What does a PageRank really mean?
When it comes to marketing your business on the Internet there are two basic ways to promote yourself, the first is through paid advertising such as banner ads and sponsorships but the second is called Organic Marketing and it’s the process of people finding your website through free methods such as search engines, social media and other forms of free links to your website.
The most important form of Organic Marketing is being found on the results pages of a popular search engine such as Google but how does Google rank those results and how does it know who’s the best to link to? In order to determine which websites to return as part of their Search Engine Results Pages (SERP’s), Google employees a proprietary technology called PageRank, this system of ranking webpages does two important things:
- PageRank returns high quality links for visitors, which in turn increases Google’s reliability and;
- PageRank removes poor quality links for visitors, also increasing Google’s value to consumers
How PageRank Works
The exact formula’s used to calculate the PageRank system are hidden but based on the original patent and filed documents, PageRank works by calculating a value for your website based on both the volume and quality of websites which link to your website. What that means is that making your website popular is not only a matter of increasing the number of links from websites to your website but also the quality of links from those websites to your website.
For example, here are the PageRanks for some popular websites:
- CNN.com – 10
- Google.com – 10
- Yahoo.com – 9
- Microsoft.com – 9
- ESPN.com – 8
- Apple.com – 8
- NBC.com – 7
These PageRank results are based on a number of factors but primarily, the sheer volume of websites which are linking to each. For example, 45,000 websites link to CNN.com while only 12,000 link to NBC.com but if you delve deeper into the PageRank formula you’ll also discover that the CNN.com links are most likely a higher PageRank value themselves.
A Simplified Understanding of PageRank
To make it easier to understand how Google calculates PageRank, let’s assume that each PageRank value is worth a certain number of votes but since we know that higher PageRanks are worth more, we can assign more weight to each.
| PageRank | Vote Weight |
| 0 | 0 |
| 1 | 1 |
| 2 | 4 |
| 3 | 8 |
| 4 | 16 |
| 5 | 32 |
| 6 | 64 |
| 7 | 128 |
| 8 | 256 |
| 9 | 512 |
| 10 | 1024 |
If we use the chart above as a rough indicator of the PageRank model (remember nobody really knows how they assign values) than we can determine that the best way to increase the positioning of a website on Google is to increase the number of people linking, but also the quality of people linking.
For example,receiving 1,000 links from poor quality website (PageRank 1) would return 1,000 votes but a single link from a popular website such as CNN.com (PageRank 10) would be worth 1024 votes.
Using the same example, receiving a million links from websites Google considers to be worthless (PageRank 0) or damaging (spam websites, sites that spread viruses etc), would result in no bonus to your website.
What does a PageRank really mean?
With this understanding of how Google calculates PageRank, it is easy to understand then that Google uses PageRank to determine the value of your business and it’s website simply be determining both the quantity and quality of websites which link to your business.
Websites with a high PageRank rank higher on Search Engine Results Pages, which allows more potential customers to find them but PageRank is just one of many factors which leads to higher visibility and should be treated as just one step in your Organic Marketing campaign. You can download the Google Toolbar for free to see the PageRank of each website you’re visiting or if you would like to learn more about our Social Media Marketing, including Organic Link Building please feel free to contact Ross Creative.








Mar
2009
25 Things to Do to Increase Your Website Traffic Right Now
Everybody wants to be successful on the Internet right? Of course we do, nobody want’s to be sitting at home on prom night especially when there’s money involved so how do we do it? Well, here’s a list of 25 things you can do right now to increase your website traffic …
Make Your Content Accessible
Use the SEO Checker I built to see what Google can see. This tool will also help you understand what visually impaired people in your community can see … they make up almost 10% of the population, so can you really afford to only appeal to 90% of the market?
Use Valid xHTML Markup
xHTML is the language web pages should be built in. If you write your page in sloppy code, it’ll be harder for web browsers to display it properly so just like a Word document, you have to save it in the right format for your audience to read it.
Translate Your Content
thisismyurl.com is available in 20 languages, 40% of my traffic comes from outside the US and Canada and is viewed in a language other than English using a free online translation service, I know it’s flawed but it’s the best I can offer and people learn from my postings.
Understand Keywords
Keywords are the heart and soul of the Internet, they’re like fresh pasta in Italian cooking or eye shadow to drag queens … if you don’t understand the value and application of keywords, get off the Internet.
Build Relationships with Other Websites
Almost half my traffic comes from Google, the other half? Came from other websites and referrals from great people that I taught something to and in turn taught me a lot.
Add a Google Sitemap
Google want’s nothing more than to know about you, it’s the companies only goal in the universe, so help them to help you.
Help People
Speaking of helping, help people. When you see a website with an error or run into a problem on a site, let them know. If you can fix a glitch, tell them how … I’ve picked up countless readers and sources of inspiration by simply being supportive.
Use Analytics
Back to Google for a second, they have a tool called Google Analytics. It’s free, it’s powerful and it’ll help you understand your audience.
Join Social Networking Sites
Websites like LinkedIn and Facebook are powerful tools to help people. Helping people leads to trust, trust leads to prospects and prospects lead to clients.
Add Fresh Content
Ask yourself, why do people come back to your boring old stale content? They don’t. If you ran a restaurant you’d have daily specials right? Well I think running a restaurant is easier than running a website, so make sure you have fresh content served daily.
Know Who’s Better Than You
There are a lot of web sites out there that are better than me:
Know who’s better than you and read them every day. The best way to learn is to know you need to learn. (btw, if you didn’t make the list don’t be sad I have hundreds of sites I read every week, these are just the first ones I though of)
Respond to Criticism
There’s a lot of things that I write on my blog that are not as well researched as they could be, and when I’m corrected I love it. You’ll notice if you pan through my comments that I don’t remove the negative … in fact I relish them. If people take the time to point out your flaws, thank them and you’ll grow.
Write Good Content
The best way to build traffic to your website? Make people want to come back. It’s harder to get new visitors than to keep your old ones.
Be Timely
Write about things that you know will be timely but don’t chase trends, it’s not relevant what others are writing about … only what your readers are reading about.
Get to Know Yourself
The past five months of blogging have taught me a lot about myself, I look back at some of the early pieces I wrote and know that I’ve changed. That’s part of what blogging is, it’s about growing not only as a business but also as a person and learning new things.
Make your Title Tag Valuable
Your title tag is a critical piece of the organic marketing puzzle, if you don’t understand how or why to use it properly … excuse my french but vous êtes vissé.
Add an RSS Feed
I don’t care what type of business you are … if you can add an RSS feed to your web site do it! Let people know what you’re up to if they want to know. Same goes for Twitter, use it to exploit your interests.
Give Stuff Away For Free
I love giving things away for free. I have website templates, plugins and artwork people can download for free as well as over 600 pages of advice here on my website. Guess what? It cost me nothing and it put me on Alexa’s radar without having to do anything complicated.
Respect Your Audience
There’s only one thing more important then you on your website, your audience. Take time to get to know them and help them.
Know Your Goals
Why do you own a website? You’d be surprised how many people have no idea why they want to run a website … it’s a little sad really.
Use a Content Manager
Websites that are build on a content management system (I use WordPress) make it easier for people to update their websites. Websites that are updated more often get more traffic.
Read Matt’s Articles
Matt Cutts is Google. Actually he’s not but he’s the face of Google, the man who talks to all of us and tells us what Google is thinking, explains what they’re up to and helps lowly web masters to interact better. His job … to help the public make the most of Google, so why don’t you read his blog?
Join Forums
Forums are a great place to generate free traffic to your blog. They help you build relationships with other bloggers, build respect in the community and get into endless conversations about topics that interest you.
Comment on Other Websites
One of the most overlooked methods for building traffic to your website is to simply comment on other peoples websites. Remember my point about helping others? Point out flaws or add to the conversation and you’ll be generating great traffic back to your website.
Analyze and Adapt
Finally … the most important point … look at your analytics often and improve your website to help your audience make the most of your content.
Tags: advice, analytics, blog, building, comment, content management system, content manager, Facebook, forums, google analytics, html, Learning, lorelle, matt cutts, organic marketing, Plugins, search, templates, translate, web browsers, web master, web masters, WordPress
Posted in Marketing Advice