Posts Tagged ‘matt cutts’

Google articles in the news

As everybody here knows by now, I spend a lot of time reading about Google to make sure that I can help my clients get the best search engine positioning but what a lot of people might not realize is that not everything I read in a given week has any commercial value at all, sometimes it’s just nifty little notes like the fact that Google has increased the white space around it’s logo, most likely not something the average surfer would notice but it signifies a change at the big G, so it’s worth noting.

There’s a really interesting article about job aggregators, not so much Google but a great piece on how the industry works (and will be working) as well as a neat look at the process of aggregating content. 

Two neat pieces Google’s decision to add images to AdSense, the first at Search Engine Watch and another at WebProNews. I can’t stress how important it is for professional web masters to read both of these websites daily, it’ll save you hours of sifting through less informative articles. MarketingVox takes a slightly different approach to the same story, well worth the read if you’ve got a few extra minutes but as usual, Jordan’s summed it up the best at Marketing Pilgrim (Google Adds Image Ads to AdSense Link Units).

On a slightly less AdSense related kick, Live From Google I/O 2009 will let you see the inner workings of the worlds largest search engine, I love these types of posts because it helps remind us all that Google is about people, not data. The Google Analytics blog exposes Top Ten Myths About Google Analytics while Matt Cutts has a piece on Searchology that makes it sound much less like a cult than the name implies.

Well, that’s me for the week. If you’ve not already seen the new website please take a look at the new Great Chefs website and let me know what you think, also please remember to download and vote for my plugins, it’s an easy way to let me know you appreciate what I write and program. Have a great weekend!

Is this the source of swine flu? Also, other cool links today.

swine flu source Is this the source of swine flu? Also, other cool links today. image

I have to thank my friend Chris for that one (not that Chris, the other Chris). Usually I don’t share jokes here on the site but this one cracked me up.  I don’t know if it was because I have kids or what but I almost lost a keyboard when I saw this one.

A quick thanks to Casper for posting a great followup link (15 Common Mistakes that Violate Google Adsense TOS)  to my Make money online with Google AdSense post. For those of you too busy to read it, the TOS for Google states only certain languages are supported. I wonder how many people using the Global Translator plugin even realize their breaking their Google Terms of Service? Also in the same article, Yan told me about WordTracker and Wordpot, two really cool tools for helping you make money online by giving you more details about your keyword choices.

Matt Cutts (@mattcutts) posted a great link to The 2008 Founders’ Letter, while I still think Twitter is pretty lame I do think this is a great reason to be on it. Guys like Matt (who I call the Guru of Google) routinely post tons of amazing content links that help us better understand the inner workings of Google. Speaking of Twitter, Syed posted a pretty cool article this morning called 48 Excellent Examples Of Blog Post Footer Designs that’ll give you a great idea of what to do with that footer.

So that’s it for today, I’m off to do some coding and video work for the day but just a quick note to let you know I’ve updated my WordPress plugins this morning, so Auto CopyrightEasy Technorati Tags for WordPressNo More FramesWordPress.com Stats Smiley Remover and  WordPress PHP Info have all been updated on the WordPress plugins directory. If you have comments or feedback, critiques or compliments on any of my plugins please send them to me, if I don’t hear back from people I can’t work to make them better.

Have a great weekend.

Does it matter what order you put header tags in?

I was surfing YouTube today and came across a great video from Matt Cutts (the Guru of Google) who answered an interesting question, does it matter what order you put header tags in?

 

What I find most interesting is Matt’s body language in this video, especially when talking about how Google tries to make sense of poorly written websites. Yes, they do their best to do it … but let’s all still try to help (Document Structure vs. Document Appearance, the power of CSS). 

So what do I get from his comments?

For those of you who don’t know who Matt Cutts is, he’s well known in the SEO community as the face of Google, which I guess is pretty impressive really. He offers a lot of advice on how to make websites more friendly and is pretty well the Oracle when it comes to what Google likes (and doesn’t like).

So here’s what I took from Matt’s video

  1. Google tries really hard to read your web pages, even if you’re technically incompetent. Does this mean that you shouldn’t try to optimize your pages? Not at all, but writing quality content is what Google really hopes to find.
  2. Google understands that content formating mistakes happen.  Sure, we should all strive to be perfect but let’s remember what’s important (content!)
  3. Google’s Offices need longer blinds. Hey, I’m not judging … maybe shorter blinds have a better SEO value?

As always, I think anybody who wants to have an online business should take a few minutes at subscribe to the Google WebMaster YouTube channel.

How to get backlinks

First, let me tell you what a backlink is … it’s a link from a website to your website, that’s it. Pretty technical right? The link serves a few purposes:

  1. It provides Google with the ability to find you on the Internet by allowing it to follow preexisting websites to yours.
  2. It allows Google to assign a PageRank to your website based on who else is willing to link to you.
  3. It allows people to find you by following hyperlinks from one website to another.

So a backlink is a link from one website to another which drives traffic and increases the value of the second (target) website.

Backlinks to Avoid

The old marketing adage is that all publicity is good publicity but in the case of backlinks, that’s not entirely true. There are some type of backlinks which serve either no purpose or end up damaging your websites reputation. For example:

  1. Paid Links. It’s possible to pay companies to link to you and usually it’s pretty cheap to do so but it’s proven to be fatal for websites. Major search engines such as Google look very poorly on websites which provide this service or try to benefit from it. Here are two great blog posts written to help you understand how Google punishes people for paid links:
  2. Link Farms. A link farm is a series of websites all linking to each other with the hopes of transferring PageRank between themselves. Self contained ecosystems, be it economies or websites are bound to fail. Google is a very, very smart company with some exceedingly talents minds at work … in my opinion using the computer power of the big G would make detecting Link Farms fairly easy and they’ve made no secret about punishing offenders.

What are good backlinks?

The best, and strongest links to generate between websites are the honest ones. I don’t know if I’ve made that clear enough throughout my website so I’ll restate it. The best backlinks to generate are the ones which are completely and without fail genuine. I give Google (and other search engines) a lot of credit for being run by pretty smart people for a reason, they won’t hire me … so when people ask me about SEO services, I generally tell them the same things:

  1. Write quality content.
  2. Promote quality content.
  3. Support quality content.
  4. Contribute to the Internet.

In real world terms, it’s fairly easy to do all three of these.

1. Write Quality Content

I write a half dozen posts a week that get published but about another two dozen get started and never finished. Writing for my blog is a 20 hour a week job, it’s how I relax and practice my writing skills. To be honest, I don’t think I’ve a very good writer but it gives me a chance to improve by receiving feedback from much better writers.

2. Promote quality content

When I write good content I try to include a few links to other better content as well, so my readers can find out where I received my information, sort of like a bibliography. This serves two purposes:

  1. It provides you, the reader with the ability to follow those links and learn more about the subject being covered and;
  2. It provides the original authors with credit for providing great content

Strangely there’s a third, link building reason for website owners to credit others in our writings. When I include a link to another article in my post, my website (powered by WordPress) automatically sends a message to the other authors website informing them that I’ve cited their article in mine. This PingBack is an automated notification system designed to help blog authors communicate and one startling benefit is that many blog owners will in turn link back to your original article (if it’s valuable), creating a free backlink to your website.

3. Support quality content

Every morning I fetch articles from 700 different quality news sources and skim through the headlines to find at least a dozen articles which will help me or my clients be more successful on the web, then I read the articles and if I have anything valuable to contribute to the article I add a comment for the blog author to consider adding.

Blog comments (such as what you will find at the bottom of this article) are powerful marketing tools. Every day I comment on two or three articles and I try to make those comments as relevant and useful as possible, this drives endless traffic to my website as clicks (in fact, more than purchased advertising) but it also tells major search engines that my content is valuable and my contributions are respected by the website author.

4. Contribute to the Internet

Possibly the easiest way to build massive backlinks in a short period of time … contribute something useful to the Internet. It doesn’t have to be Earth shattering, my article Creating a Splash Screen in Torque Game Builder generates five unique page visits per day because it’s helpful and free. I have backlinks located in key locations throughout the Internet for this article but more importantly? It’s useful. Take the time to write quality how-to articles, build a plugin for your favorite software or make an animation that puts a smile on your face, contribute to the Internet in a useful manner and you’ll build significant traffic.

Conclusions

Building quality links from other websites will take time, it’s would be faster and easier to cheat but the people you’re trying to cheat are very clever and very dedicated to catching you. I once heard a comment by a visiting police officer to a grade six class, he said that criminals by-and-large forgot one simple fact … being a criminal was hard work, one minor mistake could get you caught and the police had a lot of very smart people dedicated to catching criminals. I think that’s very true for black hat SEO as well, tricking Google is easy … but getting caught is also very easy and in the end if you want to benefit from the services they offer, the best way to build a strong online business is to be honest, support the community and build a better web for all mankind.

25 Things to Do to Increase Your Website Traffic Right Now

Everybody wants to be successful on the Internet right? Of course we do, nobody want’s to be sitting at home on prom night especially when there’s money involved so how do we do it? Well, here’s a list of 25 things you can do right now to increase your website traffic …

Make Your Content Accessible

Use the SEO Checker I built to see what Google can see. This tool will also help you understand what visually impaired people in your community can see … they make up almost 10% of the population, so can you really afford to only appeal to 90% of the market? 

Use Valid xHTML Markup

xHTML is the language web pages should be built in. If you write your page in sloppy code, it’ll be harder for web browsers to display it properly so just like a Word document, you have to save it in the right format for your audience to read it.

Translate Your Content

thisismyurl.com is available in 20 languages, 40% of my traffic comes from outside the US and Canada and is viewed in a language other than English using a free online translation service, I know it’s flawed but it’s the best I can offer and people learn from my postings.

Understand Keywords

Keywords are the heart and soul of the Internet, they’re like fresh pasta in Italian cooking or eye shadow to drag queens … if you don’t understand the value and application of keywords, get off the Internet.

Build Relationships with Other Websites

Almost half my traffic comes from Google, the other half? Came from other websites and referrals from great people that I taught something to and in turn taught me a lot.

Add a Google Sitemap

Google want’s nothing more than to know about you, it’s the companies only goal in the universe, so help them to help you.

Help People

Speaking of helping, help people. When you see a website with an error or run into a problem on a site, let them know. If you can fix a glitch, tell them how … I’ve picked up countless readers and sources of inspiration by simply being supportive.

Use Analytics

Back to Google for a second, they have a tool called Google Analytics. It’s free, it’s powerful and it’ll help you understand your audience.

Join Social Networking Sites

Websites like LinkedIn and Facebook are powerful tools to help people. Helping people leads to trust, trust leads to prospects and prospects lead to clients.

Add Fresh Content

Ask yourself, why do people come back to your boring old stale content? They don’t. If you ran a restaurant you’d have daily specials right? Well I think running a restaurant is easier than running a website, so make sure you have fresh content served daily.

Know Who’s Better Than You

There are a lot of web sites out there that are better than me:

 

 

Know who’s better than you and read them every day. The best way to learn is to know you need to learn. (btw, if you didn’t make the list don’t be sad I have hundreds of sites I read every week, these are just the first ones I though of)

Respond to Criticism

There’s a lot of things that I write on my blog that are not as well researched as they could be, and when I’m corrected I love it. You’ll notice if you pan through my comments that I don’t remove the negative … in fact I relish them. If people take the time to point out your flaws, thank them and you’ll grow.

Write Good Content

The best way to build traffic to your website? Make people want to come back. It’s harder to get new visitors than to keep your old ones.

Be Timely

Write about things that you know will be timely but don’t chase trends, it’s not relevant what others are writing about … only what your readers are reading about.

Get to Know Yourself

The past five months of blogging have taught me a lot about myself, I look back at some of the early pieces I wrote and know that I’ve changed. That’s part of what blogging is, it’s about growing not only as a business but also as a person and learning new things.

Make your Title Tag Valuable

Your title tag is a critical piece of the organic marketing puzzle, if you don’t understand how or why to use it properly … excuse my french but vous êtes vissé

Add an RSS Feed

I don’t care what type of business you are … if you can add an RSS feed to your web site do it! Let people know what you’re up to if they want to know. Same goes for Twitter, use it to exploit your interests.

Give Stuff Away For Free

I love giving things away for free. I have website templates, plugins and artwork people can download for free as well as over 600 pages of advice here on my website. Guess what? It cost me nothing and it put me on Alexa’s radar without having to do anything complicated.

Respect Your Audience

There’s only one thing more important then you on your website, your audience. Take time to get to know them and help them.

Know Your Goals

Why do you own a website? You’d be surprised how many people have no idea why they want to run a website … it’s a little sad really.

Use a Content Manager

Websites that are build on a content management system (I use WordPress) make it easier for people to update their websites. Websites that are updated more often get more traffic.

Read Matt’s Articles

Matt Cutts is Google. Actually he’s not but he’s the face of Google, the man who talks to all of us and tells us what Google is thinking, explains what they’re up to and helps lowly web masters to interact better. His job … to help the public make the most of Google, so why don’t you read his blog?

Join Forums

Forums are a great place to generate free traffic to your blog. They help you build relationships with other bloggers, build respect in the community and get into endless conversations about topics that interest you.

Comment on Other Websites

One of the most overlooked methods for building traffic to your website is to simply comment on other peoples websites. Remember my point about helping others? Point out flaws or add to the conversation and you’ll be generating great traffic back to your website.

Analyze and Adapt

Finally … the most important point … look at your analytics often and improve your website to help your audience make the most of your content.

Vertical Measures

As some of you already know, I do a little bit of SEO work for clients but my main business is actually as a technology consultant, not link building. I personally believe that when it comes to building your websites links it’s best to call in an expert which is why, although I’m very good at it I don’t proclaim to actually be one.

One of the sources that I do turn to when I need link building experts is Vertical Measures. They run a pretty informative blog on seo link building so it’s no surprise that I have their site as part of my own personal RSS feed, recently they’ve completed a few great articles which should be able to help most small business owners:

Hiring a link building company is just like hiring a search engine optimization firm, you need to take the time to understand what they’re going to do for you and also to discover that many of the top improvement strategies are things you can easily do yourself if you’re facing a limited budget.

How to Secure Your WordPress Website

Running a WordPress website is one of the easiest ways to run a high quality, free web site content management engine but since there are millions of other websites running the same software, there are lots of bad guys out there who would like nothing more than to break into your website. So how do you stop them? In this article I’ll examine some processes your blog should implement to ensure it’s more secure than the ‘out of the box’ version of WordPress.

Basic Security

Plugin Directory

Step One of any WordPress security installation is to hide the contents of the plugin directory. By default, WordPress ships with the directory exposed (it can be found by typing http://[yourwebsite]/wp-content/plugins/) but this allows the bad guys to see what plugins you’re running and possibly take advantage of them. To solve this, simply upload an empty file named index.html or index.php into the base plugin directory.  Another very easy way to do this for your entire WordPress site is to simply add Options -indexes to your .htaccess file. This tells your web server to never list directory contents.

Quick Note: .htaccess files are funny things, they don’t have a filename in the traditional sense so when you download them, all you download is the extension (filename.extension). This can make working with them tough. What I like to do is rename the file -.htaccess or something similar before downloading it, which allows Windows computers to properly interact with the file.

Limit Access to the Admin

Step Two of the basic plan of attack is to limit access to your administration tool. An .htaccess file is a server level control file, meaning that it interacts with the web server before it interacts with a web browser, what we want to do is limit the IP addresses of computers to your wp-admin directory. Need a more basic explanation? Each computer on the internet has a unique Internet Protocol (IP) address made up of four numbers ranging from 0 to 256 for example, 123.456.123.456 this number reflects your unique signature on the Internet. What we want to do is control which computers can access your account.

To do this, first we need to know what your IP address is. Luckily there’s a website for that at http://whatismyipaddress.com/ which will tell you what your current IP address is. After you have that, create a new file called .htaccess on your desktop and add the following code to it:

AuthUserFile /dev/null
AuthGroupFile /dev/null
AuthName “Access Control”
AuthType Basic
order deny,allow
deny from all
allow from [paste your IP address here]

Once you upload that code to your wp-admin directory only computers from the IP address you specified will be able to access your WordPress admin directory. You can add multiple allow from lines to ensure you can access your site from work or home. If you ever need to access your admin panel from outside the IP range, simply comment (place a # symbol) before the deny from all line and you’ll be able to access it normally.

One final note here, since many people have dynamic IP addresses (they change whenever you reboot your internet connection) you might want to check with your Internet Service Provider to determine their IP range. For example, once you know that your IP address is always 142.167.66.[0- 255] you can use the allow from address of 142.167.66.* so anybody in your local subnet group (the last octal) can access your admin directory. A little less secure but still better than allowing the whole world to access it.

An Extra Level of Password Control

password protect directory 300x199 How to Secure Your WordPress Website imageJust like the .htaccess file can be used to limit access from specific IP addresses it can also be used to force a server level username and password check before prompting you to input your WordPress username and password. You can do this fairly easily if you’re hosting with BlueHost or if you’re using another hosting company you can create a secure login using an .htaccess file and .htpasswd files or the AskApache Password Protect plugin. This process is a little more complex but a great extra layer of security.

Change Your Admin Account

By default the most powerful account on your WordPress website is called admin, since everybody in the world knows this they only need to guess your password but if you change the admin account name, you make guessing both your username and password infinitely harder. One other point here, since your password is case sensitive (A and a are different letters) you should always use long, complex passwords that mix uppercase and lowercase letters, at least one number and if possible a symbol such as an ampersand (&) or dollar sign. The more complex you make your password, the less chance somebody will guess it.

WordPress Version

Some WordPress themes include a line such as <meta name=”generator” content=”WordPress <?php bloginfo(’version’); ?>” />  in the header.php file. While this is great for WordPress it’s a security blunder since you’re announcing to the world which version of WordPress your using and if it’s not the most recent … which security holes your website is vulnerable to. Simply remove this line from your header and you’ll be more secure.

 

WordPress displaying security issues

WordPress displaying security issues

The next step when it comes to security with regards to versions is to always upgrade to the most recent version promptly. I recommend upgrading your website (and your plugins) as quickly as possible after a new release has been updated.  You’ll see from the graphic to the right that my hotel web design company Getaway Graphics hasn’t had some of it’s plugins or base code upgraded in weeks, this is a major security flaw which could lead to hackers gaining access to my files. Luckily, I did this to demonstrate the potential flaws and the site is actually perfectly safe.

Always upgrade your website and your plugins to the most recent version after you have done a backup of your site files and data. As a bit of shameless self promotion, let me pipe in here that for a fairly reasonable fee, I can do this for you on a monthly schedule or train you how to maintain and monitor your website.

Secure Your .htaccess file

I think we’re now all aware how powerful the .htaccess file is correct? Great, so let’s secure it simply by adding the following code to the very bottom of the file:

<Files wp-config.php>
Order Deny,Allow
Deny from All
</Files>

This simple piece of code makes it impossible for people to see all the security customizations you’ve done to your blog.

Report Issues

WordPress is, at it’s heart a community project. If there’s something wrong and you discover it, send a bug report immediately so the team can fix security holes. This will make the software more secure both for you and the rest of the WordPress users.

Security Plugins for WordPress

Beyond the common sense security steps outlined above, there are several plugins related to security which every WordPress website should be running:

 

  • Login Lockdown – records failed attempts to access your WordPress admin panel. Frankly, if you don’t know people are knocking on your door … how do you know to protect it?
  • WP Security Scan – tests your website for common security holes.
  • WP Database Backup – backs up the content of your database regularly. Not really a security tool but it will allow you to restore to a previous version if you ever need to.
  • AskApache Password Protect – add a password to your wp-admin directory.

 

Other Great Sources

While I was putting together this article, I had help from some other sources on the net including:

One Final Note …

wordpress How to Secure Your WordPress Website imageThe steps I’ve outlined in the above article are all fairly straight forward and necessary to ensure a strong, safe WordPress blog but I appreciate some people simply lack the technical confidence to perform the steps effectively. I’m available as a WordPress consultant and can generally perform all the necessary upgrades to your WordPress website quickly, effectively and easily so why not give me a call?

Obama is a miserable failure, or at least that’s what Google says.

I kid you not, this one came across my RSS feed from two places. First Obama Is “Failure” At Google & “Miserable Failure” At Yahoo then again from Googlebomb Explodes for President Obama – Failure. It appears that even years after Google’s work to repair Google Bombs, it still managed to explode egg on the face of the new president.

What is a Google Bomb? 

For this of you who don’t know what I’m talking about … this is a Google Bomb:

obama miserable failure Obama is a miserable failure, or at least thats what Google says. image

As of eight o’clock tonight, if you search for  miserable failure at Yahoo, that’s the result. The above screen capture was taken a couple minutes ago and while I will admit it’s at Yahoo the same appears to have been working at Google for most of the day.

There’s a lot of great coverage on this if your on the right RSS feeds, so I’m not going to blabber on about it for hours but there’s a (now) funny article by Matt Cutts on the subject  Algorithm to reduce Googlebomb impact as well as a piece here on website called Why your search engine rank depends on your competitors. that explains what a Google Bomb is and how (*cough*) Google’s done a great job protecting us from them.

Five Articles by Matt Cutts You Should Read

For those of you who don’t know who Matt Cutts is, here’s a snippet from his Wikipedia bio:

Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues.He is well known in the SEO community for enforcing the Google Webmaster Guidelines and cracking down on link spam. Cutts also advised the public on how to get better website visibility in Google

Simply put, he’s a guy that knows exactly what he’s talking about when it comes to Google and if he doesn’t know it … he knows the people to ask.  There’s a lot of great stuff on his website but there are a few articles that I think anybody who wants to have a successful website should read:

Google Bombs

By the very nature of what Google is and how it works, it’s possible to overwhelm the search engine giant to force it to assume a website is about something other than what it is. Obviously, this isn’t a good thing and Google works hard to avoid the dreaded Google Bomb. Matt talks about the Algorithm to reduce Googlebomb impact

Halloween Fun

So we all know that Google changes it’s logo for special occasions but just to remind us all that Google isn’t a faceless group of robots, take a look at how  Google protects itself from zombies. I point a lot of my clients to this one when they start talking about black hat SEO tactics because I think it’s really important to remember that Google is a robot but it’s also a company with hard working people who take pride in their work.

Junk Email

Some of you have asked me why I have my email address on the footer of every page around her, well it’s simple … people like to email me. Oddly I don’t get a lot of SPAM and I put that down to Gmail but Matt has some other ideas for those who are caught in SPAM hell. and some cool tips on Gmail.

Impressive Stats

One of the things that I like about reading Matt’s blog is that he reminds me how small my website is and how popular I could become if I keep working at it. When I went to my job interview for Corel, I told them that I would take the job but only if I could use Adobe software. To be honest, I expected them to turn me down but I was surprised to find out the whole design team at Corel uses Adobe products. I like that Matt is an all powerful Googleneer (I just made that up) and that he uses the tools his company creates

Five SEO Scams to Avoid

There’s no magic bullet to help you build your online business. There I said it. It’s out there on the Internet now and there’s nothing I can do to take it back. You’d be amazed how many people I meet or talk to who believe they’ve found The One.

There are a lot of ways to tell if a Search Engine Optimization firm is legit, but here are five guaranteed signs that the company (or person) you’re dealing with is scamming you:

Guaranteed Search Results

There are exactly three companies in the world who can guarantee you top quality SERP (Search Engine Result Page) results. They are:

  1. Google
  2. Yahoo
  3. Microsoft

Anybody else that tells you they can guaranteed top quality organic search results is trying to separate you from your money and usually at an inflated rate. There is absolutely no way to guarantee making it onto the first page of a major search engine unless you’re dealing with Matt Cutts and I’m pretty sure he’s not taking bribes.

If it looks like a duck …

Quality SEO work is not cheap. My blog here has a PageRank of 5. That’s really good for a personal website. Want to know how I did it? It’s all here on my blog. It’s a lot of hard work, more hard work than most people can imagine. It’s about sifting through hundreds or thousands of pages on your website and tweaking every one of them so if somebody says they can do if for cheap, they’re simply lying.

Organic Results

An organic results is a non paid result. Google listings for example are organic unless you’re paying for an ad placement on the SERP’s. Make sure that the company that you’re hiring isn’t running paid links or postings on unrelated pages to artificially bolster their results. Frankly, scamming people with fake results is too easy so make sure you keep your eye on the Queen. 

Their Own Secret Formula

There is no secret formula. Honestly, there’s no such thing as a secret formula to SEO. Search Engine Optimization is real, but there is no secret to it. In fact, you can do it yourself if you have the time and knowledge. Read this, in fact read any article by Darren Rowse and then if you’re still confused buy his book. Here’s the secret in a nutshell:

  1. Write content people want to read
  2. Make sure you understand the basic structure of HTML
  3. Make sure you understand the two meta tags
  4. Repeat

OK fine, there’s a bit more to it than that or his book wouldn’t sell but for free I’ll give you this advice … as soon as your SEO firm tells you they have a secret formula, run.

Paid Links

Do you know what Google hates more than a gopher in the garden? Paid links. I promise you, paying for links will get your website slapped so fast you won’t know see the light of day for a month. How do I know this? Because I listen to the people who work there

The way I read it, the people at Google take pride in what they do and their whole corporate mantra “do no evil” actually appears to be true. I used to think Google was just a robot, spidering the Internet looking blindly for content. Then I discovered that Google was a company made up of people, and those people took a lot of pride in what they do, that led me to understand that Google was like any gardener … if you try to steal their carrots, you’ll get a shovel on your furry little head.

Qualities of a good site

While most of you probably spent your winter holiday sipping egg nog or drinking mulled cider, I spent mine watching a new series of posts to Google Video by Matt Cutts, the master of all things Google. Yes, I have a wife and no … this didn’t amuse her.

One video in particular caught my attention and I thought was worth mentioning here on my website. In it, Matt talks about the qualities of a good site and how to make your website more Google friendly.

I’m posting this here as much for my regular readers as for myself, as an easy reference to some of the best Search Engine Optimization advice I’ve ever heard.

Make your site crawl-able.  That’s really the best advice anybody can give you and if the master of Google repeats it, then you’ve got to believe it. One of the best ways to do this is to try to surf your website as a blind user. If it’s possible for person to surf your website without using graphics (especially Flash) then you’re one step closer to having an indexable site. It’s easy to understand why really, Google is a robot. That might be a surprise to people but all Google does (all day long) is surf the Internet, following link after link and indexing the content … if it can’t see the link (ie it’s hidden in a Flash animation) then Google can’t follow it.

Matt also suggests taking some time to look at your website to make sure that you’ve included a couple of things:

  • Site Map
  • Quality Content

Quality content? Yes, that’s huge. “Fundimentally, you need something interesting that sets you apart from the pack”. Makes perfect sense really, it’s all about making your website better for people, not Google.