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Getting a high page rank helps your business get a better place on Googles coveted Search Engine Results Page (SERP), it represents the trust Google has placed in your website as a valid source of knowledge and is calculated through a complex web of algorithms known only to Google.
So what types of sites have high page ranks? It might actually surprise you.
An online casino website such as After Work Casino has a tremendously respectable Google PageRank of 6 while sex.com, which sold for $14 million in January 2006 manages only a 5 (the same as thisismyurl.com). Even more surprisingly, $9,999,950 bought fund.com a PR of just … 3. A quick search of Google reveals a small part of why.
Inbound Links
Google has a build in tool for web masters which allows us to view the statistics of any website on the Internet and measure how many websites are linking to it. When we look at the online casino website afterworkcasino.com, using the link: syntax, it reveals 324 inbound links while fund.com, a $10,000,000 domain name has only 9 inbound links. In my article Does Your Web Site Help, or Hurt Your Business? I mentioned that I wouldn’t link to a website because I understood how the Internet works. In this case, if I had linked to his website, Google would have interpreted my link as a vote.
Using the Google link: operator
Using the simple link: syntax (you can try it here) you’ll see that the first step to an online casino building such a respectable PR value is in it building a strong volume of incoming links. The second part of the equation? The quality of each link.
Quality of course is measured in PageRank for the incoming website. There’s a great article over on Wikipedia about the PageRank system, what it basically boils down to is that Google assigns your website a score based on the volume and rank of each website that links to your website.
For example: If a friend linked his website (PR4) to your website, Google would take his PR4 link as a “vote” for your website. If dozens of PR4 websites linked to you? Google would know your website was at least a PR4 worthy website.
Where it gets tricky however is that the number of outbound links on a page effects the value of the outbound link, as does a number of hidden factors known only to Google.
Earning a High PageRank
Higher PageRanks equal higher positioning on Google’s search results. That’s important to any business, so getting a high PR is important to business but how do you do it? This article has demonstrated the technical mechanics of earning a high PR. To apply it in real life, all you really need to do is convince other, highly regarded websites in your industry to link to you.
To earn a high rank in Google, follow these simple steps:
- Write great content. The best way to increase your inbound links, and the most passive method is to write content that people want to read. Write about your industry, your products and your market on your own website. If it’s helpful, people will link to it.
- Write for other websites. Get in touch with others in your area or specialty and write special guest articles for sites such as your local business ground. The back links to your business, combined with the exposure will add significantly to your presence on the web.
- Community Involvement. One of the best things about blogs is the comment area below each post. As a blog owner, I look forward to your constructive comments, as long as they’re related to the post. Better yet, Google sees the link as a step from one website to another. We can discuss dofollow limitations in another article. Beyond blogs, forums and other public message boards are also great places to link to your website.
global payments on January 13, 2009 at 4:25 pm
whoa, such a shame… paying that much money for a website and doing practically nothing with it? at least from an SEO standpoint :/
-jack
RNB Love Songs on January 14, 2009 at 1:45 am
Whoa, the reply box seems to have moved.
Some good points there. I never understood WHAT exactly link: means since there are clearly many more than 9 sites linking to fund.com.
Still I think community involvement is crucial as it shows your enthusiasm for your area of interest and gets you to know the others in the area.
Donace on January 14, 2009 at 10:17 am
PR in the ‘bug money’ names you mentioned is an irrelevant factor.
It is like saying the breaks on a Punto are better the A Ferrari therefore it is better.
PR is just an aspect, the TRUE seo value of the domains are in the name itself. It will help it rank for that ‘keyword’ A LOT easily.
“If I have been able to see further than others, it is because I have stood on the shoulders of giants.”
High incoming PR are links are very useful, however sow are low PR, as they have the scope of growth.
I actually considered this very aspect earlier in my online expeditions.
http://thenexus.tk/high-pr-links-are-shite/
Donace’s last blog post..Oh Spammer Spam ME!!!
dave navar on January 15, 2009 at 9:39 am
Generally I do not post on blogs, but I would like to say that this post really forced me to do so! really nice post.
Mike Collins on January 17, 2009 at 12:53 am
One thing to keep in mind is that the Google link: command doesn’t show ALL links, it only shows a sampling.
Mike Collins’s last blog post..50 Ways To Get Links To Your Site
Jim on January 19, 2009 at 2:47 am
That’s some very handy information, looking at each inbound link as a vote makes it simple to understand the importance of inbound links.
Christopher Ross on February 09, 2009 at 2:31 pm
@Jim – thanks! There is a lot more to it then simply calling the link a ‘vote’ but without getting into the math, I think that’s the best way for people to really look at it – Chris
Himanshu on March 04, 2009 at 4:26 am
Great post for seo, because inbound link is most important for increase your ranking in search engine and quality inbound link make your site position strong in se.
MakeMoneyNow on May 01, 2009 at 10:14 am
great site and informative posts