How Barack Obama uses Online Marketing
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There’s been a lot said about how both John McCain and Barack Obama are using online marketing this time around but I think nothing sums it up better that this image I found over on the Marketing Pilgrim’s website today.
Video games it seems are just as likely as TV and Radio to sport the latest ads. A couple days ago I told you how Google’s AdSense technology is powering the new world of online game marketing and here, for the first time we see major political parties taking advantage of it.
Obama is taking advantage of the online world like no other candidate in history. As a Canadian who’s just wrapped up an election here today I’ve been surprised that no major Canadian party has taken advantage of this online world the way they’ve done it down South.
What do you think? Will Barack’s online gamble payoff?
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