Posts Tagged ‘real world’

Web Host Rating

Last week I posted my opinion of a great online web hosting review company and this got me thinking that I should point some of my readers to more quality web hosting guide websites, to help new users to the Internet marketing game understand more about the process of hosting.

The first question of course is what is website hosting all about? Simply put, website hosting the disc drive space your website resides at on the Internet. A slightly more complex way to look at it is that web site hosts are companies who specialize in renting hard drive and computer processing power to clients so that they can hold files on the web. Let’s take a look at how the process really works.

Step One – Have an idea.

So now that you’ve had an idea for a great website, you need to plan it out and just like any business you need to understand the risks, the rewards and the alternatives to building a great website. It’s a lot like planning to open a restaurant but instead of a menu and dishes to plate you have payment gateways or software to worry about but much like a restaurant you still need a plan.

Step Two – Build a website

Next you need to build a website, which either means hiring the designers and developers or doing it yourself. Once again, this is just like the real world … you need to hire somebody (even if it’s yourself) to plan where to hang lights, place bathrooms etc. in the office. The big difference? When you’re planning your office you usually already have a location in mind but with the web location doesn’t matter so we build the perfect website and then worry about where to host it.

Step Three – Host your website

So hosting is a little like renting space in an office building but unlike our real world example which depends on your address being close to your customers or other physical requirements, your website doesn’t need to be anywhere near your actual location. This means that when selecting a place to host your website, you’re free to pick from anywhere in the world instead of only worrying about local providers in your city.

In essence, web hosting companies spend massive amounts of money on extremely impressive technology which boils down to having just two, simple purposes:

  1. To keep your website online
  2. To keep your website fast

That’s why, at the end of the day I rely on BlueHost to keep not only thisismyurl.com running but dozens of my paying clients.

A Little Offline Reading This Summer

I’ve been spending a lot more time in the “real world” this summer and enjoying the sun which has given me a new appreciation for why I spend some much time in the air conditioned bliss of my office but more to the point, I’ve been reading a lot of great books (they’re like PDF’s but made with vegetable dye and flat trees).

So far, I’ve reread the great Don’t Make me Think, A Non Designers Design Book and of course the classic All Marketers Are Liars by Seth Godin. I’ve also got a pile of great books from Guerrilla Marketing to Secret Formulas to plow throw before the summer’s done.

In the mean time, if you have a suggestion for some great marketing reads why not post them below?

If I could save you $125,000 what would you pay me?

My uncle used to run a business where he helped cities save money by making their parks more efficient. He was a landscape architect and helped plan better parks for the city in return for a percentage of what he would save the city in park upkeep over a few seasons.

What if I could give you a single piece of advice right now that would save your small company $125,000 or more? What if in the next 200 words, you gleaned the knowledge of how to save a company of 100 people as much money as  a nice house?

Better yet, what if my plan cost you little to nothing up front and you could implement it in an afternoon? Heck, what if I implemented it for you? You wouldn’t even have to lift a finger beyond a couple emails.

Just like my uncle, I’ve figured out a way to save organizations a ton of money and I’m willing to tell you exactly how to do it, if you want to reward me for saving you the money, you’re welcome to do it.

How much money can you save?

  • 25 employees – $10savings If I could save you $125,000 what would you pay me? image8,716
  • 50 employees – $111,857
  • 100 employees - $118,225
  • 250 employees - $138,003
  • 500 employees - $173,222
  • 1,000 employees - $252,116


Now that’s a lot of money right? That’s how much money you can save over a three year period simply be switching your email provider from a Microsoft Exchange server to a hosted solution with Google. You don’t have to believe me, you can see the savings for yourself (although they don’t include the cool graph).

So now you must be asking yourself what the catch is right? I haven’t found one. I’ve been using Google’s email hosting services for a couple of years now, the SPAM protection is so good that I openly publish my email all over my website (info@thisismyurl.com) and I have to deal with at most a dozen junk mail’s a week (notice that I don’t say “unwanted mail” … my mother has the address). I can access my email from anywhere, on any computer at any time and I never have to worry about my email box filling up.

The email service lets me use my own domain name (@thisismyurl.com), I can share an Outlook style calendar, common email directory and documents with others in my domain. I have a free Voice Over IP for making telephone calls directly off my computer and an instant messenger to talk to other domain users … all for free since my business is so small. 

Actually, to be honest that service list is just the tip of the iceberg. Google Apps lets me use (and share) a free online spreadsheet program, word processor and slideshow tool with other users or email it and open the results in any web browser.

Microsoft Presentation
Creative Commons License photo credit: Photo Mojo

It’s secure, connects to my iPhone  or a Blackberry, offers IMAP or POP3 connectivity, lets me send email through an SMTP protocol. I can schedule a meeting, check my calendar or connect to other calendars in my work group … while saving thousands of dollars, servers, software and headaches trying to get MS Exchange to work properly. Did I mention there’s no training required and no seminars for your IT team to jet off to?

So what are your IT guys going to say?

They’re going to tell you that Google Apps isn’t secure enough to use but Marc Benioff – Chairman and CEO of SalesForce.com believes it is, ”With Google Apps, everybody is running the same copy because it all comes from a central server. That’s a more secure and a more powerful way to run your business.”.

They’re going to tell you that it’s too complicated but GE’s Chief Technology Officer Gregory Simpson has lent his support to Google saying “GE is evaluating Google Apps for the easy access it provides to a suite of web applications, and the way they help people work together. Google has a natural advantage understanding how people interact online.”

They’ll tell you that you can’t run a serious company with it but Douglas Merrill, Google’s CIO and VP has this to say “We wanted to demonstrate that we believe so strongly in this product that we run our own company on it. Internal use of Google Apps should validate any requirements that Google makes for business users. In addition, it will improve the product for customers of all sizes, since any features added by Google’s engineers will benefit all users”.

More secure.

Simpler.

Serious.

In the end, you can save hundreds of thousands of dollars, save countless headaches, make your email more secure, easier to use and available globally  … while you free up valuable IT resources to focus on the core business model by taking email out of the hands of an overworked IT team and hosting it with the worlds leading expert, for less it’s a win win in any business model. 

My consulting fee

I figure it took you about 20 minutes at most to read through this posting, assuming you checked your own companies numbers over at Google, using my uncles system I should be collecting 25% of what I just saved you so if you’d like to send me a payment, I’ll be happy to help your IT team save you money both now and in the future.

Simple Design Ideas to Increase Your Web Sales

How can a simple web design help increase your web sales? More importantly, does your website make it easier or harder for people to shop on your website? These are some pretty basic questions that every website owner should be asking themselves but oddly, most of the time the choice of how to design a website is left up to the IT department, the same people who put monitors on desks and wear Pong t-shirts to the office.

If we take a look at two highly successful websites, Apple.ca and Bell.ca (yes, I am Canadian) we can see what millions of dollars of market research has determined is good design.

bell canada 20081008 300x217 Simple Design Ideas to Increase Your Web Sales imageBell Canada had determined that using only a few colors will help them tie online branding into real world branding. The few colors they’ve used correspond to the colors they use in their print materials but it also simplifies the design, allowing us to focus on the content. They easily provide options for shopping, navigation and support with little confusion for the user. Simply put, users can not make the wrong choice because Bell has made it too easy for them to make the right choice.

apple 20081008 260x300 Simple Design Ideas to Increase Your Web Sales imageThere are a few proven, indisputable truths in marketing and Apple has used every one of them in their corporate website. First and foremost, only show people what they need to see. If they want to see more, they can click the carefully designed tabs but by default users should only seen content that will help them make the decision to purchase. Secondly, Apple has been sure to design an interface that’s so easy to use that anybody from a grade school kid to a grandparent could figure it out. That’s not an accident, so we should learn from it. Finally, the design is clean. People like clean, clear and professional.

If you own your own website and you’re disappointed in the volume of sales, take a look at your own website and then look at those two examples above. Really look. If you want to compete on the web, your site should be as easy to use and professional at the ones featured here.

The Not So Secret Art of Internet Success

When I build a website for clients, I always get asked if I think the site will make them money, and unlike most people in the industry, I rarely say yes. This may explain why I have a lot of spare time on my hands but before you simply assume that I’m a nutter, let me explain.

The internet is a really, really big place with lots of people all competing for the attention of individual surfers so the question is not whether or not the website will make money but instead, how to ensure that it makes money and … are the people involved in the website capable of ensuring it is a success.

Take for example a retailer, in both their online and offline (real world) businesses they understand the need to build an attractive store, they understand the need to maintain an inventory and they understand that a customers experience is critical to the success of their endeavor but do they really think about how to guarantee the success of an online store, or do retailers all to often assume people will simply come to their store?

The answer is that all too often, business people fail to treat the web as a new location and instead think of it as a simple extension of their existing bricks and mortar environment.

Instead, retail owners should consider the web a new location with the same needs and costs as opening a separate store in a separate area of town (or a new town altogether). Web stores require their own advertising budgets, marketing expertise and staff.

As any successful online retailer will tell you, the trick to running an online business isn’t simply in putting it up but in how you choose to run it.

This article first appeared on my old website in 2006 but was recently recovered from my old archives.