Posts Tagged ‘photoshop’

Five simple things I did to increase traffic to my website.

When I started thisismyurl.com I didn’t have a loyal base of visitors, in fact I barely had a trickle of traffic. For the first month, I only received a couple visitors each day but now, five months after launching my website I receive a few hundred unique visitors everyday. Still not huge numbers but it’s a start right?

I follow five simple rules that I believe helped me build a successful website, five rules that everybody can follow.

  1. I posted simple, honest content. Most the content on my website is designed for people with little technical expertise who need to solve a problem. This is an easy way to generate traffic, find a problem and help people solve it.
  2. I posted content often. While I was building my website traffic I often posted content twice a day to help establish new visitors, then once I knew people had taken the time to read my posts I began posting less frequently but with more focus on content.
  3. I posted what people wanted. I spend a lot of time looking at the stats for my website and I know what articles people read and which are worthless. The articles people read inspire me to write more (better) content on similar subjects while the less popular posts are reviewed and improved.
  4. I posted different kinds of content. When I started out I made a lot of mistakes (and still do) but by testing different content styles, I’ve learnt the proper length for many posts and how to make them more readable for the audience.
  5. I posted what I knew about. Instead of trying to chase trends or break news stories, I posted content designed to help business owners make better websites, a lot of it is still pretty technical but it’s getting more ‘people’ friendly everyday.

What I’ve learnt over the past five months is that people love free stuff. My post popular page by far is Fundraising Thermometer Plugin for Wordpress a free plugin for WordPress designed to help charities display their current fundraising level. My second most popular post is another WordPress plugin called WordPress Plugin to automatically update the copyright notice., a simple post to allow the display of copyright details on a post. Other popular posts on my blog have been:

  1. How to center content with CSS and HTML
  2. No More Frames Plugin for WordPress
  3. Code Free Pong
  4. How to make awesome 3d icons in Adobe Fireworks
  5. How to create a reflective website image in Photoshop

As a website owner, the best way for you to increase your website traffic is to understand what people want and give it to them. This might sound like common sense logic but often times we as business owners (because my website really is a business) forget that serving content is about the reader, not the writer.

Happy five months of reading my website, I look forward to another great month writing.

Web Jobs and What People Really Do

These days I spend a lot of time looking at job postings around the Internet, it’s a tough place to be especially since most recruiters have no idea what web people do and those who are aware of the industry are often completely unaware of the ridiculous nature of their requests. The other day I saw a posting on Monster for:

a Senior Web Developer with 6+ years Adobe Flex experience and a working knowledge of Word, office printers and networks.

First … Flex was only invented in 2004. Second, it’s a specialty … Flex experts are like dessert chefs, asking them to be good at washing dishes in addition to making authentic French meringues will not get you qualified candidates, it will get you dish washers. Here’s a quick look at what I believe are accurate descriptions of jobs in my industry:

Web Designers

A web designer is a pixel pusher, they use Adobe Photoshop or similar tools to create Graphical User Interfaces to be converted to Hypertext Markup Language. Ideal web designers sway to one of two sub specialties, they are either functionally capable Usability Specialists or entry level Web Developers in addition to being a designer. Web Designers are artists, akin to Graphic Designers and photographers and rarely have a university degree, though most go to college.

Multimedia Specialists

There are sadly, dozens of areas of Specialists in the Web field from those who specialize in Flash or Flex to QuickTime, Shockwave, 3D artists and those who work in the video or audio production fields. Often these Specialists will have backgrounds in design as well as their media specialization. Few in the industry have degrees, and only a handful have college diplomas since the work is profitable from an early age.

Web Developers

A web developer programs websites using the Hypertext Markup Language to convert a designer’s artwork into a language compatible with web browser technology. They are also capable of programming the interactivity of a website using PHP or ASP based languages, JavaScript or other languages. Web Developers are coders, similar in nature to C++ or Java computer programmers. 

Usability Specialists

The web is a marketing platform, the job of a Usability Specialist is to ensure the average user can successfully navigate a website and achieve the business objective, regardless of what the object may be. Often the Usability Specialist is also the Project Manager and has an obsessive nature geared towards Quality Control and meeting objectives.

 

Web Publishers

 

A Web Publisher is a data entry person, they’re job is to convert information from print or electronic form into web based content following strict document structure guidelines. After the designer and developer have put together the skeleton of a website, the Web Publisher works with Copyrighters and the Marketing team to ensure all content is placed in the right places before launching a website.

SEO Specialists

Unique to the Web, an SEO Specialist is an Organic Marketing professional who’s sole purpose is to increase the traffic rate of a web property through non paid advertising means. Often the SEO Specialist will also manage online advertising programs, purchasing and real world marketing but his/her real goal is to broaden the success of a website without paid placement.  

Web Managers

The Web Manager is the business brains of a website. They’re job is to manage timelines, budgets, analyze Analytics and convert web traffic to measurable business. In many smaller organizations they’re also Web Generalists capable of lending a hand in all other areas of the puzzle, those who have mastered multiple ares of expertise are often called Web Masters. This is a tough job, it involves managing the egos of artists and the surly nature of programmers while meeting tough deadlines.

Network Administrators

I like to call NA’s the Backend Boys but for some reason they don’t like that title. A Network Administrator is a specialist which every Web person needs, they don’t get a lot of glory and they’re often (rightfully so) the first to get blamed with things go wrong but a Network Administrator’s job is to run the hardware (physical computers) the Web teams software (the website) operates on. They spend long hours ensuring email, servers, data streams and corporate software work.

Director of Technology

These days, our companies have become technology saturated. The role of a Director of Technology is to understand the business objectives of the organization and utilize cost savings methodologies to deliver the best computer solutions possible. Simply put, they’re job is to always do more with less while ensuring the best people are capable of delivering timely solutions and the rest of the organization sees technology as a friendly resource, not an aggravation.

Chief Technology Officer

The CTO title always interests me, there’re rarely a Vice President of Technology in an organization so I’m not sure if the title is a silent salute to Star Trek. The job of the CTO is two fold, first they have to keep the technology of a whole organization flowing smoothly and they also have to plan for future technologies by knowing where the company needs to be down the road. Their job in short is to lead the whole technology team for the management team and to solve the problems of the business through new, innovated methods.

How to create a reflective website image in Photoshop

A while back, I wrote a simple tutorial for Photoshop on creating reflective text in Photoshop CS3, I’ve had a lot of people interested in it over the year and a couple have asked me how to apply this same technique to images, photos or even screen shots of their website.

The original image.

The original image. (right-click to download)

Creating a reflective screen shot in Photoshop is pretty straight forward. First, you’ll need a great image. For that, I’m going to borrow an image from thefuturebuzz.com’s great finds on Flickr and use a Raindrop image by play4smee (most likely not his/her real name).

Now what we want to do first is open the image in Adobe Photoshop. If you don’t already have a copy, why not download a free trail from Adobe or take the time to win one from me? Now that you have your image open, let’s do some basic resizing to make sure we’re all working on the same page.

I’d like to use the Image > Image Resize … menu option to reset the width of the file to 400px and you’ll see the height should auto set 286px.

To create the reflective effect we need to do a few fancy steps to our Photoshop document which are actually pretty easy but sound complicated. 

First, we need to reset our color pallet to the defaults. We do this so that we’re working with a black and white foreground. To do this, simply press the D key. This will reset your pallet to the default values.

Two Layers

Two Layers

Next we need to copy the image to a new layer. There are a couple ways to do this but I’m lazy so lets selected the entire image (Control-A on a PC or Apple-A on a Mac) and the cut the image out with a Control-X or Apple-X command. Finally, paste using Control-V (if you can’t figure out the Mac command, you shouldn’t be reading any further). What you should be left with is two layers, the top most being an image of the leaf.

For the record (because I can already here some people shouting about alternative methods) you could have accomplished the same thing by dragging the Background to the page icon at the bottom of the layer menu and then deleting the content of the background … which would have done the same thing but confused a lot of new users. You could also have accomplished this using menus instead of shortcuts but what fun would that have been right?

Duplicate the Layer a second time so you end up with two Layers plus the white background.

Next, you’ll need to reset the size of the document using the Image > Canvas Size … menu option.

Canvas Size

Canvas Size

First, we want to make sure that you’re going to increase the canvas at the bottom of the image so we darken the top center option in our “tic-tac-toe” board. 

Secondly, let’s switch the inches option to pixels, this will allow us to work in the same unit of measurement as we did when resizing the image. Not that it really matters because I would like you to increase the Height of the document to 400px (or 5.556 inches).

When you click OK you’ll be returned to your document which now has a large white sash across the bottom of it. This is where we are going create the reflection effect for our image.

To create the effect, make sure you’re on the top leaf photo in your Layer menu. If you can’t see your Layer menu you can activate it using the Windows > Layers menu item or by pressing F7. Sometimes when I lose the window I like to press F7 just to see it disappear and then reappear.

Reflective Leaves

Reflective Leaves

 

Control-T will begin the Transformation process for your image, Photoshop will automatically find the image on the layer so there’s no need to select anything. At the very bottom of our image, in the very center is small square box. Right click this box to reveal the Flip Vertical option and click it, making your image flip upside down. Now press the Enter key to accept this change. For those of you who prefer menus you can do the same thing using the Edit > Transform > Flip Vertical option. 

Now that you’ve reached this point, you’ll want to select the Move tool (V) and drag your top layer so that it is at the bottom of your top layer. This will cause a reflective mirror image between the two layers which is very close to being completed.

Ideally we want to wrap this up by fading the bottom image to white and making it appear light enough that it could reasonably be a reflection in glass.

Final Layer Structure

Final Layer Structure

To do this, we need to adjust the Opacity settings of the Layers and add a Layer Mask to the layer. Opacity is easy, in your Layer pallet simply change Opacity: 100% to Opacity: 50%. This will lighten the overall content of the layer, as you would see in a reflection. 

Next, add a Layer Mask using the third icon on the bottom of your Layers pallet and we’re ready to add the gradient to your image to complete the effect.

Before I continue I want to explain that a Layer Mask is used by Photoshop to knock out an area in an image, it’s literally a mask on your image so anything you don’t want to see you can simply use black paint brush to block out. We’re going to do something similar but with a gradient tool.

Selecting the Gradient Tool can be a bit of a pain, sometimes it’s hidden under the Paint Bucket tool in the Tool menu. First, let’s make sure you can see the Tools menu. If not, it’s under Windows > Tools. Now select the Gradient tool (G) or click the Paint Bucket and hold your button down until the Gradient tool appears and then select it.

reflective image 300x300 How to create a reflective website image in Photoshop imageWith the Gradient Tool selected, drag a line (hold the Shift key to make it straight) from the top of your reflective edge (where the two images come together) to the bottom of your image. You can adjust the depth of reflection to meet your desired effect.

How to Create Reflective Text in Adobe Photoshop CS3

tutorials/photoshop/createanewdocument.jpgThis is a simple tutorial used in some of my classes to help first year design students understand the basics of Adobe Photoshop as well as how to use Layers properly.

First, lets start by creating a new document using the CTRL-N button and we’ll set the size to 200px wide by 100px high. This will give us a simple work space to create our document from.

Now, using the text tool (tutorials/photoshop/texttoolicon.jpg) let’s type some basic text such as “Hello World” in the center of our document, you may want to resize the text or alter it to create the effect you want. Once complete, let’s duplicate the layer by using the CTRL-J shortcut or selecting Duplicate Layer from the Layer menu.

tutorials/photoshop/layers.jpgThe duplicated layer (most likely named Hello World Copy or something similar) will appear above your first layer in the Layers pallet on your right hand side. The new layer is going to be used for the rest of this tutorial so be sure that you have it selected and we’ll continue.

The next step is to Right Click on the layer to expose the dynamic menu, use this menu to find and select Rasterize Text. Your text is now just a series of pixels and is no longer editable, this is exactly what we want.

With the freshly rasterized text layer still selected we’ll use the CTRL-T keyboard shortcut to transform the layer. Your image text should now have a series of six small hollow squares around them. Right Click any of the boxes and select Flip Vertical.

Now drag your selected text until the top of it lines up with the bottom of your initial text, what you should be left with is a copy of your original text mirrored directly below it.

Our final step in this tutorial is to make the text appear reflective which involved fading it gently and to do this, we want to add a layer mask which is a method of adding transparency to an object gradually.

layermask How to Create Reflective Text in Adobe Photoshop CS3 imageTo do this, we want to use the menu item Layer > Layer Mask > Reveal All which adds a layer mask to our existing layer. The layer now contains a second box, this is the transparency channel for our layer.

tutorials/photoshop/layers.jpgTo make this mask work to our desired effect, we need to add a black and white gradient to our document. Let’s restore Photoshop to it’s default color mode by pressing the CTRL-D keyboard shortcut. This will ensure our colors are black and white. Select the gradient tool (tutorials/photoshop/texttoolicon.jpg) and apply it from the bottom of your text up, until you get the desired effect.

You can use this simple reflective text method on images or graphics as well as text and it’s a great way to learn basic web type standards.

Download the Photoshop File