Posts Tagged ‘Pilgrim’

Google articles in the news

As everybody here knows by now, I spend a lot of time reading about Google to make sure that I can help my clients get the best search engine positioning but what a lot of people might not realize is that not everything I read in a given week has any commercial value at all, sometimes it’s just nifty little notes like the fact that Google has increased the white space around it’s logo, most likely not something the average surfer would notice but it signifies a change at the big G, so it’s worth noting.

There’s a really interesting article about job aggregators, not so much Google but a great piece on how the industry works (and will be working) as well as a neat look at the process of aggregating content. 

Two neat pieces Google’s decision to add images to AdSense, the first at Search Engine Watch and another at WebProNews. I can’t stress how important it is for professional web masters to read both of these websites daily, it’ll save you hours of sifting through less informative articles. MarketingVox takes a slightly different approach to the same story, well worth the read if you’ve got a few extra minutes but as usual, Jordan’s summed it up the best at Marketing Pilgrim (Google Adds Image Ads to AdSense Link Units).

On a slightly less AdSense related kick, Live From Google I/O 2009 will let you see the inner workings of the worlds largest search engine, I love these types of posts because it helps remind us all that Google is about people, not data. The Google Analytics blog exposes Top Ten Myths About Google Analytics while Matt Cutts has a piece on Searchology that makes it sound much less like a cult than the name implies.

Well, that’s me for the week. If you’ve not already seen the new website please take a look at the new Great Chefs website and let me know what you think, also please remember to download and vote for my plugins, it’s an easy way to let me know you appreciate what I write and program. Have a great weekend!

Happy Victoria Day!

queen victoria Happy Victoria Day! image

Well, for all my fellow Canadians I’d like to say Happy Victoria day. For those of you who are not Canadian, don’t worry about it you’re not missing much. The holiday is basically the start of the summer cottage season so it represents the first real weekend that we Canucks go up to the cottage and start airing it out. Luckily, since I don’t have a cottage I don’t have to worry about that.

Instead, I’m reading a little bit on the web this morning and processing videos for clients. Google’s CEO Eric Schmidt is featured in a video commencement address At Carnegie Mellon which, it’s always great to watch people from Google do things as it helps us know where they picture the internet going. Let’s face it, the only people foolish enough to not appreciate that Google *is* the Internet are the fine fellows over at Microsoft who are apparently more ADD than a monkey in a  banana factory as they’re trying to launch a website Analytics tool against Google Analytics. I’m all for competition but watching Microsoft try to compete against Google is like watching me play hockey, it’s just sad. While I’m on the subject of AdSense (Jason has a pretty good introduction article here), there’s a cool tutorial on Google Analytics, and AdSense Integration that I took a look at this morning.

victoria 254x300 Happy Victoria Day! image

20 cool Twitter applications caught my eye as I began programming my first web based Twitter app this morning. I decided to write a cool little toy that automatically followed everybody who followed me. I know there are already tools out there to do it but I love a good challenge, so I spent my weekend programming it.

On more of a marketing front, Joe has a nice piece about Wolfram over on Marketing Pilgrim but I think the highlight of my week was a piece about how lame Burger King’s advertising is. I know that they’re not trying to seduce me but I can’t help think that their marketing team is incompetent. On the subject of social media, there’s a great piece on cause marketing as well as how a pizza joint increased sales by 15% using Twitter. which seems to contradict this theory. If you’ve not already seen BMW’s new viral ads, they’re worth checking out.

Book Review: Content Rich by Jon Wuebben

contentrich 126x300 Book Review: Content Rich by Jon Wuebben imageRecently I won a copy of Content Rich by Jon Wuebben from Andy Beal’s website the Marketing Pilgrim. First off, let me say a huge thank you to Andy for running the contest and that I received the book yesterday. In fact, I didn’t put it down and finished reading it this morning. Now my dog eared, sticky noted copy of this great book is going to sit on my book shelf for a few days while I absorb the contents and then I’ll reread it paying extra attention to my own comments I wrote the first time through.

In his book, Jon covers a lot of ground with an emphasis on ensuring content is unique, interesting and above all focuses on the reader. Think of it as user-centric writing for the new age. He also talks about how to use blogs to sell your product and reminds us that recommendations are a powerful sales generator:

 “Blogs are really great for another big reason: consumers end up buying from your compnay not because of you so much, but because of what other consumers are saying about your product or service, in the blog. ”

Buy Online: Content Rich: Writing Your Way to Wealth on the Web Book Review: Content Rich by Jon Wuebben image

There are a couple other strong reviews for the book at the KISS Business and Business and Blogging that I recommend taking a look at.

Google Changes the Way SERP’s are Displayed

Jordan over at Marketing Pilgrim reported on Friday that Google is changing the way SERP’s (Search Engine Result Pages) are being displayed.

The new changes include information on changes, how long it’s been since the page was updated, the number of people who have commented … pretty cool for the blogging world.