Posts Tagged ‘tens of thousands’

10 WordPress Plugins I Couldn’t Run a Site Without

Before I give you my real list, let me tell you that there are some basics that don’t even deserve to make this list because if you’re running a blog without them, you’re simply working too hard. Plugins like Askimet, WP Lockdown, Theme Switcher, WordPress.com stats, the WordPress.com stats smiley remover and WordPress Database Backup.

Delete Duplicate Posts WordPress Plugin

Simply put, this plugin does exactly what it’s name implies. It gives web masters like me the opporunity to quickly scan tens of thousands of postings in databases to ensure there are no duplicates. It’s wonderfully powerful when you have a thousands of feeds to maintain, and only a few hours to do it in. It also happens to be from my close friend, Montreal web designer Christopher Bavota.

WP Auto Tagger

Oh man … I can not stress what a dream this plugin is. Tags are like keys to SEO gold, they’re one of the few things that a blog owner can do well and immediately see amazing results in the search engines but they’re such a pain in the ass to write. Basically a tag is what your article is about, but in popular single words and catch phrases. What WP Auto Tagger does is great, it breaks down your article and suggests the best tags, automatically. That’s a huge time saver.

Syntax Highlighter

This bad bay is the Jonas brothers of WordPress plugins. Sure it’s fairly pointless and a text editor could do the same job but when it comes to saving time (and money) it’s brilliant. What it does is takes a bunch of rough gobbly gook code like this:

$rss = fetch_rss( $url );
$pcount = 0;
$storycount = 0;
$textdate = date(“F jS”, mktime(0, 0, 0, str_pad($month, 2, “0″, STR_PAD_LEFT), str_pad($day, 2, “0″, STR_PAD_LEFT), $year));

echo $textdate;
foreach ($rss->items as $item) {

if (!$first) {$title = $item['title'];$first=1;

$content .= “<h3><a href=’”.$item['link'].”‘ title=’”.$item['title'].”‘>”.$item['title'].”</a></h3>”;
$content .= “<p>”;

if ($item['link_enclosure']) {
$content .= “<a href=’”.$item['link'].”‘ title=’”.$item['title'].”‘><img alt=’”.$item['title'].”‘ src=’”.$item['link_enclosure'].”‘ class=’alignleft’></a>”;
}

and turns it into …

[source lang="php"]$rss = fetch_rss( $url );
$pcount = 0;
$storycount = 0;
$textdate = date("F jS", mktime(0, 0, 0, str_pad($month, 2, "0", STR_PAD_LEFT), str_pad($day, 2, "0", STR_PAD_LEFT), $year));

echo $textdate;
foreach ($rss->items as $item) {

if (!$first) {$title = $item['title'];$first=1;

$content .= "<h3><a href=’".$item['link']."’ title=’".$item['title']."’>".$item['title']."</a></h3>";
$content .= "<p>";

if ($item['link_enclosure']) {
$content .= "<a href=’".$item['link']."’ title=’".$item['title']."’><img alt=’".$item['title']."’ src=’".$item['link_enclosure']."’ class=’alignleft’></a>";
}
[/source]

When it comes to saving time, that’s a huge helper.

WP Super Cache

It simply terrifies me how many people are not running this plugin or a similar flavor of it. It makes your site safer, easier to manage and much faster for the end user. I’ll also mention that by running it you can use a host like BlueHost for $7.95 a month to run dozens of websites instead of spending hundreds a month to run just one site on complex, over priced servers.

Enforce www. Prefix

Actually, I’m going to cheat here and tell you that this and Canonical URL’s are plugins you should have for massive SEO curb appeal. Basically Enforce www. Prefix forces your website to always use the correct SEO address and Canonical URL’s tell’s Google that your article is the source, so even if people repost it you get credit.

Google XML Sitemaps

We all want Google to come to our site right? Well, let’s make it easy for them! Sitemap will provide Google with a free pass to all your content, no matter how deep your links are.

Get Image from Post

People love pictures and with this simple plugin your website will be able to post pictures as part of your excerpt. Speaking of excerpts, Get Better Excerpts will allow you to pull complete sentences or words from your excerpts.

SEO Friendly Images

Between this and SEO Smart Links, I’ll be honest most websites are on auto pilot. The SEO Friendly Images ensures your images have the proper tags to make the most of search engines, while Smart Links adds valuable data to your hyperlinks.

WordPress Admin Quick Menu

quickmenu 10 WordPress Plugins I Couldnt Run a Site Without imageI might be a little bias but this is truly my favorite plugin. It allows you to add your own menu items to the WordPress Admin client, basically creating shortcuts between your website and important things like AdSense and Analytics. It’s completely customizable and saves endless frustrations between myself and clients but providing them immediate access to critical links.

Download Counter

Just like Analytics lets you know who’s visiting and where they’re going, you’ll want to track what people are downloading from your website and how often. This saves a fortune in report generation time, by simply allowing me to tell my clients weekly how often software has been downloaded.

How much does a new web site cost?

Websites are one of the funniest things to quote, literally a website range from absolutely nothing (Build a Website) or just $100 (Can you put up a website for less than $100?) to thousands, tens of thousands or even millions or dollars to build so how do I effectively answer a question like How much does a new web site cost?

Let’s look at a couple of different methods for estimating what you should spend on the web.

Do it yourself.

Technically, everything you need to build an effective website is already on your computer or can be downloaded from the Internet for free. As long as you have access to a few basic things, you’re set and the cost of building a website is nothing. Here’s what you’ll need:

  1. A text editor such as Notepad or Textedit
  2. An FTP client to connect to your hosting provider
  3. A hosting account on a web hosting provider
  4. A domain name
  5. Basic HTML skills and/or a copy of WordPress
  6. Knowledge of PHP or similar programming language

Hiring a Professional

If you don’t know how to do it yourself or prefer to hire a professional, the cost to build a website is pretty difficult to estimate because it involves two factors;

  1. How complicated is your website
  2. How expensive is your web professional

When you’re estimating how much time your website will take, I think it’s important to get three quotes from three qualified web professionals. As tempting as it is to work with just one, when it comes to the future of your business it’s a great idea to get a few different opinions but as for the quote itself? Expect it to range dramatically.

Sample Pricing

While I can’t speak for other designers / developers I can tell you that I know many web professionals who price themselves in one of three price ranges:

  • Entry Level – $20 – $35 / hr
  • Mid Career – $40 – $60 / hr
  • Senior Level – $75 – $100 / hr
  • Webmasters – $150 (+) /hr

One of the problems answering the question however is that the amount of time that it takes for somebody to do a job varies, even within the same career levels. For example, my time to SEO a website is fairly low because it’s what I specialize in but my great friend Chris Bavota does it just as fast even though he considers himself less experienced. On the other hand, my custom programming is faster in both prototyping and execution … his rich media on the other hand? Faster and cleaner than I could ever dream. This is why the same project, quoted from three designers / developers can be dramatically different.

A basic website – If your looking for a small website, using WordPress as a content manager, minor customizations to a theme, advice to select some great plugins and installation on a new domain name you should expect to pay for anywhere from three to ten hours of time plus consulting of course.

A large business website – Larger websites are significant investments for a company, while they’re equally difficult to judge one measure that I’ve found fairly accurate in the past is to look at the companies annual print advertising budget and assume the development of a website to compete will cost 75% of the existing budget for the first year and 50% for each additional year. 

For example, if your yellow page ad budget is $150 per month ($1,800/yr), you should anticipate your website costing ~$1,350 once completed. This of course represents between 10 and 60 hours of time for a web professional, depending on their experience and level.

A website just like X -  Just to put it out there (because I’m asked the about twice a month), building a website like another popular site is possible, so here are some quick estimates:

  • Facebook – 4,000 hours development & 300 hours per month marketing / maintenance
  • MySpace – ditto.
  • Elance – 2,500 hours development & 200 hours per month maintenance
  • eBay – 2,000 hours development & 200 hours per month maintenance
  • Plenty of Fish – 2,000 hours development & 200 hours per month maintenance

What should you ask your web design firm?

There are a couple of things that I would always recommend you ask your web design firm before getting started with them.

  • Talk to some previous clients to see how responsive and supportive the firm was
  • Ask a few previous clients what the cost / timeline overruns turned out to be
  • Did they find working with the team pleasant?

Web designers are notoriously grumpy sometimes, so you should be able to forgive a little bit of that (it’s a stressful job, like working in a kitchen) but what matters (also like working in a kitchen) is how well the final piece turned out and if it got out on time.

If I could save you $125,000 what would you pay me?

My uncle used to run a business where he helped cities save money by making their parks more efficient. He was a landscape architect and helped plan better parks for the city in return for a percentage of what he would save the city in park upkeep over a few seasons.

What if I could give you a single piece of advice right now that would save your small company $125,000 or more? What if in the next 200 words, you gleaned the knowledge of how to save a company of 100 people as much money as  a nice house?

Better yet, what if my plan cost you little to nothing up front and you could implement it in an afternoon? Heck, what if I implemented it for you? You wouldn’t even have to lift a finger beyond a couple emails.

Just like my uncle, I’ve figured out a way to save organizations a ton of money and I’m willing to tell you exactly how to do it, if you want to reward me for saving you the money, you’re welcome to do it.

How much money can you save?

  • 25 employees – $10savings If I could save you $125,000 what would you pay me? image8,716
  • 50 employees – $111,857
  • 100 employees - $118,225
  • 250 employees - $138,003
  • 500 employees - $173,222
  • 1,000 employees - $252,116


Now that’s a lot of money right? That’s how much money you can save over a three year period simply be switching your email provider from a Microsoft Exchange server to a hosted solution with Google. You don’t have to believe me, you can see the savings for yourself (although they don’t include the cool graph).

So now you must be asking yourself what the catch is right? I haven’t found one. I’ve been using Google’s email hosting services for a couple of years now, the SPAM protection is so good that I openly publish my email all over my website (info@thisismyurl.com) and I have to deal with at most a dozen junk mail’s a week (notice that I don’t say “unwanted mail” … my mother has the address). I can access my email from anywhere, on any computer at any time and I never have to worry about my email box filling up.

The email service lets me use my own domain name (@thisismyurl.com), I can share an Outlook style calendar, common email directory and documents with others in my domain. I have a free Voice Over IP for making telephone calls directly off my computer and an instant messenger to talk to other domain users … all for free since my business is so small. 

Actually, to be honest that service list is just the tip of the iceberg. Google Apps lets me use (and share) a free online spreadsheet program, word processor and slideshow tool with other users or email it and open the results in any web browser.

Microsoft Presentation
Creative Commons License photo credit: Photo Mojo

It’s secure, connects to my iPhone  or a Blackberry, offers IMAP or POP3 connectivity, lets me send email through an SMTP protocol. I can schedule a meeting, check my calendar or connect to other calendars in my work group … while saving thousands of dollars, servers, software and headaches trying to get MS Exchange to work properly. Did I mention there’s no training required and no seminars for your IT team to jet off to?

So what are your IT guys going to say?

They’re going to tell you that Google Apps isn’t secure enough to use but Marc Benioff – Chairman and CEO of SalesForce.com believes it is, ”With Google Apps, everybody is running the same copy because it all comes from a central server. That’s a more secure and a more powerful way to run your business.”.

They’re going to tell you that it’s too complicated but GE’s Chief Technology Officer Gregory Simpson has lent his support to Google saying “GE is evaluating Google Apps for the easy access it provides to a suite of web applications, and the way they help people work together. Google has a natural advantage understanding how people interact online.”

They’ll tell you that you can’t run a serious company with it but Douglas Merrill, Google’s CIO and VP has this to say “We wanted to demonstrate that we believe so strongly in this product that we run our own company on it. Internal use of Google Apps should validate any requirements that Google makes for business users. In addition, it will improve the product for customers of all sizes, since any features added by Google’s engineers will benefit all users”.

More secure.

Simpler.

Serious.

In the end, you can save hundreds of thousands of dollars, save countless headaches, make your email more secure, easier to use and available globally  … while you free up valuable IT resources to focus on the core business model by taking email out of the hands of an overworked IT team and hosting it with the worlds leading expert, for less it’s a win win in any business model. 

My consulting fee

I figure it took you about 20 minutes at most to read through this posting, assuming you checked your own companies numbers over at Google, using my uncles system I should be collecting 25% of what I just saved you so if you’d like to send me a payment, I’ll be happy to help your IT team save you money both now and in the future.