Your selling something nobody wants

Look, let’s face it … not everything is sellable. If you’re attracting a thousand people a day your website and nobody buys? Maybe your product simply isn’t something people want. One way to check if this is the case, use Google Analytics to see where people abandon your process.

It’s too expensive

Remember you’re competing against thousands of stores selling similar products, are you competitive? Did you remember to account for shipping costs? Apple’s made a fortune selling stuff online for just 99 cents. Take a look at great applications like The Moron Test which just keeps selling.

Your sale process is complex

Take an honest look at your website, how many clicks does it take to get from the first page to the final sales confirmation page? Is it easy or do people have to think about the process? When I built the new Great Chefs website, we added a lot of great free recipes and daily cooking videos but the real power of the site is a fast, easy to understand sales process using Google Checkout.

They don’t trust you

OK, saying that you have a great product that people can easily buy and it’s priced right then there’s only one reason left why people don’t buy from you (assuming you have people coming to your website) … that don’t trust you.