Posts Tagged ‘monitors’

Monitoring Services

When it comes to knowing that your website is online, what’s the best way? There’s a process called network monitoring which is basically a computer tied to the internet which constantly checks to see if your website is online at a regular schedule. If it’s down, an email can be sent right away.

This same process can be used for stream monitoring and video stream monitoring and it’s a great way to ensure your website provider is doing their job, which of course is to keep your website online.

What is the purpose of monitoring?

To ensure high quality and availability in your streams, to track buffering time, throughput, user frustration, and much more! With optimized streaming, you can keep your visitors happy, improve your image, and guarantee the quality of your video streams without having to spend internal resources to maintain expensive connections. The best part is that with quality monitoring services, you can test your streams from all over the world and  know immediately when your streams are frustrating users.

Monitoring can be used to monitor not only websites but intranet solutions, rich media, business applications and even Internet enabled devices from coffee makers to earth movers.

Is your website available right now? Was your website available 10 minutes ago? What about an hour ago or during a major release? Do you know when it wasn’t available or for how long? As consumers become more reliant on the Internet, it’s important that your website be as reliable as your business.

Web monitoring remotely monitors your streaming media such as video and audio to ensure you have the confidence to say your online business is flawless. After all, in the modern world when customers can easily switch to another service provider at the click of a mouse, it’s it important to ensure that you’re always just a mouse click away?

If I could save you $125,000 what would you pay me?

My uncle used to run a business where he helped cities save money by making their parks more efficient. He was a landscape architect and helped plan better parks for the city in return for a percentage of what he would save the city in park upkeep over a few seasons.

What if I could give you a single piece of advice right now that would save your small company $125,000 or more? What if in the next 200 words, you gleaned the knowledge of how to save a company of 100 people as much money as  a nice house?

Better yet, what if my plan cost you little to nothing up front and you could implement it in an afternoon? Heck, what if I implemented it for you? You wouldn’t even have to lift a finger beyond a couple emails.

Just like my uncle, I’ve figured out a way to save organizations a ton of money and I’m willing to tell you exactly how to do it, if you want to reward me for saving you the money, you’re welcome to do it.

How much money can you save?

  • 25 employees – $10savings If I could save you $125,000 what would you pay me? image8,716
  • 50 employees – $111,857
  • 100 employees - $118,225
  • 250 employees - $138,003
  • 500 employees - $173,222
  • 1,000 employees - $252,116


Now that’s a lot of money right? That’s how much money you can save over a three year period simply be switching your email provider from a Microsoft Exchange server to a hosted solution with Google. You don’t have to believe me, you can see the savings for yourself (although they don’t include the cool graph).

So now you must be asking yourself what the catch is right? I haven’t found one. I’ve been using Google’s email hosting services for a couple of years now, the SPAM protection is so good that I openly publish my email all over my website (info@thisismyurl.com) and I have to deal with at most a dozen junk mail’s a week (notice that I don’t say “unwanted mail” … my mother has the address). I can access my email from anywhere, on any computer at any time and I never have to worry about my email box filling up.

The email service lets me use my own domain name (@thisismyurl.com), I can share an Outlook style calendar, common email directory and documents with others in my domain. I have a free Voice Over IP for making telephone calls directly off my computer and an instant messenger to talk to other domain users … all for free since my business is so small. 

Actually, to be honest that service list is just the tip of the iceberg. Google Apps lets me use (and share) a free online spreadsheet program, word processor and slideshow tool with other users or email it and open the results in any web browser.

Microsoft Presentation
Creative Commons License photo credit: Photo Mojo

It’s secure, connects to my iPhone  or a Blackberry, offers IMAP or POP3 connectivity, lets me send email through an SMTP protocol. I can schedule a meeting, check my calendar or connect to other calendars in my work group … while saving thousands of dollars, servers, software and headaches trying to get MS Exchange to work properly. Did I mention there’s no training required and no seminars for your IT team to jet off to?

So what are your IT guys going to say?

They’re going to tell you that Google Apps isn’t secure enough to use but Marc Benioff – Chairman and CEO of SalesForce.com believes it is, ”With Google Apps, everybody is running the same copy because it all comes from a central server. That’s a more secure and a more powerful way to run your business.”.

They’re going to tell you that it’s too complicated but GE’s Chief Technology Officer Gregory Simpson has lent his support to Google saying “GE is evaluating Google Apps for the easy access it provides to a suite of web applications, and the way they help people work together. Google has a natural advantage understanding how people interact online.”

They’ll tell you that you can’t run a serious company with it but Douglas Merrill, Google’s CIO and VP has this to say “We wanted to demonstrate that we believe so strongly in this product that we run our own company on it. Internal use of Google Apps should validate any requirements that Google makes for business users. In addition, it will improve the product for customers of all sizes, since any features added by Google’s engineers will benefit all users”.

More secure.

Simpler.

Serious.

In the end, you can save hundreds of thousands of dollars, save countless headaches, make your email more secure, easier to use and available globally  … while you free up valuable IT resources to focus on the core business model by taking email out of the hands of an overworked IT team and hosting it with the worlds leading expert, for less it’s a win win in any business model. 

My consulting fee

I figure it took you about 20 minutes at most to read through this posting, assuming you checked your own companies numbers over at Google, using my uncles system I should be collecting 25% of what I just saved you so if you’d like to send me a payment, I’ll be happy to help your IT team save you money both now and in the future.

How to get a PageRank of 5

For those of you who know nothing at all about PageRanks and Alexa rankings, let me explain that they’re the modern equivenant of a Nielsen ratings for websites. 

Alexa measures your website performance by volunteer users, in effect millions of average people agree to allow Alexa to collect statistics about their surfing habits and from that data, Alexa tracks and monitors activity on the Internet. At Halloween this year, Alexa ranked my website at 2,291,883. Today it’s at 231,354 which is a 1790% improvement for spending about 20 minutes a day on my website.

Google on the other hand ranks your website by looking at who your website connects to and in return, who connects to your website. That’s a pretty over simplified way to look at it but it’s also the general gist of the method. It’s a bit like a popularity contest, Google believes that if websites with high page ranks (the system is from 0 to 10) link to you consistently, your content must be of a certain value.

So now that you understand what a PageRank and Alexa ranking mean, here’s how I earned my respectable rankings in both … (drum roll anybody?) … quality content, consistently posted.

I know that you’re all hoping for a much better answer than that but sadly it’s the truth. My very good friend Chris Bavota jumped from a PR0 to a PR4 in just three months, doing exactly the same thing … he posts great articles that people love to read and he makes sure that he does it regularly.

Chris and I followed some easy to understand advice:

Once that was done, both Chris and I did what any self respecting blog owner would do:

  • we used deep linking techniques to ensure our readers know about related content on our website
  • we posted links to other peoples blogs, helping our readers find similar content
  • we let other blog owners know that we had articles of interest for their readers

There are no scams, no black hat SEO techniques, no short cuts and no tricks. Quality rankings on a quality search engine takes nothing more than a little bit of effort, quality content and the determination to contribute something positive to the Internet as a whole.

Simple Design Ideas to Increase Your Web Sales

How can a simple web design help increase your web sales? More importantly, does your website make it easier or harder for people to shop on your website? These are some pretty basic questions that every website owner should be asking themselves but oddly, most of the time the choice of how to design a website is left up to the IT department, the same people who put monitors on desks and wear Pong t-shirts to the office.

If we take a look at two highly successful websites, Apple.ca and Bell.ca (yes, I am Canadian) we can see what millions of dollars of market research has determined is good design.

bell canada 20081008 300x217 Simple Design Ideas to Increase Your Web Sales imageBell Canada had determined that using only a few colors will help them tie online branding into real world branding. The few colors they’ve used correspond to the colors they use in their print materials but it also simplifies the design, allowing us to focus on the content. They easily provide options for shopping, navigation and support with little confusion for the user. Simply put, users can not make the wrong choice because Bell has made it too easy for them to make the right choice.

apple 20081008 260x300 Simple Design Ideas to Increase Your Web Sales imageThere are a few proven, indisputable truths in marketing and Apple has used every one of them in their corporate website. First and foremost, only show people what they need to see. If they want to see more, they can click the carefully designed tabs but by default users should only seen content that will help them make the decision to purchase. Secondly, Apple has been sure to design an interface that’s so easy to use that anybody from a grade school kid to a grandparent could figure it out. That’s not an accident, so we should learn from it. Finally, the design is clean. People like clean, clear and professional.

If you own your own website and you’re disappointed in the volume of sales, take a look at your own website and then look at those two examples above. Really look. If you want to compete on the web, your site should be as easy to use and professional at the ones featured here.