Search Engine Optimization Tip – Deep Linking
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When it comes to Search Engine Optimization for your business website there are a few things that you can always count on working and deep linking is at the top of the list. At it’s most basic level, deep linking is linking to content on your website other than your home page. In practice, it’s linking from one web page to another using hyperlinks.
Common sense is the best way to apply Deep Linking to your web pages but since we all know that common sense isn’t all that common, let’s look at some practical applications of how and when to use Deep Linking to optimize your site.
- To promote similar articles or pages. If your web page or blog entry has a paragraph which highlights another entry on your site, link the text in your new posting to the old page. For example, this article is about Search Engine Optimization so I link to similar content on my site.
- To provide easy access to common pages. Whenever I ask people to contact me, I like to include a link to my contact page.
Deep Linking is different than simply linking to content outside your website and it doesn’t effect the target content as much as external linking does but it does help your content build value in the eyes of Google and other search engines. More importantly, Deep Linking is about increasing both usability for your readers by providing hyperlinks to valuable content on your website as well as defining yourself as an expert in your industry.
On a technical level, Deep Linking helps you establish credibility with search engines by doing two things:
- Helping Google find content on your website which could have been orphaned or unindexed otherwise.
- Improves the understanding of your content in search engines databases by associated content with similar content.
Remember, the first letter of HTML stands for Hyper. As in Hyper Text (HT), so if your web page is hyper-linking to other content, what good is it?
Sir I found 2 thing i never read before,
1. Helping Google find content on your website which could have been orphaned or unindexed otherwise.
2. Improves the understanding of your content in search engines databases by associated content with similar content.
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it confused me, sorry I am an amateur. ?
what will we get from Google ? if we simply
linking to content outside our website .
thank you :)
[...] to do so. Remember, do not SPAM. While you’re hear, you should also read my article on Deep Linking to get a better idea of Search Engine [...]
[...] self promotion. Once written, take a look to see if there are any phrases or keywords you should deep link to other articles on your own website then, rescan the article to see if there are any phrases you [...]
Thanks for this lovely post. This post made me to realize that I did know only a bit about SEO. I am subscribing to your posts now. Keep up this good work mate :-)
[...] used deep linking techniques to ensure our readers know about related content on our web [...]
After reading this post I realized I was already doing this to a degree on my site, I just didn’t know it was called deep linking or that it had SEO value. Now I’ll try to be more deliberate and purposeful about it in the future. Thanks.
Link to internal older article is a good practice for SEO. I always did it whenever I wrote my article, it could increases your blog page impressions and better SEO too.
Regards,
Lee
Make Money Online’s last blog post..12 Steps How To Build A Profitable Niche Blog
This is a great article and a must for any serious webmaster. Thanks!
I’ve been deep linking all along and I didn’t even know it! Awesome article! Thank you!
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Thanks for this post I did learn another link building trick. I’ve been searching and reading for quite a while about Seo and link building, but this is the first time I encounter this method. Thanks again.
This is classical in terms of search engine optimization. Nada seems to annoy against them than that!Funnily enough, this is just was worried about ten years ago at the internet about google in ‘93!