What I find most interesting is Matt’s body language in this video, especially when talking about how Google tries to make sense of poorly written websites. Yes, they do their best to do it … but let’s all still try to help (Document Structure vs. Document Appearance, the power of CSS). 

So what do I get from his comments?

For those of you who don’t know who Matt Cutts is, he’s well known in the SEO community as the face of Google, which I guess is pretty impressive really. He offers a lot of advice on how to make websites more friendly and is pretty well the Oracle when it comes to what Google likes (and doesn’t like).

So here’s what I took from Matt’s video

1. Google tries really hard to read your web pages, even if you’re technically incompetent. Does this mean that you shouldn’t try to optimize your pages? Not at all, but writing quality content is what Google really hopes to find.
2. Google understands that content formating mistakes happen.  Sure, we should all strive to be perfect but let’s remember what’s important (content!)
3. Google’s Offices need longer blinds. Hey, I’m not judging … maybe shorter blinds have a better SEO value?