Posts Tagged ‘politics’

How Barack Obama uses Online Marketing

barack obama xbox 300x176 How Barack Obama uses Online Marketing imageThere’s been a lot said about how both John McCain and Barack Obama are using online marketing this time around but I think nothing sums it up better that this image I found over on the Marketing Pilgrim’s website today.

Video games it seems are just as likely as TV and Radio to sport the latest ads. A couple days ago I told you how Google’s AdSense technology is powering the new world of online game marketing and here, for the first time we see major political parties taking advantage of it.

Obama is taking advantage of the online world like no other candidate in history. As a Canadian who’s just wrapped up an election here today I’ve been surprised that no major Canadian party has taken advantage of this online world the way they’ve done it down South.

What do you think? Will Barack’s online gamble payoff?

Justin Trudeau is my Liberal

Let’s be honest, watching the Liberal leadership race is probably as exciting as attending one of Dion or Ignatieff’s university lectures, which is to say that I’m bored already and the race has yet to really kick off.

The problem, as I see it, is that the two top contenders for the position are best described as elitist intellects, they’re both professors and they’re both really, really smart but neither has a personality that can be described as captivating.

Don’t get me wrong, I’m sure they’ll both wonderful academics but we don’t need wonderful intellects, we need leaders with leadership skills, something both men seem to be short on.

There is the problem for the federal Liberals, neither of the front runners have any personality that can capture the publics imagination. I hate to be the bearer of bad news for the party elite but these two candidates are less lively than Harper … and that’s a bad thing.

Add to his already poor public appearance the fact that Ignatieff is viewed as a bully who stole his riding, an absentee Canadian preferring to live in America and a dedicated member of ‘Team Martin’, his choice as leader would be suicide for the Liberal party in the next election.

This leaves the federal Liberals with Dion, who may never recover within Quebec from the sponsorship scandal and suffers from the appearance of ‘just another Quebec Liberal’ in the rest of Canada.

Frankly, we don’t need Ignatieff or Dion, we don’t need Rae and we don’t need Stronach.

We need new leadership, new faces and a new future but to find it, we should be looking towards the past and to the elephant in the room, to whom nobody seems to want to talk about, we need Justin.