25 Marketing ideas to make your website work
- Buy some great domain names and put up a series of websites promoting your industry, great for backlinks as well as traffic building
- Remove your intro “splash” page, it does nothing for your search engine rankings and is just an extra click to get to the good stuff
- Make sure your website is clean and simple, get rid of the clutter and remember a lot of people are surfing on mobile devices these days
- Use popuri.us/ to find out how you rank on the world stage
- Make sure your navigation is super easy to follow and that you’ve tested it recently
- Look at what your website says about you, does it reflect the brand you’re trying to build?
- Make contact forms as simple as possible and keep it to only a few fields
- Learn to use Google Optimizer to figure out how your website should really work
- Whenever possible, use video and rich media to promote your business message instead of text
- Use Google Maps to post directions to your business, they’re interactive
- Distribute your content in RSS feeds as well as Twitter and Facebook
- Offer a lot of information, remember people use the Internet for research so include rich photos, colors, text and diagrams to help educate your consumers
- Link to similar businesses and ask them to do the same. If you’re a regional operation, link to similar businesses outside your area and form relationships to encourage travelers to find you
- Use Google Analytics to understand which pages on your website work, and which don’t
- Let visitors leave comments on your articles and blog posts
- Write a blog every day and help people understand why they should trust your business
- Treat your websites as your most important marketing asset, set it as your homepage and visit it regularly
- Offer specials and deals on websites like CraigsList
- Add social bookmarking services Digg and del.icio.us to important pages
- Make your website mobile friendly for all those pesky iPhone users out there
- Use Google Web Master Tools to increase your website effectiveness
- Write articles and distribute them on popular websites in your industry
- Use a tool like WordPress to make adding content to your website easier and faster
- Subscribe to your competitors email and RSS feeds, get to know exactly what they’re doing on their websites
- Offer contests on your website using Google Docs to collect information in easy to use mailing lists
Need help making your website super friendly? Why not drop me a line and find out about pricing for me to help? I’m a sucker for a great website and I’m always looking for new web design projects. You can check out some of my portfolio items here, or here or my new website all about building fast, cheap websites.






Thanks, Christopher for the suggestions. I am dipping my fingers into some website optimisation stuff. There is always something new to learn. Thanks for the popuri.us info in particular. Never heard of it.
Some great tips! It is a good that this knowledge is out there for website owners to help them understand the importance SEO has for websites.