Posts Tagged ‘popularity contest’

Could somebody explain Twitter to me, please?

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twitter bird 6 Could somebody explain Twitter to me, please? imageOK, so a few weeks ago I wrote a piece that I don’t get Twitter and oddly, despite peoples great intentions I still have to admit that I just don’t get what all the hype is about. Now some people are quick to point out that the web is full of Twitter naysayers but I think it’s more than that, perhaps I’m just too attached to popular media to see the relevance or I just can’t see where it’s going but when it comes right down to it … I still just don’t get it.

Now Stephen has a great point (or two) about Twitter keeping people updated and redefining the term “up-to-date” but honestly, my Twitter feed keeps telling me things like what my friend Brian’s going to go see at the movie. OK, that’s a little harsh … because of Brian’s Twitter a few weeks ago I’m saving $40 a month on my iPhone but that’s not the point (and no Brian, I’m not cutting you in on the savings) … the point is that beyond pointing me to a lower cost plan, I’ve not seen anything positive come from the service yet.

It’s also possible that I’m just too “old” to get Twitter. I don’t mean my actual age, I mean my time on the Internet. I’ve been doing this for 15 years, 25 if you count my time on the old BBS and FidoNet services so the idea of Twitter, which I basically break down into a glorified Instant Messenger has been around since the early ’60s (even before me!) in one form or another. The only real difference as far as I can tell is that Twitter is meant to allow thousands of people on my “friends” list instead of the dozens I have on services such as Skype or MSN.

My other beef with Twitter is that while I don’t mind sending the odd message on it, the terminology used in the Twittersphere makes me feel like a Twat. Personally, I don’t want to join Tweeple in being a Tweeter any more than I want to have Tweeps for friends. Of course, the biggest beef I have is the concept of it being a popularity contest and Ashton Kutcher just drove this fact home with what I’d call the worse thing to ever happen to Twitter

So even if I ignore Oprah and Ashton’s antics on the service and pretend not to notice the stunning media band wagon for the service, and I manage to get past the fact that I still just can’t seem to wrap my head around why I’d care to follow what flavor yogurt you’re buying … then what? Most people I’ve followed are industry people who post a pointless stream of self promotional rubbish claiming to make tons of cash from the service (with little proof btw) or some close friends who basically just replicate their Facebook status updates.

twitter Could somebody explain Twitter to me, please? image

This of course leads me to the ever pessimistic and often commented on issue with Twitter … how are they going to make money? See, the problem is simple … Twitter is a celebrated thoroughbred who’s never won a race. It a practical world, businesses can not survive without making money and to date the service hasn’t made money (the comic is from Geek & Poke). I’m not the first person to ask how the micro-blogging service plans to keep the lights on, it’s been on peoples mind for a couple years now and to date, nobody has an answer which concerns me more than all the Tweeps and junk posts combined.

(btw, for those who are curious the bird comes from Smashing Magazine and designer Gopal Raju.)

How to get a PageRank of 5

For those of you who know nothing at all about PageRanks and Alexa rankings, let me explain that they’re the modern equivenant of a Nielsen ratings for websites. 

Alexa measures your website performance by volunteer users, in effect millions of average people agree to allow Alexa to collect statistics about their surfing habits and from that data, Alexa tracks and monitors activity on the Internet. At Halloween this year, Alexa ranked my website at 2,291,883. Today it’s at 231,354 which is a 1790% improvement for spending about 20 minutes a day on my website.

Google on the other hand ranks your website by looking at who your website connects to and in return, who connects to your website. That’s a pretty over simplified way to look at it but it’s also the general gist of the method. It’s a bit like a popularity contest, Google believes that if websites with high page ranks (the system is from 0 to 10) link to you consistently, your content must be of a certain value.

So now that you understand what a PageRank and Alexa ranking mean, here’s how I earned my respectable rankings in both … (drum roll anybody?) … quality content, consistently posted.

I know that you’re all hoping for a much better answer than that but sadly it’s the truth. My very good friend Chris Bavota jumped from a PR0 to a PR4 in just three months, doing exactly the same thing … he posts great articles that people love to read and he makes sure that he does it regularly.

Chris and I followed some easy to understand advice:

Once that was done, both Chris and I did what any self respecting blog owner would do:

  • we used deep linking techniques to ensure our readers know about related content on our website
  • we posted links to other peoples blogs, helping our readers find similar content
  • we let other blog owners know that we had articles of interest for their readers

There are no scams, no black hat SEO techniques, no short cuts and no tricks. Quality rankings on a quality search engine takes nothing more than a little bit of effort, quality content and the determination to contribute something positive to the Internet as a whole.