Posts Tagged ‘web marketers’

How to hire a web designer

Before rushing into your big online business idea, there are a lot of things to consider and the first is how to hire a web designer.

Have a plan

Let’s take a look a few key points when hiring a web designer, first you need to establish what it is that a web designer is going to do for you. Before you even approach a web designer, know what you want. It’s far too easy for web designers to accidently overwhelm you with technical jargon and deliver something that might not meet your needs.

Understand their role

A web designer is a tool much like a hammer, you can build a great house with them but you can’t depend on them to be everything, all the time just like you can’t expect an architect to be a great plumber. What most people think of as web design falls into several special categories:

  • Web designers, the people who control the look and code static HTML for browsers to read
  • Web developers, who program website dynamic code for ’smart’ websites
  • Web marketers, who promote your website and create social media links
  • Web architects, the people who plan complex websites
  • Web content developers, people who write and edit text for your website

Freelance web designers are often great at one thing, sometimes two but rarely three or more. If you’re unsure if the web designer you’re talking to can complete all the tasks required, hire additional help.

Shop Smart

If you’re the type of person who wants (or needs) to succeed online, shop smart and shop around. Once you have a comprehensive plan for what you (the business owner) wants, talk to at least three web designers and get equally comprehensive quotes from each. Remember, you’re in control of your own website and need to feel educated and properly equipped to make the best choice possible.

If all else fails, ask me for an opinion I offer comprehensive consulting services designed to help business owners make better website decisions and build better websites.

So you lost your job, now it’s time to live.

OK, so you’ve taken the time to read my article about how to avoid Common Mistakes Web Marketers Make, you know the Top 10 Web Site Mistakes That Businesses Make and you’ve read How even a College Student can Make Money on the Internet but now that it comes down to it … you’re totally stuck and have no idea what to write about. Never fear, I’m here to help you with that as well.

Recently Under Employed?

Wow, I gotta tell you recessions are awesome. I know most people hate them but I’m 34 years old and in the tech industry. For me, I started my career in the recession of the early 1990’s and watched the Southern Ontario steel industry implode. Then … I went into computers and watched the millennium bug evaporate along with all the jobs, followed by the great IT bubble burst of the early 2000’s and the Nortel collapse that followed. My entire professional career has been in a recession so guess what, the fact that you lost your job is the best thing that ever happened to you. 

Remember, you’re not unemployed … you’re haven’t been downsized … you got dumped like a cheerleader the morning after the prom so it’s time to buck up and take your life by the horns. It’s time to learn everything you need to know about blogging, making money online and building your expertise so that you’re no longer working for others, you’re working for yourself.

In my blog over the past few months I’ve told you how to register your domain name and setup a website without hiring somebody like me to do it for you, and I’ve told you how to find the best software like WordPress to run your website and I’ve told you how to increase traffic to your website. In fact, I’ve told you everything you need to know to be successful on the Internet, so now the big question … what should you write about?

Here are five easy ideas for you to write a blog about and say goodbye to a hard day’s work forever:

Write about your industry

I was amazed the other day when another blogger (I totally forget where it was now) made the comment that there’s always somebody behind you on the learning curve. That’s so true! If you’ve been let go, take advantage of your years of knowledge and write about your industry. This will do a few things, first it will help you make money but more importantly it’ll help build your expertise on a subject. There’s nothing like sending out resumes to people when you have a successful, industry recognized blog with your name on it to back that up.

Write about your hobbies

The interesting things about hobbies to me is that we do these things because we like them. The chances are, if you like them … so do other people. My hobbies? I like photography, cycling and designing websites (geek) so guess what I write blogs about? Yep … you guessed it and do you know what? Over a hundred thousand people a month like to read my websites.

Write about your community

People often over look the things around them, which is funny because I have a lot of friends who live on Prince Edward Island (home of Anne of Green Gables) and yet not one of them write a blog about the island. Actually when I tell them they should write about PEI they look at me like I’m nuts. Who would want to read about their dull little island (no offense, I love PEI)? According to Google, 1,233,143 people searched for information on their home in January! That’s insane, 1.2 million people are searching for a subject and they’re not blogging about it? 

Write about your life

There are 303,824,640 people living in America today … come on, you’ve got to have something in common with some of them. Write about it! If you’re a woman, write about being a woman in America. If you’re a man, write about that. If you’re a Cantonese American then write for the 65,000 people who search for more information on that subject in January.

Write about your TV schedule

Honestly, I’m not making this up. Let’s say that you’re unemployed and still a little depressed so you’re spending a lot of time sitting in front of the TV watching reruns of old Scooby Doo episodes … (I know I’m going to regret this) … write about it! If you’re watching it, others are watching it too and just like you, they want to know what are in Scooby Snacks.

Tell me what subjects you like to blog about, include a link below to your own blog!