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Christopher Ross Building better web sites, one pixel at a time.

Better HTML Helps Search Engine Results


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For the best search engine rankings, you need to understand (and accept) that search engine robots (sometimes called spiders) are not as clever as people, so it’s important if you’re looking to have your web site listed on search engines that you speak the same language they do. By language, I mean HTML, xHTML and CSS. Writing valid syntex helps search engines understand the code on your site and in turn, list you effectively. This can greatly increase the traffic your web site receives from search engines with very little investment.

Writing valid HTML code will also have the side advantage for rending in visitors browsers better, faster and without errors. Everybody likes a web sitet that words, so instead of driving away traffic you can follow some simple tips to improve both the number of people how visit your site and the amount of time they spend on it.

Modern HTML editors such as Adobe Dreamweaver do a great job of building better web sites but they still have some problems writing clean web code, once you’ve completed your web site pop over to the W3C Validator and test your web site. This will tell you how easily search engines can read your web site. Remember, a single error can cost you the difference between being on the first page of search results or … somewhere else.

Remember, coding web pages isn’t easy and doing it well is even harder but it takes practice and eventually you’ll pass the W3C’s tests. Sometimes it takes me hours to get a simple page past their inspector, but it’s worth it in the end.

Other Posts of Interest

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  • Blog Roundup for the 9th of October 2008
  • How to get a Page Rank of 5
  • Donate your links to charity
  • Search Engine Optimization Services
  • Using CSS to highlight a link
  • Document Structure vs. Document Appearance, the power of CSS
  • How to make a web site look good in multiple browsers.
  • Bloody Mess of a WordPress Theme
  • Placing page content in Adobe Dreamweaver
Posted on: Thursday, October 9th, 2008
Tags: html, seo
Posted in Web Site Advice | | Read more

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About the Author

Christopher Ross About the author.
Thanks for taking the time to read my blog. If you don't already know me, my name is Christopher Ross and I'm a web evangelist living in Fredericton Canada. When I'm not writing about the Internet, I'm helping small businesses improve their search engine performance or building better WordPress web sites for clients.

Please feel free to leave a comment below, or contact me if you have any questions.

6 Comments

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6 Responses to “Better HTML Helps Search Engine Results”

  1. Pingback: Five tips to ensure your Search Engine Optimization firm isn’t scamming you. :: Christopher Ross
  2. Armen Shirvanian Says:
    October 16th, 2008 at 11:28 pm

    This is one of those points that has to be hammered home, because most would want to leave their HTML in a condition that is not optimized. It takes quite a bit of resolve to stop what you are doing and modify site code.

  3. onliner Says:
    October 23rd, 2008 at 12:56 pm

    Sorry for my correction, your headline is “better hmtl” instead of “better html”. Is this by accident or are you optimizing blog for typos?

  4. Christopher Ross Says:
    October 23rd, 2008 at 1:33 pm

    LOL, wow I wish I was that clever. :) No, I simply type way too fast and didn’t catch the error.

  5. Pingback: Google’s Webmaster Tricks and Treats :: Christopher Ross
  6. Blog for Beginners Says:
    October 24th, 2008 at 7:42 am

    One of the reasons I’m good at failing to correct the errors is lack of resources for me to fall back on. In most cases, when there is an error I was stuck for long trying to find the valid code.

    Do you have any suggestion, Chris?

    Yan

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