Google’s Webmaster Tricks and Treats
Google hosted a great Tricks and Treats event yesterday and it was well worth attending. There was an interesting presentation on SEO Myths and then it went into a panel with Matt Cutts and Adam Lasnik plus about 400 web masters.
What we got out of the discussion was really cool. For one, Google does not penilize websites for being on a shared IP. They understand hosting constraints, what they do care about is who links to you and who you link to.
When it comes to content, Google also reinforced that there is no magic keyword density number. Quality content, with valuable information is what they’re indexing not SEO tricks. They also reinforced quality HTML will help your content be ranked higher but it’s not as important as quality content.
How does your server impact ranking? It doesn’t seem to at all, except that better servers are up more often and Google cares about this.
So what I got out of the event was that Google cares about content, not tricks and not SEO scams.
Unfortunately, I wasn’t able to join discussion. I’m really surprised with this fact that having dedicated ip isn’t important. All the seo gurus are constantly emphasizing that bad neighborhood on the same shared ip can have negative influence on rankings.
I always wondered about the shared IP factor.. I’m really glad I read this info. I have a shared IP and wondered if it at all effected me. Thanks for the update!
Christopher Ross
For one, Google does not penilize websites for being on a shared IP. They understand hosting constraints, what they do care about is who links to you
——-
How can we control who’s kiniking to us ? or do we have to contact the websites linking to us ?
Google is so ridiculous :)
Brandon, the fact that you cannot control who is linking to you it the main reason why search engines relay so much on links.