It Should Be Fast Loading
The biggest single reason visitors do not stay at a Web site is because it takes too long to load; that is, the time it takes for a page to appear on the user’s computer. The site needs to be designed around the premise of “loading” as quickly as possible. To achieve this, I suggest a strong text base for pages where appropriate. Text loads very quickly, which is particularly important, as one of the characteristics of the primary audience is that it is “time-poor”. Although high-speed broadband Internet access is on the increase, a significant number of people still use slower dial-up connections.
Rich Photography
The inclusion of visual images is one of the most overlooked aspects of the web but without the cost of traditional media printing, the Internet is the perfect place for business owners to feature rich, colorful images capable of effectively communicating the businesses’ key benefits.
Look and Feel
A Web site today represents the first contact point for many prospective clients. It shows how professional a company is and what kind of attitude they have in selling themselves. I will discuss the interface and layout of the site with you, to ensure that it is attractive, appealing and reflects the appropriate image. The site will be simple to navigate, thereby encouraging users to explore it.
Information Structure
A clear, crisp view of the information on the site is paramount in relation to finding specific information. To provide major benefit to the client, the site should have significant amounts of information available to the user. This information must be easily found and presented in such a way as to encourage use. Information on the site must be able to be quickly and easily updated by the client.
Optimized Content
How you organize your website and the order you present content to the public has a significant impact not only on how users navigate your website but also how other websites interact with your business. It’s important that your website meet international coding standards, be well organized and built to be read properly by companies such as Google and Yahoo.
Fresh Content
Content updates are one of the most frequently ignored aspects of a great website but just like a restaurant, keeping the content fresh and updated will help to increase traffic to an average website but up to 300% instantly.
Interact with Users
Web site owners often treat a website as a unidirectional marketing channel, static and forgettable but today a website is a portal to your customers and one of the easiest ways for you to reach them. Successful websites have forums, blogs, contests and free gifts for users to take advantage of.
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