thisismyurl.com
A personal blog with technology advice and marketing information for small business owners.
A personal blog with technology advice and marketing information for small business owners.
For those of you who don’t know about LinkLove, it’s a wonderful plugin for WordPress by Andrew Timberlake which automatically disables the nofollow attribute in links for people who’ve left at least ten links. I absolutely love the plugin and strongly believe in rewarding positive contributions to my blog but recently I’ve decided to deactivate the tool for a number of reasons.
First, I’m getting slammed with keyword spammers. These are people who constantly post comments using names like “Car Sales” and “Dog Treats” in hopes of generating back links from my website to theirs. In theory I don’t really mind but this week it’s become a significant issue so I’ve elected to deactivate the plugin for a while to see if it helps calm the keyword spam a little.
My second reason for deactivating the plugin is that I’m getting ready to make a few significant changes around the site. A lot of you may have noticed that my blog’s changed looks significantly over the past several months. This wasn’t an accident, I’ve been trying different design elements and marketing combinations to determine what designs and content works best for me. After a long period of experimentation, I’ve finally determined what I need from thisismyurl.com and so I’ve started programming a new theme in earnest to help build a better online presence.
When a person creates a link from one website to another, it’s voting for the second site and telling Google that site A believes site B to be of equal or greater value to the web. That’s great for people like me who post links to other websites because it helps Google know which websites I have faith in but the problem comes in that when people post comments on websites, they can promote their own content regardless of how I feel about it. That’s where the nofollow tag comes in. In effect, it tells Google that while I’m willing to link to the other site I don’t want to ‘vote’ for it.
The process of voting for a website gets more complicated when you take PageRank into account. Effectively, when I ‘vote’ for a website, I’m telling Google that I trust the website enough that I’m willing to stake my reputation (my PageRank) on the content of their website and that Google should transfer part of my reputation to them. Again, this is wonderful for websites that I truly support and read but not good at all for websites that I don’t actually read or support (such as those people who keyword bomb my site).
Not at all, in fact I believe my decision to turn off the fantastic LinkLove plugin will be beneficial to all my regular readers because it’ll cut down on spam comments but more importantly it’ll give me the time I need to start really focusing on helping others build their online reputations by reviewing and promoting websites I love to read.
If you’d still like a free, nofollow dofollow quality link from thisismyurl.com to your website there are a few easy ways to earn it:
While I was visiting family a few years back we spend the day at a little park called Longleat and had a blast, below are a dozen photos I took that day for you to use to decorate your website or other marketing purposes.
Please be kind enough to credit me with a link back to this website if you’re going to use them. Thanks.
I’ve often told people in conferences around the country that marketing on the web is really easy, in fact I believe that most marketing advice can be summed up in just a few simple sentences so let’s take a look at 25 pieces of web based marketing advice that every business should follow, as would appear on Twitter.
Now I have to admit that the inspiration for today’s post came from an absolutely wonderful post called 65 Bite-Sized Web Marketing Tips by Adam Singer and he deserves a lot of credit for my basic philosophy around here. Adam’s linked to a lot of brilliant articles and some that I couldn’t have gotten started with include:
What makes one website stunning while another is bland? The header of course! Visually speaking it’s one of the most important elements of a website, so let’s take a look at ten sexy blog headers to see what they’re doing right (and what you’re doing wrong?).
First, let me tell you what a backlink is … it’s a link from a website to your website, that’s it. Pretty technical right? The link serves a few purposes:
So a backlink is a link from one website to another which drives traffic and increases the value of the second (target) website.
The old marketing adage is that all publicity is good publicity but in the case of backlinks, that’s not entirely true. There are some type of backlinks which serve either no purpose or end up damaging your websites reputation. For example:
The best, and strongest links to generate between websites are the honest ones. I don’t know if I’ve made that clear enough throughout my website so I’ll restate it. The best backlinks to generate are the ones which are completely and without fail genuine. I give Google (and other search engines) a lot of credit for being run by pretty smart people for a reason, they won’t hire me … so when people ask me about SEO services, I generally tell them the same things:
In real world terms, it’s fairly easy to do all three of these.
1. Write Quality Content
I write a half dozen posts a week that get published but about another two dozen get started and never finished. Writing for my blog is a 20 hour a week job, it’s how I relax and practice my writing skills. To be honest, I don’t think I’ve a very good writer but it gives me a chance to improve by receiving feedback from much better writers.
2. Promote quality content
When I write good content I try to include a few links to other better content as well, so my readers can find out where I received my information, sort of like a bibliography. This serves two purposes:
Strangely there’s a third, link building reason for website owners to credit others in our writings. When I include a link to another article in my post, my website (powered by WordPress) automatically sends a message to the other authors website informing them that I’ve cited their article in mine. This PingBack is an automated notification system designed to help blog authors communicate and one startling benefit is that many blog owners will in turn link back to your original article (if it’s valuable), creating a free backlink to your website.
3. Support quality content
Every morning I fetch articles from 700 different quality news sources and skim through the headlines to find at least a dozen articles which will help me or my clients be more successful on the web, then I read the articles and if I have anything valuable to contribute to the article I add a comment for the blog author to consider adding.
Blog comments (such as what you will find at the bottom of this article) are powerful marketing tools. Every day I comment on two or three articles and I try to make those comments as relevant and useful as possible, this drives endless traffic to my website as clicks (in fact, more than purchased advertising) but it also tells major search engines that my content is valuable and my contributions are respected by the website author.
4. Contribute to the Internet
Possibly the easiest way to build massive backlinks in a short period of time … contribute something useful to the Internet. It doesn’t have to be Earth shattering, my article Creating a Splash Screen in Torque Game Builder generates five unique page visits per day because it’s helpful and free. I have backlinks located in key locations throughout the Internet for this article but more importantly? It’s useful. Take the time to write quality how-to articles, build a plugin for your favorite software or make an animation that puts a smile on your face, contribute to the Internet in a useful manner and you’ll build significant traffic.
Building quality links from other websites will take time, it’s would be faster and easier to cheat but the people you’re trying to cheat are very clever and very dedicated to catching you. I once heard a comment by a visiting police officer to a grade six class, he said that criminals by-and-large forgot one simple fact … being a criminal was hard work, one minor mistake could get you caught and the police had a lot of very smart people dedicated to catching criminals. I think that’s very true for black hat SEO as well, tricking Google is easy … but getting caught is also very easy and in the end if you want to benefit from the services they offer, the best way to build a strong online business is to be honest, support the community and build a better web for all mankind.
For the regulars around here, you know that I rarely (if ever) post things about the world outside SEO, WordPress and online marketing here but my brother-in-law sent me this from Somerset England and I simply had to share it with you.
The Mi-24 Hind helicopter pictured below is apparently serving with a Canadian unit in Afghanistan (I’ve had a couple people tell me this helicopter isn’t with the Canadians although there seems to be some debate as to who’s it with). If anybody can confirm (or deny) this and let me know who to credit for these great photos I would really appreciate it.
A shot of the bird in the air:
A close up of the artwork:
If anybody can provide me a link (or two) of who this pretty little bird belongs to, I’d love to credit the correct people. Thanks.
Since the new year I’ve been working with Mark Reese, a photographer based in Florida to build a new website portfolio for his work. Mark wanted his photo gallery to be easy to manage, fast for visitors and he wanted it to be something that he could maintain and manage himself.
I choose to use a very easy to use tool called WordPress as the content manager for his new website, it’s fast and easy to learn with a lot of great online documentation and a wonderfully supportive community. It also happens to be a tool that I know very well, so I felt comfortable offering it to Mark.
His photography website is designed to be used by photographers interested in displaying images, as opposed to running a photo business.
It’s an original, custom WordPress theme which doesn’t use any of the available gallery plugins to ensure compatibility. The website has a rich SEO base for organic online marketing, easy to use navigation and a very clean design used to highlight his pieces. As with most of my sites, it’s hosted with BlueHost.
What do you think? Do you know any photographers that you’d recommend me to? Are there other great photography websites built in WordPress you’d like to share?
Recently I won a copy of Content Rich by Jon Wuebben from Andy Beal’s website the Marketing Pilgrim. First off, let me say a huge thank you to Andy for running the contest and that I received the book yesterday. In fact, I didn’t put it down and finished reading it this morning. Now my dog eared, sticky noted copy of this great book is going to sit on my book shelf for a few days while I absorb the contents and then I’ll reread it paying extra attention to my own comments I wrote the first time through.
In his book, Jon covers a lot of ground with an emphasis on ensuring content is unique, interesting and above all focuses on the reader. Think of it as user-centric writing for the new age. He also talks about how to use blogs to sell your product and reminds us that recommendations are a powerful sales generator:
“Blogs are really great for another big reason: consumers end up buying from your compnay not because of you so much, but because of what other consumers are saying about your product or service, in the blog. ”
Buy Online: Content Rich: Writing Your Way to Wealth on the Web
There are a couple other strong reviews for the book at the KISS Business and Business and Blogging that I recommend taking a look at.
When we talk about how to increase traffic to your website, the first thing that we have to decide is what type of traffic we’re looking for and then, once we’ve established quality traffic goals we can start talking about how to get people to visit your site.
It reminds me of a great meeting I had years ago while working for Corel Corporation in Ottawa Canada. I had been invited to a management meeting in the fall of 2000 to discuss how to increase traffic to our corporate store. The web marketing person at the time was there and she’d voiced the opinion that we needed to get a million visitors to the site. I corrected her and stated that we needed to get 10,000 quality visitors. Frankly, she annoyed me but beyond simply having a voice that could curdle milk she was also wrong. After some time, I gave up and blurted out that getting a million visitors to the site wasn’t hard so if we could wrap up the meeting I’d get started right away. The trick I told her was that if you want to get a million visitors to the web store, all you need to do is place a banner on a few dozen sites that read “Want to get fucked? Click here.”
Needless to say, this wasn’t the traffic the company wanted and most likely also isn’t what you’re looking for so instead of looking at increasing traffic, let’s look at how to increase quality traffic.
Right up front there are a few easy ways to help generate traffic to your site. First off, offer people something for free. Contests, giveaways and marketing promos are always a great way to keep people coming back. Online Flash games that feature your products, quizzes, calculators and downloadable forms are also powerful tools for helping keep people online.
Newsletters, RSS feeds, PodCasts and subscriptions will also help you recycle traffic back to your website after they’ve come for a first time. Keep in mind that unless you offer something truly unique, the best way to build traffic and keep traffic hasn’t changes since the days of Greek stages … quality content, delivery and writing.
How important are graphics to the success of a website? There are a couple of schools of thought on this subject, the first is that content is what matters on a website. After all, Google (and other search engines) can’t see what’s in a graphic so it mustn’t matter. Second, there’s the thought that graphics make the difference between successful sales or a reluctant visitor. Most of the evidence is anecdotal at best but it’s a very big question facing web designers these days.
There’s no real way to answer this for certain without conducting extensive marketing research based on the pluses and minuses of a sales cycle but with enough experience, I think there’s a fine line between the two arguments.
Frankly, Google can not see graphics therefore it can not index what’s on them. This is true, so if you’re going to build an entire website as a graphic file (JPG for example) or even use heavy Flash throughout it, there is no way for Google to understand what you’re site is about. Without knowing what content is there, it can’t index you properly and therefore can’t send traffic to you.
Does it matter that Google can’t read your site? Not really, Google is only one of a million ways people find your website and if you have a proper budget for a website, you can overcome this through clever marketing and links with other websites.
On the other hand, quality graphics do impact the interest level of the consumer or site visitor so it’s important to really stop and think about exactly what your website is saying both in words and in the images you’ve selected to present to your audience. I like to ask my clients a fairly simple question, would they be willing to print the website and hand it out (on paper) at a trade show or conference? If so, then the site’s graphics are doing what they’re meant to do which is to reinforce the branding and build an online extension of the business. If on the other hand, the website isn’t worth wasting paper on, it’s time to do something else.
The problem of course is that most people think of websites as an after thought and trust the IT department to come up with the artwork and implement a solution. Frankly I’m always disturbed when I learn the same person who changes printer toner is in charge of building a part of the company which will be viewed by millions.
So, back to the original question. Do web graphics increase sales? The answer simply put is yes, but only if those graphics are designed to improve the usability of the website, shape the activities of your users and improve the general functionality of the site.
May
2009
10 simple ways to say thanks to a blogger you enjoy reading
When I was working at Yorkville University I met a fellow IT manager named Glen who shared a theory about technology people. If I remember this correctly, his former manager once told him that IT people needed money, toys or interesting projects to keep them motivated. Most of the time people assumed it was money but to people in the technology field, money wasn’t the most important thing.
I feel that way about making money online here at thisismyurl.com, which is why I don’t believe asking for donations is the right way to go when it comes from receiving support from people who read my blog. In fact, I’m going to go out on a limb and say that I think most bloggers feel that way. So how can you say thanks to somebody for a blog post you’ve really enjoyed? Here’s a few ways that I can think of off the top of my head:
Support their sponsors
One of the easiest ways to say thanks for a job well done is to simply take a couple seconds and look at who’s buying ads on your favorite blogs and if there’s something being marketing which interests you, click through to check it out. The act of clicking an affiliate link doesn’t put money in your bloggers pocket but it does reinforce with the affiliate company that the blog has pushed traffic to their website and this act alone is valuable to both the blogger and the advertiser.
Support their commenters
One of my favorite ways to support a blog is to read their comments and click through to supportive, helpful commentators. Again, this doesn’t make the blog owner any money but what it does do is prove to the person who left the comment that the time they spent leaving a comment was well received. I get to learn a lot from a lot of great bloggers this way but it also helps encourage people to leave helpful comments which is the best way to support a blog.
Tweet about them
People blog for a number of reasons but regardless of why a blogger takes the time to write posts on the web, telling your followers on Twitter is a great way to help encourage them to continue writing great comments. You can also Digg them or list them on Stumble Upon if you’ve really enjoyed their content.
By ads on their website
A lot of bloggers sell ads on the side of their sites, why not help them out by promoting your own products and services?
Post a link to their story on another website
If you enjoy reading something on one blog and think it could help support and article on another, why not take a few minutes and share the link there? I often post supportive, helpful links in the comments of a blog to help the owner know about other great blogs. It helps both blogs become stronger, better and more co-operative!
Send money
If there’s no other way for you to say thanks, sending the blogger a couple dollars to help keep them infused with coffee is always nice.
Support their plugins and themes
If your favorite blogger writes plugins or themes for something like WordPress, take a few minutes and download it, comment on it or rate it on the public directories. A lot of bloggers get significant portions of their traffic directly from these directories and your supporting their plugins helps build visitors to their websites.
Leave comments
I can never stress enough how much a great comment encourages a blog owner. If you’ve taken the time to read a blog post and found it helpful, spending just a couple seconds to leave a thank you note and encourage the blogger to continue writing is a great way to say thanks. If you can add to the conversation, correct a glitch or improve the bloggers understanding of the subject matter … all the better!
Post a link to their blog
The holy grail of compliments to a blogger? Posting a link to their content! If you run a website of your own and find something a blogger has written to be helpful, post a link and tell your visitors why you liked what you read. It’s amazing how much this helps a blogger build a bigger audience and how easy it is to do.
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Posted in Blogging, Web Site Advice