogger to continue writing is a great way to say thanks. If you can add to the conversation, correct a glitch or improve the bloggers understanding of the subject matter … all the better!

Post a link to their blog

The holy grail of compliments to a blogger? Posting a link to their content! If you run a website of your own and find something a blogger has written to be helpful, post a link and tell your visitors why you liked what you read. It’s amazing how much this helps a blogger build a bigger audience and how easy it is to do.

Make money online with Google AdSense

google adsense earnings Make money online with Google AdSense image

A few days back I wrote a piece called What are the most expensive search terms? and talked a bit about the Google Keyword Tools which allows you to see how much keywords are worth. It’s designed to allow marketing professionals gauge the value of an ad campaign by allowing them to see which words are valuable and the volume of traffic which searches for a given keyword or key phrase but it can also be used by online publishers to make money online by understanding how to traffic shape our blogs for better keyword performance.

How does it work?

The tool allows you to select a number of factors when reviewing the value of a website or keyword pattern, first you may select the specific countries or language of traffic, this allows you to focus on a particular market when posting ads to potential blogs but that’s not what we want … after all as a blog owner I don’t mind if I make money from people surfing in Australia or Austria right? So the first thing you’ll want to do when setting your sights on new keywords is change the default settings from United States to All Countries and Territories. This will allow you to see the whole world’s value.

keywordtoolexternal Make money online with Google AdSense image

Next, as you can see from the graphic above you’ll want to review your existing website content for keywords. Specific descriptive words and phrases are great for people who want to sell something but as a blog publisher, you to understand what Google currently thinks your website is about so that you can assess how to steer your blog in the future.

For example, when I search for keywords on thisismyurl.com, I receive a list of keywords that Google believes I am blogging about. They are: make money on the (7), how to make money (6), way to make money (6), make money online (6), work at home (7), work from home (5), make money (30), to make (5), how to (8), at home (7), money making (18), from home (6), data entry (9), earn money (7), money (19), online (8), blog (10), business (6), website (7), Miscellaneous keywords (23)

Ironically, if you’d asked me what my website was about I’d have told you that it was about organic marketing, wordpress or even SEO before I’d have told you it was about making money online, so it just goes to show how cool this tool really is.

Making money with the data

show esimated cost per clicks Make money online with Google AdSense imageThe next part of the puzzle is to look at the Estimated Cost Per Click (CPC) for keywords on the site but there’s a trick here, by default it’s not shown! Once you have the Estimated CPC column showing, you’re almost done. The next key to truly understanding the value of your keywords is to switch the Match Type to Exact (you can just see it in the graphic here). That will make sure the data you’re looking at is for exactly what you think you’re looking at.

The resulting list will provide you with a breakdown of both the estimated value per click and the number of times that keyword appears in Google’s search results for a given time period. For example, the phrase how to make money on the internet is worth $4.01 and is searched for 9,900 times globally in a given month. Sounds pretty good right? Well it is, except coming soon (which I just put up a free template for) is worth $1.30 and is searched for 201,000 times. Which is worth more? Luckily I’m pretty good with basic business math so here’s a comparison:

  1. $4.01 x 9,900 = $39,699 
  2. $1.30 x 201,000 = 261,300

So using basic high school math, it’s easy to determine that a website would be much better off focusing it’s content on lower value keywords with a higher search percentage unless the total accumulated value of a keyword family outweigh the value of an isolated phrase. Let me explain. while an isolated keyword comparison would imply that coming soon is a superior subject to blog about (and earn money from) the phrase appears only once in the hundred phrases Google analyzed vs. dozens of variations of the phrase how to make money on the internet which while independently do not add up to much, combined far exceed an isolated phrase.

Looking at how to make money in Numbers

To compare the real value of key phrases and the true potential for making money on the Internet it’s important to look at numbers outside the Keyword Tools, for that I export the data into Apple Numbers, a spread sheet tool which allows me to group key phrases and do rapid data modeling to determine the most profitable avenue for an online site. In the case of my own blog, the top ten keyword patterns shape up to look like this:

keyword value graph Make money online with Google AdSense image

While the above graph doesn’t group keywords and phrases into select groups it does provide an immediate and staggering visual tool to truly comprehend the value of some keywords over others. While combining keyword phrases would lower the impact, the keyword AdSense is clearly the most substantial value at nearly $10 million per month in AdWord placements.

I hope you’ve enjoyed this rather basic breakdown of my own website and I hope it gives you some insight into how to make money online with Google AdSense yourself. As always, I’m rather shameless in my self promotion and would love to remind you that I’m available for onsite consultation anywhere in the world assuming the temperature there is between 82° and 96°.

12 Free Photos from Longleat Animal Park in England

animal photos in england 12 Free Photos from Longleat Animal Park in England image

While I was visiting family a few years back we spend the day at a little park called Longleat and had a blast, below are a dozen photos I took that day for you to use to decorate your website or other marketing purposes.

Please be kind enough to credit me with a link back to this website if you’re going to use them. Thanks.

free longleat animal photos 01 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 02 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 03 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 04 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 05 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 06 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 07 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 08 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 09 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 10 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 11 150x150 12 Free Photos from Longleat Animal Park in England image

free longleat animal photos 12 150x150 12 Free Photos from Longleat Animal Park in England image

25 Twitter sized marketing tips every business should know.

twitter logo 25 Twitter sized marketing tips every business should know. imageI’ve often told people in conferences around the country that marketing on the web is really easy, in fact I believe that most marketing advice can be summed up in just a few simple sentences so let’s take a look at 25 pieces of web based marketing advice that every business should follow, as would appear on Twitter.

  1. Keep your website as simple and clean as possible. Remember your goal is to communicate with clients and funnel them into your business.
  2. Analytics only matter if you care about them. How many people come to your website is irrelevant, what matters is how many reach your goal
  3. Understand the basics of HTML. You can’t race a sports car if you don’t understand the basics of how an engine works, know your vehicle.
  4. Web traffic is people not statistics, stop trying to collect them like trading cards and respect the people who take time to come visit you
  5. Provide value to people and help them share your value with their friends, try make every word you type add to the community, not hurt it 
  6. Learn how to use PRWeb, FriendFeed, Facebook, Twitter, LinkedIn, RSS and Google properly if you want to reach the masses.
  7. Give your time to local charities and share your story on the web, encourage others in your area to be benevolent and watch traffic climb
  8. It’s OK to be wrong. In fact being wrong is completely amazing, I’ve learnt more from being wrong than I ever managed to learn in school
  9. Take the time to be interesting in your marketing and on your website, people will not follow or subscribe to you if you’re dull.
  10. The most successful websites in the world are free but they make millions. Learn to master advertising venues and you’ll be rich forever.
  11. Stop trying to build websites for Google, start trying to build websites for people who want to open their wallets to you, it’s common sense
  12. Websites need to be kept fresh and updated, don’t just add a blog to your website instead blog as a way of communicating with your customers
  13. My father always told me to measure twice, cut once. Avoid the most obvious mistakes but taking some time and thinking before you jump. 
  14. Help people keep in touch with you by adding a link to your Twitter, Facebook page, RSS and email subscriptions on every page of your site
  15. If you can learn what motivates people and learn how to take away the pain they feel you’ll no longer need to market to them to sell to them
  16. Find out who the power players in your industry are and spend time watching everything they do online. when you get it, do it too.
  17. Don’t try to win a web popularity contest, unless you have Megan Fox’s body, the charm of Steve Jobs and Bill Gates money,  you’ll lose.
  18. Don’t just subscribe to marketing blogs that you believe in, there is more than right answer on the web, learn to follow many paths
  19. Develop a realistic series of goals and work very hard to reach them. If you don’t see the results you hoped for, reevaluate and try harder
  20. Share in your marketing success by helping others build their businesses. Linking to great content is the best way to build your own.
  21. Educate your consumer and use the power of social media make your client base smarter, so that they understand the value of your business
  22. A website is a work in progress, you don’t have to wait until its perfect to launch a new website you just have to know that it will grow
  23. Share as much with the world as you possibly can and ask for nothing in return, what starts as a  visit often turns into a lifelong client.
  24. Be honest in everything you do online. The web has a long memory so remember the best way to not get caught being underhanded is to not be
  25. Don’t hire people who tell you they’re good on the web, hire people who are proven on the web … otherwise you’re investing in failures.

Now I have to admit that the inspiration for today’s post came from an absolutely wonderful post called 65 Bite-Sized Web Marketing Tips by Adam Singer and he deserves a lot of credit for my basic philosophy around here. Adam’s linked to a lot of brilliant articles and some that I couldn’t have gotten started with include:

10 of the Sexiest Web Headers on the Planet

thou shall blog 10 of the Sexiest Web Headers on the Planet image

What makes one website stunning while another is bland? The header of course! Visually speaking it’s one of the most important elements of a website, so let’s take a look at ten sexy blog headers to see what they’re doing right (and what you’re doing wrong?).

How to get backlinks

First, let me tell you what a backlink is … it’s a link from a website to your website, that’s it. Pretty technical right? The link serves a few purposes:

  1. It provides Google with the ability to find you on the Internet by allowing it to follow preexisting websites to yours.
  2. It allows Google to assign a PageRank to your website based on who else is willing to link to you.
  3. It allows people to find you by following hyperlinks from one website to another.

So a backlink is a link from one website to another which drives traffic and increases the value of the second (target) website.

Backlinks to Avoid

The old marketing adage is that all publicity is good publicity but in the case of backlinks, that’s not entirely true. There are some type of backlinks which serve either no purpose or end up damaging your websites reputation. For example:

  1. Paid Links. It’s possible to pay companies to link to you and usually it’s pretty cheap to do so but it’s proven to be fatal for websites. Major search engines such as Google look very poorly on websites which provide this service or try to benefit from it. Here are two great blog posts written to help you understand how Google punishes people for paid links:
  2. Link Farms. A link farm is a series of websites all linking to each other with the hopes of transferring PageRank between themselves. Self contained ecosystems, be it economies or websites are bound to fail. Google is a very, very smart company with some exceedingly talents minds at work … in my opinion using the computer power of the big G would make detecting Link Farms fairly easy and they’ve made no secret about punishing offenders.

What are good backlinks?

The best, and strongest links to generate between websites are the honest ones. I don’t know if I’ve made that clear enough throughout my website so I’ll restate it. The best backlinks to generate are the ones which are completely and without fail genuine. I give Google (and other search engines) a lot of credit for being run by pretty smart people for a reason, they won’t hire me … so when people ask me about SEO services, I generally tell them the same things:

  1. Write quality content.
  2. Promote quality content.
  3. Support quality content.
  4. Contribute to the Internet.

In real world terms, it’s fairly easy to do all three of these.

1. Write Quality Content

I write a half dozen posts a week that get published but about another two dozen get started and never finished. Writing for my blog is a 20 hour a week job, it’s how I relax and practice my writing skills. To be honest, I don’t think I’ve a very good writer but it gives me a chance to improve by receiving feedback from much better writers.

2. Promote quality content

When I write good content I try to include a few links to other better content as well, so my readers can find out where I received my information, sort of like a bibliography. This serves two purposes:

  1. It provides you, the reader with the ability to follow those links and learn more about the subject being covered and;
  2. It provides the original authors with credit for providing great content

Strangely there’s a third, link building reason for website owners to credit others in our writings. When I include a link to another article in my post, my website (powered by WordPress) automatically sends a message to the other authors website informing them that I’ve cited their article in mine. This PingBack is an automated notification system designed to help blog authors communicate and one startling benefit is that many blog owners will in turn link back to your original article (if it’s valuable), creating a free backlink to your website.

3. Support quality content

Every morning I fetch articles from 700 different quality news sources and skim through the headlines to find at least a dozen articles which will help me or my clients be more successful on the web, then I read the articles and if I have anything valuable to contribute to the article I add a comment for the blog author to consider adding.

Blog comments (such as what you will find at the bottom of this article) are powerful marketing tools. Every day I comment on two or three articles and I try to make those comments as relevant and useful as possible, this drives endless traffic to my website as clicks (in fact, more than purchased advertising) but it also tells major search engines that my content is valuable and my contributions are respected by the website author.

4. Contribute to the Internet

Possibly the easiest way to build massive backlinks in a short period of time … contribute something useful to the Internet. It doesn’t have to be Earth shattering, my article Creating a Splash Screen in Torque Game Builder generates five unique page visits per day because it’s helpful and free. I have backlinks located in key locations throughout the Internet for this article but more importantly? It’s useful. Take the time to write quality how-to articles, build a plugin for your favorite software or make an animation that puts a smile on your face, contribute to the Internet in a useful manner and you’ll build significant traffic.

Conclusions

Building quality links from other websites will take time, it’s would be faster and easier to cheat but the people you’re trying to cheat are very clever and very dedicated to catching you. I once heard a comment by a visiting police officer to a grade six class, he said that criminals by-and-large forgot one simple fact … being a criminal was hard work, one minor mistake could get you caught and the police had a lot of very smart people dedicated to catching criminals. I think that’s very true for black hat SEO as well, tricking Google is easy … but getting caught is also very easy and in the end if you want to benefit from the services they offer, the best way to build a strong online business is to be honest, support the community and build a better web for all mankind.

Amazing Helicopter Paint Job

For the regulars around here, you know that I rarely (if ever) post things about the world outside SEO, WordPress and online marketing here but my brother-in-law sent me this from Somerset England and I simply had to share it with you.

The Mi-24 Hind helicopter pictured below is apparently serving with a Canadian unit in  Afghanistan (I’ve had a couple people tell me this helicopter isn’t with the Canadians although there seems to be some debate as to who’s it with). If anybody can confirm (or deny) this and let me know who to credit for these great photos I would really appreciate it.

mi 24 helicopter Amazing Helicopter Paint Job image

 

A shot of the bird in the air:

canadian helicopter paint job Amazing Helicopter Paint Job image

A close up of the artwork:

afganistan bird helicopter Amazing Helicopter Paint Job image

 

If anybody can provide me a link (or two) of who this pretty little bird belongs to, I’d love to credit the correct people. Thanks.

Mark Reese Photography

Since the new year I’ve been working with Mark Reese, a photographer based in Florida to build a new website portfolio for his work. Mark wanted his photo gallery to be easy to manage, fast for visitors and he wanted it to be something that he could maintain and manage himself.

mark reese photographyI choose to use a very easy to use tool called WordPress as the content manager for his new website, it’s fast and easy to learn with a lot of great online documentation and a wonderfully supportive community. It also happens to be a tool that I know very well, so I felt comfortable offering it to Mark.

His photography website is designed to be used by photographers interested in displaying images, as opposed to running a photo business.

It’s an original, custom WordPress theme which doesn’t use any of the available gallery plugins to ensure compatibility. The website has a rich SEO base for organic online marketing, easy to use navigation and a very clean design used to highlight his pieces. As with most of my sites, it’s hosted with BlueHost.

What do you think? Do you know any photographers that you’d recommend me to? Are there other great photography websites built in WordPress you’d like to share?

Yorkville University

Yorkville University

Yorkville University

The result, a dynamic and professional website that can updated quickly and results in high search engine positioning.

Working with Christopher Bavota, I recently wrapped up work on the Yorkville University website. The website makes extensive use of WordPress to power a search engine optimized publishing system as well as Google Analytics to ensure near real time reporting for marketing and web statistics.

The artwork offers an expandable framework to accommodate the projected growth of the school while the site itself is built to be W3C compliant and work on browsers ranging from a Nintendo Wii and various handhelds to traditional web browsers. The site was fully tested across mobile platforms using Adobe Device Central and three operating systems.

Book Review: Content Rich by Jon Wuebben

contentrich 126x300 Book Review: Content Rich by Jon Wuebben imageRecently I won a copy of Content Rich by Jon Wuebben from Andy Beal’s website the Marketing Pilgrim. First off, let me say a huge thank you to Andy for running the contest and that I received the book yesterday. In fact, I didn’t put it down and finished reading it this morning. Now my dog eared, sticky noted copy of this great book is going to sit on my book shelf for a few days while I absorb the contents and then I’ll reread it paying extra attention to my own comments I wrote the first time through.

In his book, Jon covers a lot of ground with an emphasis on ensuring content is unique, interesting and above all focuses on the reader. Think of it as user-centric writing for the new age. He also talks about how to use blogs to sell your product and reminds us that recommendations are a powerful sales generator:

 “Blogs are really great for another big reason: consumers end up buying from your compnay not because of you so much, but because of what other consumers are saying about your product or service, in the blog. ”

Buy Online: Content Rich: Writing Your Way to Wealth on the Web Book Review: Content Rich by Jon Wuebben image

There are a couple other strong reviews for the book at the KISS Business and Business and Blogging that I recommend taking a look at.

How to Increase your web traffic

When we talk about how to increase traffic to your website, the first thing that we have to decide is what type of traffic we’re looking for and then, once we’ve established quality traffic goals we can start talking about how to get people to visit your site.

It reminds me of a great meeting I had years ago while working for Corel Corporation in Ottawa Canada. I had been invited to a management meeting in the fall of 2000 to discuss how to increase traffic to our corporate store. The web marketing person at the time was there and she’d voiced the opinion that we needed to get a million visitors to the site. I corrected her and stated that we needed to get 10,000 quality visitors. Frankly, she annoyed me but beyond simply having a voice that could curdle milk she was also wrong. After some time, I gave up and blurted out that getting a million visitors to the site wasn’t hard so if we could wrap up the meeting I’d get started right away. The trick I told her was that if you want to get a million visitors to the web store, all you need to do is place a banner on a few dozen sites that read “Want to get fucked? Click here.”

Needless to say, this wasn’t the traffic the company wanted and most likely also isn’t what you’re looking for so instead of looking at increasing traffic, let’s look at how to increase quality traffic.

Right up front there are a few easy ways to help generate traffic to your site. First off, offer people something for free. Contests, giveaways and marketing promos are always a great way to keep people coming back. Online Flash games that feature your products, quizzes, calculators and downloadable forms are also powerful tools for helping keep people online.

Newsletters, RSS feeds, PodCasts and subscriptions will also help you recycle traffic back to your website after they’ve come for a first time. Keep in mind that unless you offer something truly unique, the best way to build traffic and keep traffic hasn’t changes since the days of Greek stages … quality content, delivery and writing.

Do web graphics increase sales?

How important are graphics to the success of a website? There are a couple of schools of thought on this subject, the first is that content is what matters on a website. After all, Google (and other search engines) can’t see what’s in a graphic so it mustn’t matter. Second, there’s the thought that graphics make the difference between successful sales or a reluctant visitor. Most of the evidence is anecdotal at best but it’s a very big question facing web designers these days.

There’s no real way to answer this for certain without conducting extensive marketing research based on the pluses and minuses of a sales cycle but with enough experience, I think there’s a fine line between the two arguments.

Frankly, Google can not see graphics therefore it can not index what’s on them. This is true, so if you’re going to build an entire website as a graphic file (JPG for example) or even use heavy Flash throughout it, there is no way for Google to understand what you’re site is about. Without knowing what content is there, it can’t index you properly and therefore can’t send traffic to you.

Does it matter that Google can’t read your site? Not really, Google is only one of a million ways people find your website and if you have a proper budget for a website, you can overcome this through clever marketing and links with other websites.

On the other hand, quality graphics do impact the interest level of the consumer or site visitor so it’s important to really stop and think about exactly what your website is saying both in words and in the images you’ve selected to present to your audience. I like to ask my clients a fairly simple question, would they be willing to print the website and hand it out (on paper) at a trade show or conference? If so, then the site’s graphics are doing what they’re meant to do which is to reinforce the branding and build an online extension of the business. If on the other hand, the website isn’t worth wasting paper on, it’s time to do something else.

The problem of course is that most people think of websites as an after thought and trust the IT department to come up with the artwork and implement a solution. Frankly I’m always disturbed when I learn the same person who changes printer toner is in charge of building a part of the company which will be viewed by millions.

So, back to the original question. Do web graphics increase sales? The answer simply put is yes, but only if those graphics are designed to improve the usability of the website, shape the activities of your users and improve the general functionality of the site.