Posts Tagged ‘organic marketing’

What does a PageRank really mean?

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When it comes to marketing your business on the Internet there are two basic ways to promote yourself, the first is through paid advertising such as banner ads and sponsorships but the second is called Organic Marketing and it’s the process of people finding your website through free methods such as search engines, social media and other forms of free links to your website.

The most important form of Organic Marketing is being found on the results pages of a popular search engine such as Google but how does Google rank those results and how does it know who’s the best to link to? In order to determine which websites to return as part of their Search Engine Results Pages (SERP’s), Google employees a proprietary technology called PageRank, this system of ranking webpages does two important things:

  1. PageRank returns high quality links for visitors, which in turn increases Google’s reliability and;
  2. PageRank removes poor quality links for visitors, also increasing Google’s value to consumers

How PageRank Works

The exact formula’s used to calculate the PageRank system are hidden but based on the original patent and filed documents, PageRank works by calculating a value for your website based on both the volume and quality of websites which link to your website. What that means is that making your website popular is not only a matter of increasing the number of links from websites to your website but also the quality of links from those websites to your website.

For example, here are the PageRanks for some popular websites:

These PageRank results are based on a number of factors but primarily, the sheer volume of websites which are linking to each. For example, 45,000 websites link to CNN.com while only 12,000 link to NBC.com but if you delve deeper into the PageRank formula you’ll also discover that the CNN.com links are most likely a higher PageRank value themselves.

A Simplified Understanding of PageRank

To make it easier to understand how Google calculates PageRank, let’s assume that each PageRank value is worth a certain number of votes but since we know that higher PageRanks are worth more, we can assign more weight to each.

PageRank Vote Weight
0 0
1 1
2 4
3 8
4 16
5 32
6 64
7 128
8 256
9 512
10 1024

If we use the chart above as a rough indicator of the PageRank model (remember nobody really knows how they assign values) than we can determine that the best way to increase the positioning of a website on Google is to increase the number of people linking, but also the quality of people linking.

For example,receiving 1,000 links from poor quality website (PageRank 1) would return 1,000 votes but a single link from a popular website such as CNN.com (PageRank 10) would be worth 1024 votes.

Using the same example, receiving a million links from websites Google considers to be worthless (PageRank 0) or damaging (spam websites, sites that spread viruses etc), would result in no bonus to your website.

What does a PageRank really mean?

With this understanding of how Google calculates PageRank, it is easy to understand then that Google uses PageRank to determine the value of your business and it’s website simply be determining both the quantity and quality of websites which link to your business.

Websites with a high PageRank rank higher on Search Engine Results Pages, which allows more potential customers to find them but PageRank is just one of many factors which leads to higher visibility and should be treated as just one step in your Organic Marketing campaign. You can download the Google Toolbar for free to see the PageRank of each website you’re visiting or if you would like to learn more about our Social Media Marketing, including Organic Link Building please feel free to contact Ross Creative.

How to start your own business, easily.

Making money online is really a lot simpler than most people would ever imagine, it really comes down to three easy steps.

First, you need to have a product people want to buy.

Second, you need to be able to sell the product to people.

Finally, you need to be able to collect money from people effectively.

What’s great about the Internet is that all these things are already completed!

Let’s say for example that you want to sell t shirts online. The first thing you’ll need is to find a t shirts wholesale supplier. Luckily, you can pick up a blank t shirt or several hundred blank shirts from a good company. The beauty of ordering blank t-shirts is that you can literally print straight from you computer to meet the needs of custom orders!

The second step? Using WordPress, a simple store can be setup which allows you to sell products to users locally or around the world. WordPress is a perfect solution for many small business owners because when it’s setup correctly it can take care of organic marketing, search engine optimization, site maps and other technical aspects automatically.

Finally, you need to  be able to accept payment and ship the goods to users. Using PayPal, you can quickly and easily accept online payments plus PayPal has built in integration to the US Postal Service for easy printing of mailing labels. PayPal even lets you buy and print stamps directly from their easy to use website.

So there you have, three easy steps to finding a supplier, building a website and accepting online payments for small business owners just venturing onto the web. If you have questions, I’d love to hear from you or if you’d like to add to the discussion please feel free to contribute your thoughts.

Organic Marketing is Free Marketing

Fresh Post at thingsidoformoney.com: Organic Marketing is Free Marketing

Remember the old saying Content is King? Well, nowhere is it more true than here on the Internet and in particular when it comes to a special kind on online marketing called Organic Marketing.

Read More

Seven SEO Articles in Seven Minutes

Ann Smarty put together an awesome article called Getting SEO Value from Follow-up Posts that’ll help you rediscover how your old content can help you keep readers interested as well as increase your SEO skills. Susan has ten quick tips that we all tend to forget, but can make all the difference in the world. Musa talks about SEO and customer service, there’s a neat piece on PHP Nuke and social media rather than SEO that’s really worth taking a look at as it helps define the line between people vs. machines in content. Speaking of an evolving form of SEO, organic marketing is big and today had a great guide to organic marketing.

If you’re pegging any hopes on the new Microsoft engine, there’s a great story here as well as the source link here.

How do I get to the top of Google?

So what’s the secret to getting to the top of Google’s search engine? Nothing. There is no secret and there’s no reason to pay an SEO firm or consultant to get you there, honestly … you can do it yourself if you have the time to learn and implement the basic advice of people who know what they’re talking about.

First, let’s establish that one simple fact … there are no secrets. In fact, everything you need to know is online at the Webmaster Guidelines at Google and for those of you  need even more help, there is plenty of places here on my site to read about what Google wants.

Now, I should point out that I’m not a Google expert or even an SEO specialist (although I do offer similar services). I’m an organic marketing specialist if that title even exists … in order to do that I believe a website must meet three basic guidelines:

Technical

A web page is a computer document, much the same as a document produced by Microsoft Word and just like word processing documents it has to be opened and read by other computers. Now, we’ve all tried opening a WordPerfect document in Word or an OpenOffice resume in Pages and it always ends the same right? …. it doesn’t work. Why not?

The reason it doesn’t work is simple, the basic structure of how the documents are written are not compatible with the software trying to open them. The web works the exact same way. Web browsers from Lynx to Internet Explorer open your web page documents and read the content. If they can’t read the content, they can’t display the document … makes sense right? OK so here’s the kicker … Google uses a tool called a web spider to crawl your website in order to read the content and add it to their index. If your web page is poorly written, Google can’t open it and has to move onto another website.

So rule number one to getting to the top of Google? Make sure that Google can read your website.

Design

There’s a catch-22 when it comes to Google, Google doesn’t care about design but Google cares how your web content is designed. Technically, it couldn’t care less about your websites looks but it does care about how your website is structured, how the content is organized and how the overall site appears to both spiders and people visiting your web page.

In order to make sure that your website ranks well with Google, you’ll have to ensure that your documents are properly structures, the content is readable and that it appears the same to search engines as it does to people. Often times, I have clients ask if they can upload Flash version of their website but hide Google friendly text in a hidden layer somewhere on the page … sure you can but that’s not being very honest is it? 

Rule number two to getting your website at the top of Google? Design content for people, not robots.

Content

Rule number three, have great content.

Honestly, I can’t make it more clear than what I’ve written here. Take a moment to stop thinking about Google as a company or a website to beat and start thinking about it as a group of people who are working towards a common goal, as I’ve written before … they’re very smart people and they spend a lot of time trying to make the Internet a better place, so when they catch people trying to scam them by breaking these simple rules … don’t be surprised to find your website banned.

25 Things to Do to Increase Your Website Traffic Right Now

Everybody wants to be successful on the Internet right? Of course we do, nobody want’s to be sitting at home on prom night especially when there’s money involved so how do we do it? Well, here’s a list of 25 things you can do right now to increase your website traffic …

Make Your Content Accessible

Use the SEO Checker I built to see what Google can see. This tool will also help you understand what visually impaired people in your community can see … they make up almost 10% of the population, so can you really afford to only appeal to 90% of the market? 

Use Valid xHTML Markup

xHTML is the language web pages should be built in. If you write your page in sloppy code, it’ll be harder for web browsers to display it properly so just like a Word document, you have to save it in the right format for your audience to read it.

Translate Your Content

thisismyurl.com is available in 20 languages, 40% of my traffic comes from outside the US and Canada and is viewed in a language other than English using a free online translation service, I know it’s flawed but it’s the best I can offer and people learn from my postings.

Understand Keywords

Keywords are the heart and soul of the Internet, they’re like fresh pasta in Italian cooking or eye shadow to drag queens … if you don’t understand the value and application of keywords, get off the Internet.

Build Relationships with Other Websites

Almost half my traffic comes from Google, the other half? Came from other websites and referrals from great people that I taught something to and in turn taught me a lot.

Add a Google Sitemap

Google want’s nothing more than to know about you, it’s the companies only goal in the universe, so help them to help you.

Help People

Speaking of helping, help people. When you see a website with an error or run into a problem on a site, let them know. If you can fix a glitch, tell them how … I’ve picked up countless readers and sources of inspiration by simply being supportive.

Use Analytics

Back to Google for a second, they have a tool called Google Analytics. It’s free, it’s powerful and it’ll help you understand your audience.

Join Social Networking Sites

Websites like LinkedIn and Facebook are powerful tools to help people. Helping people leads to trust, trust leads to prospects and prospects lead to clients.

Add Fresh Content

Ask yourself, why do people come back to your boring old stale content? They don’t. If you ran a restaurant you’d have daily specials right? Well I think running a restaurant is easier than running a website, so make sure you have fresh content served daily.

Know Who’s Better Than You

There are a lot of web sites out there that are better than me:

 

 

Know who’s better than you and read them every day. The best way to learn is to know you need to learn. (btw, if you didn’t make the list don’t be sad I have hundreds of sites I read every week, these are just the first ones I though of)

Respond to Criticism

There’s a lot of things that I write on my blog that are not as well researched as they could be, and when I’m corrected I love it. You’ll notice if you pan through my comments that I don’t remove the negative … in fact I relish them. If people take the time to point out your flaws, thank them and you’ll grow.

Write Good Content

The best way to build traffic to your website? Make people want to come back. It’s harder to get new visitors than to keep your old ones.

Be Timely

Write about things that you know will be timely but don’t chase trends, it’s not relevant what others are writing about … only what your readers are reading about.

Get to Know Yourself

The past five months of blogging have taught me a lot about myself, I look back at some of the early pieces I wrote and know that I’ve changed. That’s part of what blogging is, it’s about growing not only as a business but also as a person and learning new things.

Make your Title Tag Valuable

Your title tag is a critical piece of the organic marketing puzzle, if you don’t understand how or why to use it properly … excuse my french but vous êtes vissé

Add an RSS Feed

I don’t care what type of business you are … if you can add an RSS feed to your web site do it! Let people know what you’re up to if they want to know. Same goes for Twitter, use it to exploit your interests.

Give Stuff Away For Free

I love giving things away for free. I have website templates, plugins and artwork people can download for free as well as over 600 pages of advice here on my website. Guess what? It cost me nothing and it put me on Alexa’s radar without having to do anything complicated.

Respect Your Audience

There’s only one thing more important then you on your website, your audience. Take time to get to know them and help them.

Know Your Goals

Why do you own a website? You’d be surprised how many people have no idea why they want to run a website … it’s a little sad really.

Use a Content Manager

Websites that are build on a content management system (I use WordPress) make it easier for people to update their websites. Websites that are updated more often get more traffic.

Read Matt’s Articles

Matt Cutts is Google. Actually he’s not but he’s the face of Google, the man who talks to all of us and tells us what Google is thinking, explains what they’re up to and helps lowly web masters to interact better. His job … to help the public make the most of Google, so why don’t you read his blog?

Join Forums

Forums are a great place to generate free traffic to your blog. They help you build relationships with other bloggers, build respect in the community and get into endless conversations about topics that interest you.

Comment on Other Websites

One of the most overlooked methods for building traffic to your website is to simply comment on other peoples websites. Remember my point about helping others? Point out flaws or add to the conversation and you’ll be generating great traffic back to your website.

Analyze and Adapt

Finally … the most important point … look at your analytics often and improve your website to help your audience make the most of your content.

Charity Donation

We all know that you can donate auto to charity and help the needy but many of you didn’t realize until last fall that you can help build a website for charities simply by adding a link from your own site to mine. Dozens of people helped local charities by helping me build a blog, which I’m sure we can all agree is much easier than donating a car to charity. 

This spring I want to help even more charities including children’s charities to benefit from my seo search engine marketing, organic marketing and website hosting offers but do do that I need to find some sponsors who are willing to help local charities by donating to them. With the global economy in a bit of a melt down, charities for children are going to need more and more help to build a great website and compete with stronger search engine optimization, it’s my hope that there are some great companies out there who would like to support these local groups by sponsoring a website, blog or search engine marketing package. 

In return for sponsoring a charity, I will match any donation by cutting my rates in half and building or managing charity websites for a fraction of what even an in-house design team can offer. I’ve been asked by a few people why I’m so passionate about donating to charities these days and the only answer I can think of is because building great websites to help rich people get richer has become dull. I want to start building websites that matter and helping charities to make the most of the Internet to raise money, build better websites and increase donations the way Obama did during the build up to the last election. In short, I want to help save the world.

If I can locate just a couple of companies or individuals who would like to donate to charity understand the power of search engine optimization and online marketing, it is my hope that I can turn a small donation from individuals into a cutting edge online fund raising tool such as a  blog with great web design and powerful online donation tool capable of helping the local charities grow.

Of course, if you’d prefer to donate something other than cash, you’re always welcome to donate boat to charity and I’ll turn it into a great new website complete with internet search engine optimization, a WordPress powered blog, online marketing and complete content management tool.

Get a Free Web Site

So I was over on Dat Money and saw a great idea, he’s giving away free banners for your website in return for a link in the footer of your website. Now that’s a great deal and one that I hope a lot of you consider taking him up on. This is a great way for community centers or churches to get a free banner for their website and looking over his work it’s actually pretty good. 

Getting stuff for free is one of the coolest things about the Internet, and his idea of giving away a free website header is one of the best ideas I’ve seen for building your organic marketing potential, it really is a great idea and one that I’m kicking myself for not thinking of, but I think that I can one up him. 

I’ll give you a free website.

Got your attention? Great. So here’s the deal, you’ll get:

  • A free domain name to help brand your business
  • $25 free Yahoo credits to promote your new website
  • $50 in free Google credits to buy AdWords on the worlds most popular ad network
  • A free installation of WordPress, the best content management tool around
  • Your choice of thousands of free themes which I’ll install for you
  • Free Search Engine Optimization for your new website
  • Free integration of Google Analytics
  • Free integration of Google Web Master Tools
  • A free XML sitemap for your website
  • Free website caching controls
  • Free SPAM protection for your blog
  • Free integration in WordPress statistics
  • Five free eBooks about online marketing
  • UNLIMITED Hosting Space, you can store as much as you want!
  • UNLIMITED File Transfer so you don’t have to worry about having too much traffic
  • UNLIMITED Domains, you can run as many websites as you want
  • 2,500 POP/Imap Email Accounts for you and your business
  • SSH (Secure Shell), SSL, FTP, Stats, CGI, Ruby (RoR), Perl, PHP, MySQL

So you’ve got to be asking yourself what I want in return right? What’s the catch? How am I going to take advantage of you? Well of course there’s a catch so here it is, these are the things that I want in return:

  1. I want you to sign up for a hosting account with BlueHost using my affiliate link
  2. I want you to agree to let me place a small credit link from your new website to mine

Now some of you will point to #1 and say wait .. that’s not free but look closer, once you signup with BlueHost they’ll give you a free domain name as well as $25 at Yahoo and $50 at Google, so signing up with BlueHost costs you nothing.

So what happens next? After you sign up with BlueHost, you’ll pick a theme from the WordPress Theme Directory, select one of my free themes or provide your own functional theme for WordPress. Once that’s done, I’ll setup your website for you and ensure it’s functional on your new domain name.

I don’t think you’ll find a better deal than this, and I’m only going to do it for the first 25 people to signup with BlueHost using this deal.

Using Tags as Meta Keywords in WordPress

One of the more interesting changes in WordPress was the inclusion of Tags, they’re used to help sort content on a website along the same lines as categories but in a very different way. Let’s take a look at how a website can use Tags to improve their organic marketing value but also how to use them effectively on just about any type of website.

Now the first thing to consider is what a Tag is. I’ve found it hard to explain these to people with no blogging experience so instead of trying to teach new comers about the technical validitity of Tags I simply want you to think of them as keywords and phrases from an article. For example, if you’ve written an article about chicken soup, it may go into the Soup category of your website with a great title such as Hearty Chicken Soup for a Cold Day but how do you help users find it when they’re looking for Chicken recipes?  Well, you could add it to the Chicken category as well but what about the Noodle category? Celery? … where does it end? That’s where Tags come in. You can put your entry in whichever category you believe best suites the recipe and then add Tags such as:

  • chicken
  • soup
  • celery
  • winter day
  • hearty

These Tags become almost like child entries on the posting, now users can navigate quickly between web posts in either the category (Soup) or the tags (chicken, soup, celery, winter day, hearty) quickly. Giving users this ability will increase your audience retention rate as well as provide greater opportunity for users to find what they’re looking for.

metatags Using Tags as Meta Keywords in WordPress imageNow this leads me to a funny problem with WordPress and I already know that some WP loyalists will come out cursing that there are plugins to deal with this problem but, WordPress has lousy Search Engine Optimization which is critical for quality organic marketing. The trick is that you want to add quality keywords to the header of your document to help search engines make the most of the content on your page and we do this using the <meta name=”keywords” content=”" /> tag. The exact content is always a pain except, we already happen to know exactly what this article is about … because we’ve included a list of Tags, so why not use the Tags from our post as the keywords?

To do this, all you need to do is edit your header.php file (located in the wp-content/themes/your theme/ directory) and add the following code:

 

<?php if(is_single()) {?>

<meta name=”keywords” content=”<?php echo csv_tags();

 

function csv_tags() {
    $posttags = get_the_tags();
    foreach((array)$posttags as $tag) {
        $csv_tags .= $tag->name . ‘,’;
    }
return $cvs_tags;
}

}
?>” />

 

 

What this code does is devilishly simple, if the page is a post (that’s what is_single() means) then load the Tags for the most and separate each with a comma before writing them to the web browser. Now your web pages will display a list of keywords that matches your Tags.

suggested tags 300x79 Using Tags as Meta Keywords in WordPress imageHow then, do you decide what Tags your page should use? I love a simple plugin for WordPress called Simple Tags. Not only does it do basically the same as the code above without forcing you to edit your page but it also lets you fetch the best keywords for your article straight from one of the top search engines on the planet.

What SEO Web Sites do I read?

While most web designers are busy pushing pixels around a screen, I’m busy fixing my clients websites and making them more search engine friendly, I don’t really like the term SEO (search engine optimization) because what I do is try to make websites more friendly for organic marketing while also increasing their appeal to search engines. My theory is simply, search engines are only one source of traffic so building websites should be about optimizing organic marketing, not trying to trick search engines.

So what websites have I been reading lately to help me increase my clients chances of succeeding on the web? It might surprise you. There’s a great article over at Darren Jamieson’s blog called SEO benefits of the ‘follow up post’ and another fantastic post called Webmaster Utilities We Dig (which would have been a lot funnier if they’d called it Webmaster Utilities We Digg). Both articles are informative and amusing, well worth the read.

There’s a great video of Joost de Valk talking about SEO that I watched last night while drinking a glass of wine from Castello Romitorio, I’m not sure which I enjoyed more but we’ll talk about that another time. I generally try to read  David Naylor’s blog at least once a month. He’s an SEO chap from Exeter which is near a little town called Crediton which happens to have a lovely pub and some amazing cider just outside the town which as you can imagine is more than enough reason to read his blog.

You’ll notice that all these blogs have a few things in common, they’re not hard core marketing websites and they’re not complex sales sites. Each provides great information, informative content and makes a personal connection with the reader. The other thing that you’ll notice? They all have great PageRanks … which proves that even if they’re not making a lot of money  at blogging they really know what they’re doing.

SEO News Worth Watching

Search Engine Watch pointed to Bill Slawski’s latest patent find, an application by Yahoo entitled Automated System to Improve Search Engine Optimization on Web Pages. For anybody interested in organic marketing trends, all three of these articles are a must read.  There’s another piece at Yahoo Plans to Automate SEO that summaries much the same thing.

Avoiding SEO mistakes is pretty easy these days as long as you follow some basic guidelines but where oh where can you gain access to these oracles of knowledge? Frankly, I’d start by reading the Google SEO & Quality Guidelines and Yahoo SEO Guidelines. After you’re done that, take a look through my own blog here or pop over to read Blog SEO Tips: Top SEO Mistakes to Avoid and Basic SEO Tools for Real Estate.

My article yesterday about Improving your SEO with Site Maps will be able to walk some of you through the simple art of WordPress SEO and you all should check out the new contest I’ve posted for this month, with three great prizes for all of you!

Improve your SEO with Site Maps

Every day people take the time to read my posts on building better websites and optimizing website content but I’ve not written about one of the most important aspects of Search Engine Optimization previously, the dreaded site map. To be honest, I haven’t written about it because I assumed everybody knew how important a site map was and simply implemented them without question. Apparently I was wrong.

Let’s start by determining what I mean by a site map and then we can look at how to properly use one. There are two types of site maps common on the Internet today. The first is a hypertext document filled with all the links on your website, organized in a way that is comfortable for people  to read. The second is an XML data file designed for search engines and other computers to read.

Both types of site maps are important for SEO (let’s call it organic marketing instead) because it helps search engines and visitors traverse your website more effectively. Visually, having a site map allows visitors to quickly load an index of all the pages on your website and find what they’re looking for while it also allows search engines to link to various pages and ensures your whole website is indexed. Mechanically, the XML variety also provides major search engines with the ability to know when pages are updated on a website.

In essence, a site map is a document that acts as a table of contents for your website and both people and machines use it the same way, to rapidly find areas of your website which would otherwise be difficult to locate.

For those of us who have had our websites designed in WordPress, the task of implimenting a site map is pretty straight forward. Simply download and install a plugin such as the Google XML Sitemaps before signing up for a Google Web Master Tools account. Once you’re signed up, you can specify the URL of your XML file and you’re all done.

Articles worth reading:

What would you trade for a great website?

Wow, the economy is in the crapper and despite the reassurances of the President last week I’m not feeling much better. OK, that’s actually a lie. The bad economy doesn’t really affect me directly, I live in a government town of about 40,000 people where housing prices are still steady and new home starts? They’re down from last year but more due to the cold weather and labor shortages then anything else but I get that all over the US (and around the world) that’s not the case so instead of trying to sell you a website (even if you do need it) I want to know what you’ll trade me for a great website.

I’ll give you a free basic WordPress website just for signing up with BlueHost which is a great start but I bet there’s a lot of people out there who need more than a starter site and frankly I’m bored off my truck sitting home right now. Don’t feel too bad for me, I have fresh contracts starting up in the spring and I just left a great government contract so I’m not exactly in a bad place right now but what I’d really like to do is broaden my portfolio and add some new, exciting projects to my resume.

I have over 15 years experience in the web industry, which means that I literally started building for the first web browsers and have continued to build my experience and skills to match the current technology. I am a well rounded programmer with xHTML, XML SGML and HTML markup experience as well as a master of tableless design and CSS. I can script in PHP, ASP, JavaScript and ColdFusion as well as program in BASIC, .net and C++. My  design skills are top notch, I am a certified expert in the use of Photoshop and Dreamweaver, excellent in Illustrator and a master of web design and usability. Beyond looking pretty, I build websites that are W3C compliant, compatible with the full range of web browsers, optimized for search engines and organic marketing as well as tested to ensure they’re readable by the visually impaired and meet government standards. I can build Facebook applications, I am a master of WordPress and understand social media very well.

In short, I am just the type of web master that most people dream of having on their team but I live in a small town with few IT jobs. Over the years I have been the Web Master for Corel, built web properties for the International Montery Fund, the United Nations and the Smithsonian Museum. I need to find work and I’m not too proud to ask, so please if you can use an out-of-work hired gun and have anything that I can work on remotely or would like to fly me in for some contract work, I would love to hear from you.

Of course the obvious question is … what would I be willing to take right? I’m like every web guy out there, I’d love to get some quality advertising in print, radio, TV or online and I’d love to have some gift certificates for hotels or tourist attractions around the world. I’ll take your AirMiles if you’re willing to part with them and I’ll gladly take any old Wii/xBox or PS3 games you happen to have. If you happen to live in driving distance to Fredericton New Brunswick, I’ll gladly let you put in a kitchen for me or shingle my roof in the spring.

So, let’s talk turkey.